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How to target people born in one country but living in another?

by mzungu
6 replies
I want to target people born in South Africa but now living in Australia. I have found a number of FB groups that contain people in my target demographic, but how do I target those people that aren't in groups? ANy thoughts?
#born #country #living #people #target
  • Profile picture of the author nickswift
    target by language they speak

    Afrikaans Language
    Zulu Language
    Xhosa Language
    Swati Language
    Sotho language

    yeah, I know they speak english, so dont target that as so do australians!
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    • Profile picture of the author Samuel Adams
      Originally Posted by nickswift View Post

      target by language they speak

      Afrikaans Language
      Zulu Language
      Xhosa Language
      Swati Language
      Sotho language

      yeah, I know they speak english, so dont target that as so do australians!
      This suggestion could really work. And, you might take it one step further by finding forums (in addition to Facebook groups) that have a higher percentage of members who are in your target group. A simple search on Google should product results if you target by language/location and add some keywords that concern your niche or industry.
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  • Profile picture of the author neelihasan
    I just want to know why you target South African people? Are you from Africa?
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  • Profile picture of the author Nega
    I would say it depends on your target - is the only criteria only South African expatriate based in Australia? Or for you it's also important their marital status and other factors (in this case if you are launching some specific service like dating).

    I would suggest one a little bit different idea. When people are moving to foreign country, most if them still are interested in their native country, most important local events, etc.
    I am pretty sure that most of Australia based South Africans are regular readers for biggest South African local news portals. So if you approach biggest South African news portals and will try to buy their Australian traffic, you can be sure - you will get Australian South Africans Maybe sounds complicated, but its a really effective way which can bring you good volumes.

    Another one thing - not all people are gathering on Facebook. There a lot of specific forums and websites for expatriates' communities..
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  • Profile picture of the author darkc0de1
    Here's a simple keyword search:

    People from South Africa that live in Australia
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  • Profile picture of the author Kunle Olomofe
    I'm really surprised FB left this demographic search out of their advertising options unless I missed it somehow this is like the biggest targeting criteria there is after targeting perhaps gender, age, education level and income bracket among perhaps a few others like occupation etc. Targeting expats is a real winner that FB really ought to have added from day 1 or should figure out how to add now. This is a big loss in profits for many (and for FB as well if they care lol)... Well we'll see...
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