Market Or Not To Market On Social Media Sites!

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So what would you say is better...

Spend most of your time marketing your products and services to the masses and masses on social media sites like Facebook, Twitter, Linkedin and others to people that clearly don't want to be marketed to as evidence by the studies conducted by ExactTarget, here is the study>>> SUBSCRIBERS, FANS & FOLLOWERS and the article reported by Convince&Convert here's their article>>> New Research: Americans Hate Social Media Promotions

OR

Spend your time marketing and promoting to very specific, extremely specific targeted groups of people who actually want or need your products and services and will buy them, using methods that are extremely specific to those groups of people only and not to the mass markets.Targeted Marketing is shown to really work according to research done by Pride & Ferrell Marketing South-Western, here is the link>>> Target Markets, Segmentation, Evaluation and Positioning.

I am not saying I support one of these over the other, I just want to know all of your thoughts on these, that's all? Oh, and check out my blog in my signature or by going here>>> Up Next
#market #marketing #media #mto #news #sites #social

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