I wanted to start a discussion about the changes that are currently and will continue to take place with Facebook Advertising. It seems Facebook is slowly going towards the route of being more like Adwords...
I wanted to start this threat to share a few ideas on how some of us marketers were able to surpass the changes and, still profit with the powerful advertising platform Facebook has to offer. I guess the first question I should as is, are you using Facebook ads platform? Is it currently working for you?
As for myself I love using Facebook ads, with over 1 billion active monthly users, and the ability to narrow down your target audience to the T, I find Facebook to be one of the most lucrative platforms for my business.
So I wanted to share a little on what types of ads I run so I don't get the hammer from Facebook, hope it helps some of you.
First off I still run promotions on the side as well as news feed, but I don't run typical product promotions, I prefer to use these for my webinars, and other free training courses. That is pretty much the extent of my promotional ads.
When it comes to my everyday ads, I prefer to take the Native Ads strategy but writing some valuable content as a blog post with my product offers embedded in them, then run an ad for my post to a highly targeted group (ones that will most likely find my content most valuable) This helps because it increases the likes and shares of my post, because they think just another great blog post but in all reality it's a well in-depth long form sales letter.
Not only has this strategy kept my business in Facebook's good graces but it has also increased my opt-in rate by 21% and my sales by 7%.
What are some ways you guys are running ads with Facebook? Share some tips to help out some that may have been getting the ban hammer from Facebook, or are just not seeing the results they are looking for.
Happy Marketing Warriors