Facebook ads / Analytics don't match?

2 replies
Hey guys

I recently set up a new website and have been driving traffic through paid ads on Facebook. These ads are highly targetted and i'm seeing good results (sales being made) in that sense.

However - when i look at Facebooks reporting and compare to my analytics the numbers don't match - in fact not only they don't match - they are out by a long shot.

See image below.

According to FB i've had over 1200 clicks to the website yesterday and today. Prior to that over 500 per day for a few days straight.

When i check FB traffic in analytics however i see only 130 and 227 visits on the day i'm meant to have over 1200 according to FB.



These missing clicks are not bouncing - i know because i'm asking them to do something on the page they visit (click a button) which they do - i know this because i can track that also.

So what's going on??
#ads #analytics #facebook #match
  • Profile picture of the author globalexperts
    Originally Posted by jeskola View Post

    Hey guys

    I recently set up a new website and have been driving traffic through paid ads on Facebook. These ads are highly targetted and i'm seeing good results (sales being made) in that sense.

    However - when i look at Facebooks reporting and compare to my analytics the numbers don't match - in fact not only they don't match - they are out by a long shot.

    See image below.

    According to FB i've had over 1200 clicks to the website yesterday and today. Prior to that over 500 per day for a few days straight.

    When i check FB traffic in analytics however i see only 130 and 227 visits on the day i'm meant to have over 1200 according to FB.



    These missing clicks are not bouncing - i know because i'm asking them to do something on the page they visit (click a button) which they do - i know this because i can track that also.

    So what's going on??
    I believe those are the total clicks generated by your ad. Some users generate multiple clicks. Did you check the detailed report for unique clicks? Click the view report on your ad stats to check.
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    • Profile picture of the author jeskola
      Thanks for the reply...

      But, nope... for the past 2 days (21/22 April)

      Clicks = 2660
      Unique clicks = 2104

      According to FB reports!
      Signature

      Don't look to MAKE money - look to HELP people and you will make all the money you can ever want.

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