Getting Facebook Users To Get Out Their Credit Card

I rarely, rarely buy ads. I have a staff that consciously participates in facebook groups, responds to comments on twitter/instagram/youtube/facebook/etc and we consistently put out content (videos, blogs, pictures, etc) that our demographic finds useful. Since we are giving them content that's not garbage, they feel loyalty toward us. Every so often I will throw out the link on those different platforms for person to sign up for newsletter list, but it is in order to get them what they want... More content that's relevant to them.

Think about it this way... most people are looking at their phones whenever they are bored. Do you really think what they want to look at is another ad? People are bombarded with ads nowadays and they are filtering them out quite easily, specially the younger generation that is getting older. You have to earn their trust, you can't just tell them to sign up for your newsletter list or tell them to purchase your product and expect to gain any traction.

Create great content, Great blog articles, great videos, great pictures for Pinterest or instagram... Great articles for Medium... If you do this part of it well, they will want to keep checking you out because you are relevant to their needs and desires. At that point then you have earned the right to ask them to sign up on your e-mail list. The last thing that you want is a e-mail list it's full of people who could care less about you or your offering.