How To Explode Your Facebook Success Rate

8 replies
Without realizing it I've LIKED about 50 - 60 pages within the last 2 months alone! I just click LIKE (because I really want to) but then promptly forget ALL about that fan page unless and until one or actually several of their posts appear in my personal newsfeed REGULARLY and they HAVE to make sense to ME or I'll UNLIKE or HIDE their posts if they're messages are not vibing with me.

This is I presume (from years of being a marketer) how our prospects also behave on FB guys In fact I know someone who has liked possibly HUNDREDS of pages over the years! He's not a frivolous page liker either, he's very calculated in his actions. But how many out of HUNDREDS of feeds do you think he even WANTS to see or can MANAGE to browse through? Not that darned many.

So here's my advice, free, take it or leave it...

If you're doing the following... STOP IT...

1. You conveniently FORGET that people who LIKE your page also likely LIKE TONS of other pages similar and different to yours

2. You seriously expect and believe people are losing sleep waiting for your posts in their feed (some people probably feel this way about some pages but be honest with yourself -- is your page likely to be one of those?)

3. You don't make posts with the above points in mind.

4. You're angry with FB for not showing more of your posts in the feeds of more of the people who liked your page -- if they did that for everyone how effective do you think newsfeeds will be after like 24 hours? Imagine LIKING 100 pages and seeing 10 posts a day from each of them in your feed... WHAT!???? lol... actually that ain't gonna be funny matey...

5. You believe there's no way to actually reach the people that count on FB

and oh...

6. Because of your bad experiences so far (probably based on you thinking all or some of the above), you believe FB can't really help you make money

OK, so as I said.. PLEASE STOP ANY and ALL of the above if you've been thinking that way... Here's how to get the MOST out of ANY sensible FB niche page...

1. REMEMBER that people don't ALWAYS check their feeds so for them to even see yours it's gotta always be up at the right time... how do you figure that, FB insights can help a little with that but more on that in other posts.

2. REMEMBER that people aren't checking their feeds looking for ads about your latest widget (not all the time anyway people are on FB to UNWIND and BLOW OFF STEAM. Figure out a way to BE A BRAND and still help them do that and you're pretty much golden!

3. REMEMBER that people probably aren't looking out for YOUR FB page posts -- at least not UNTIL you've proved yourself by doing what I said in point 2 above.

4. REMEMBER that to COMPEL people to STOP SCROLLING. READ. THEN "LIKE", "COMMENT" or "SHARE" you gotta REALLY REALLY be GREAT AT content curation or production (again read point no. 2 for insights on that;-)

5. Finally (though there are a ton of other things to note but I'll stop here for now)... STOP being a marketer when you get on FB to post. Be a PUBLISHER. BE AN ENTERTAINING ANCHOR. Be anything interesting to listen to, follow and talk to and about but throw your marketing cap away for the 3 hours you're going to be on FB. Be a COUNSELOR, a REAL FRIEND. Try doing this for say 3 months, if your FB success doesn't blow your mind I've wasted 17 years studying, doing and teaching marketing strategy.

I'm done. For now

Kunle Olomofe
#explode #facebook #rate #success #ways
  • Profile picture of the author Kingstaa
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  • Profile picture of the author darkc0de1
    Originally Posted by Kunle Olomofe View Post


    2. REMEMBER that people aren't checking their feeds looking for ads about your latest widget (not all the time anyway people are on FB to UNWIND and BLOW OFF STEAM. Figure out a way to BE A BRAND and still help them do that and you're pretty much golden!

    5. Finally (though there are a ton of other things to note but I'll stop here for now)... STOP being a marketer when you get on FB to post. Be a PUBLISHER. BE AN ENTERTAINING ANCHOR. Be anything interesting to listen to, follow and talk to and about but throw your marketing cap away for the 3 hours you're going to be on FB. Be a COUNSELOR, a REAL FRIEND. Try doing this for say 3 months, if your FB success doesn't blow your mind I've wasted 17 years studying, doing and teaching marketing strategy.


    Kunle Olomofe
    Thank you very much! Walking in the Shoes of your Audience is what we need.
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  • Profile picture of the author Daones
    I always post at random times of the day, so if I post one day in the morning the next day ill post in the afternoon... I always mix it to ensure sometime during the week someone will see my update... Well for sharing on groups anyway.
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  • Profile picture of the author stefpdt
    Great post man. Thanks for it! You're very right that the best marketers don't appear to be marketers at all.

    Think Tim Ferriss - he's truly a marketer at heart but he usually doesn't show it through his posts. Instead, he's seen as a knowledgeable traveler/entertainer/lifestyle designer - and his social media posts always reflect that.
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  • Profile picture of the author imsirigiri
    Very well written and highly valuable points.

    Bookmarked.
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  • Profile picture of the author smsabuj007
    Hy your post point is highly valuable. I also see this is happening on facebook.
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    • Profile picture of the author Kunle Olomofe
      Originally Posted by Kingstaa View Post

      That was quite lengthy, but worth reading!
      Just wanted to be sure I made the point clearly enough

      Originally Posted by darkc0de1 View Post

      Thank you very much! Walking in the Shoes of your Audience is what we need.
      Yep that's exactly the mindset. We do that as Internet marketers normally but it seems on FB many of us lose sight of that strategy.

      Originally Posted by nationsubmit View Post

      I always post at random times of the day,
      I would suggest keeping to a specific time table and over the course of a few weeks those who really want to keep up with you will figure out a way or seek you out (even better).

      Though your strategy may be one to test as it may indeed work well for certain FB niches.

      Originally Posted by stefpdt View Post

      Great post man. Thanks for it! You're very right that the best marketers don't appear to be marketers at all.
      One guy I know posts up entertaining content all the time with and then like once a month (tries to make it seem random but I'm sure there's a strategy in there somewhere) he posts up something about his latest or best selling products and his call to action is simply his phone number or email address.

      He never posts up prices and he's told me he's made over $12K from sales of just one item. He has a very loyal following though not through his fan page he does all this via his personal profile not sure how this will work for a fan page but the concept is solid all the same. Worth testing.

      I know another guy who's mastered this technique: Here are his current stats... 178,182 likes ยท 499,944 talking about this -- He posts useful content over 90% of the time and then advertises as well. His posts go viral to the tune of hundreds and thousands of shares within mere minutes. Truly amazing stuff.

      Originally Posted by stefpdt View Post

      Dude that post took like two minutes to read :p
      LOL... thanks mate...

      Originally Posted by imsirigiri View Post

      Very well written and highly valuable points.

      Bookmarked.
      Cheers, appreciated

      Originally Posted by smsabuj007 View Post

      Hy your post point is highly valuable. I also see this is happening on facebook.
      Yeah it's actually quite easy to see what's working engagement-wise that's the beauty of FB and I love watching the stats roll in live. Pretty cool interface.
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  • Profile picture of the author fergab
    awesome, very nice post.
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