4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

How to identify when, who and/or what made my content viral?

by jrenzi
3 replies
Hi guys,

Here's the thing. I run a blog, and I have a Facebook fan page where I promote my best content. Sometimes when I see that an article gets many likes and shares, I do through $5 or $10 to that post to get more exposure for that piece of content.

What happened about 2 months ago is that 2 posts went VERY viral. After that, I couldn't replicate the success anymore, I've even paid more to promote some content as sponsored stories but didn't work.

I've been trying to learn how and why the content went viral, so I've been digging google analytics and Facebook stats a lot, but couldn't find the reason.

The question is: do you have any tip on how to identify the moment, who or what made the content viral? Maybe it was picked by some huge influencers, like a celebrity, and then got shared a lot. If that was the case I would love to know who did it, in order to get him to share my content more often.

I've also used some tools like Fanpage Karma: Monitor Facebook Marketing - Statistics & Reports Tool to see if I could find something, but couldn't.

Any tip would be really helpful, maybe someone can recommend a neat tool or how to do this with google analytics.
#and or or #content #identify #made #viral
  • Profile picture of the author banwork
    You did well to get your content viral! Sometimes things go viral just because of luck and randomness. A few people see it and share it with the right people at the right time. Luck has a big role in a lot of social media content.

    To replicate it, what if you try to figure out what in the content people really liked?
    Signature

    Thank you to the 400+ warriors that chose to buy my Facebook WSO granting lifetime access to my Udemy course!

    {{ DiscussionBoard.errors[9173003].message }}
    • Profile picture of the author jrenzi
      Well yeah, I guess there's a little bit of luck in this. Strange thing is that 3 articles went VERY viral the same week.

      I've been doing some more digging, and found that in those days 2 articles got a link from a newspaper and a forum. The traffic wasn't much from these sources, but my guess is that this may have lead in more article shares.

      However, to get that many traffic (I'm talking about 200,000 views per article in a day) the content had to be shared by someone with a big following in FB.

      Is there any tool to find out who shared my articles on facebook? I'm learning a lot in the process, but would like to track exactly who my influencers are.
      Signature

      <<<< Get low competition keywords for your niche site >>>>
      <<<< We Convert Your PSD To HTML, FAST Turnaround >>>>

      {{ DiscussionBoard.errors[9181210].message }}
      • Profile picture of the author jrenzi
        3 more questions:

        1) Does someone have any tactic to reach journalist or bloggers that might share my articles?

        2) I was thinking in submitting my site to google news, it has fresh some news, although half of the articles are more related to tips or just curious facts, so I'm not sure it will be approved.

        3) When I check my referrals on analytics, I just find facebook.com, m.facebook.com, etc. Is there any way to track the specific post that got me referred? If not, is there any way to set this up?
        Signature

        <<<< Get low competition keywords for your niche site >>>>
        <<<< We Convert Your PSD To HTML, FAST Turnaround >>>>

        {{ DiscussionBoard.errors[9181220].message }}

Trending Topics