6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Life Expectancy of a Facebook News Feed Ad

by brianac
5 replies
I just started advertising with facebook news feed ads and have been getting really great results.

I was wondering though, what's the life expectancy of a news feed ad?

I mean, will people get sick of seeing it in their news feed after a few days and start ignoring or reporting it?

If facebook shows it to everyone with my target interests in a week, then will it still be affective after that week?

Will I need to keep creating new ads often to keep people clicking?

If anyone has experience with this, please let me know what you think.
#expectancy #facebook #feed #life #news
  • Profile picture of the author brianac
    Is there anyone here that has used facebook news feed ads?
    {{ DiscussionBoard.errors[9050672].message }}
  • Profile picture of the author Thomas Michal
    you'll find most advertisers will drop campaigns before they really should because they think people get bored with them.

    It has happened time and time again.

    The best way to know if you should kill a campaign is if it stops bringing in a positive ROI or is on a heavy downtrend.

    If you can keep getting consistent returns keep it running, I mean, why not right?
    {{ DiscussionBoard.errors[9050698].message }}
  • Profile picture of the author brutecky
    Facebook lets you upload up to 6 images for your ads and will rotate them. Take advantage of this.
    Signature
    Join over 7500 marketers on my Facebook group and also get tons of free tutorials and software to help you with your business.
    {{ DiscussionBoard.errors[9050758].message }}
    • Profile picture of the author brianac
      Originally Posted by brutecky View Post

      Facebook lets you upload up to 6 images for your ads and will rotate them. Take advantage of this.
      Is this just for side bar ads, or also for news feed ads?
      {{ DiscussionBoard.errors[9050930].message }}
  • Profile picture of the author globalexperts
    Originally Posted by brianac View Post

    I just started advertising with facebook news feed ads and have been getting really great results.

    I was wondering though, what's the life expectancy of a news feed ad?

    I mean, will people get sick of seeing it in their news feed after a few days and start ignoring or reporting it?

    If facebook shows it to everyone with my target interests in a week, then will it still be affective after that week?

    Will I need to keep creating new ads often to keep people clicking?

    If anyone has experience with this, please let me know what you think.
    Make sure that you are using different ad images and ad copies on your campaign! People easily get used with the ad if you're only using one image, which will affect your CTR in the long run.
    Signature
    {{ DiscussionBoard.errors[9050859].message }}

Trending Topics