I'm losing my mind trying to think of the term for this. I once read there is a industry term for when one person creates multiple accounts in order to spark discussion by faking a back and forth between multiple users. So, for example, they want someone to focus on whatever product/idea they've posted a topic about, so they create a bunch of fake personas and write, "Where did you find this?" "I found it on sale at Amazon!" "Oh my gosh guys, thanks for this tip!", etc. But it's all one person writing those things.
Anybody know what the term is for this? Driving me crazy and I need it for a presentation I'm doing!!