Up to now I've never really had much interest in social networking, but I've seen a few threads that suggest sites like Pinterest can drive substantial traffic if used correctly. A little background reading also suggests, amongst other things, that the majority of Pinners are women etc.
So, when it comes to setting up an account there, is it worth creating a fake (possibly female) profile, or is that largely irrelevant? And what of the option to create a business account? Is that worthwhile, or should I just sign up with a personal account and start exploring?
All suggestions gratefully received!