Business owners beware! Facebook ads generate MUCH LESS relevant traffic than you think. Check out the below video to learn what every Facebook advertiser MUST KNOW BEFORE RUNNING A CAMPAIGN.
(Thanks for the link prashantk7)
Most small business owners jump into a Facebook ad campaign without really knowing what they are getting. Facebook’s promises of low cost highly relevant traffic/likes is only half true. Here is how it works:
1. Set your budget and choose your demographic and Facebook will display your ad to the demographic and region of your choosing.
2. For every “Like” your page gets you get charged.
3. Once your budget is reached the campaign ends
Due to “Click Banks” (aka. Click Farms) most likes will come from non-relevant traffic usually from the Mid-East or Africa. Click Farms are illegitimate sites that you pay to give you many likes very quickly. When your ad hits the Facebook market it catches their eye and to hide themselves from Facebook, they freely like just about every page they can find. This way their location is sending traffic all over the world and not just one page that pays them (which will look suspicious). See my video for a more in-depth explanation.
What you need to know:
Because of Click Farms when you pay for ads you need to EXPECT MOST OF YOUR LIKES TO COME FROM IRRELEVANT SOURCES. That’s not to say ads won’t find you relevant likes and customers more quickly than no ad would, just be aware that you won’t get as much bang for your ad buck as it appears.