Help! How to know if Reddit AD stats are accurate?
I'm starting to test advertising on Reddit, and so far, the numbers Reddit gives are good: low cpc, high enough ctr...
But the number of click Reddit gives, and the ones reported in Google Analytics, Woopra, Mixpanel, AND Piwik are different.
I use the Url Builder, and have the campaign parameter set: /?utm_source=reddit.com&utm_campaign=campaign2
Reddit says I had 90 clicks, and the analytics services say I had around 40 visits from that campaign.
Two possibilities:
1. Reddit stats are inflated
2. Too many people are using anti-tracking services that makes tracking referrals impossible. (services like Ghostery or Disconnect)
What do you think is the case? Please help if you have experience with tracking ad performance.
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Paul Tai -
Thanks - 1 reply
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garmahis -
[ 1 ] Thanks - 1 reply
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Paul Tai -
Thanks
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