First FB ad, what's your thoughts on this?

22 replies
So I am running my first FB ad with a limit of $5 per day. It started a few hours ago, right now I'm sitting at 5,123 impressions, 4.42 frequency, 0 clicks and 0 CTR. Am I doing something wrong?

Basically, this is a Tee-Spring Campaign + FB ad. The T-Shirt isn't really that great, just for testing but I was targeting a niche. A minority and laser targeted to around 100k people. Should I cut this campaign?
#thoughts
  • Profile picture of the author CynthiaC
    Can you post an image of your ad? Maybe its the image, headline, CTA?
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    • Profile picture of the author vagabondjl
      Originally Posted by CynthiaC View Post

      Can you post an image of your ad? Maybe its the image, headline, CTA?
      Sure, here they are


      I don't know what I'm doing wrong. I know I am supposed to be testing it but I don't know if I should cut this loss and move on or wait for it to run its budget.

      Thanks for the response!
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      • Profile picture of the author Mike Hill
        Originally Posted by vagabondjl View Post

        Sure, here they are


        I don't know what I'm doing wrong. I know I am supposed to be testing it but I don't know if I should cut this loss and move on or wait for it to run its budget.

        Thanks for the response!

        Work on the design IMO. Also when you set up your ad you'll want to segment your audience with different ads but DO NOT compete against yourself.

        To ensure you DO NOT compete against yourself I always set my testing of the same ad by age range and sex.

        Ad 1: male 18 - 25
        Ad 2: male 26 - 37
        Ad 3: male 38+
        Ad 4: female 18 - 25
        Ad 5: female 26 - 37
        Ad 6: female 38+

        This way you'll quickly be able to see which age range is optimal for your campaign.

        In your case, since you have that many impressions but no clicks then I'd have to say it's the design or audience targeting or both.

        Also, there's no call to action
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        • Profile picture of the author vagabondjl
          Originally Posted by Mike Hill View Post

          Work on the design IMO. Also when you set up your ad you'll want to segment your audience with different ads but DO NOT compete against yourself.

          To ensure you DO NOT compete against yourself I always set my testing of the same ad by age range and sex.

          Ad 1: male 18 - 25
          Ad 2: male 26 - 37
          Ad 3: male 38+
          Ad 4: female 18 - 25
          Ad 5: female 26 - 37
          Ad 6: female 38+

          This way you'll quickly be able to see which age range is optimal for your campaign.

          In your case, since you have that many impressions but no clicks then I'd have to say it's the design or audience targeting or both.

          Also, there's no call to action
          Design of the shirt or design of the ad? (I have a feeling both)

          Does that mean six ads? or six different ad copies? Six ad campaigns?

          Copy on the lack of call to action. I'm taking notes man
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          • Profile picture of the author Mike Hill
            Originally Posted by vagabondjl View Post

            Design of the shirt or design of the ad? (I have a feeling both)

            Does that mean six ads? or six different ad copies? Six ad campaigns?

            Copy on the lack of call to action. I'm taking notes man
            .
            Okay so I guess you can rule out the women on your design so start with 3 ads.

            Next, make a different design for the news feed so they can see the image better. Here's an example.




            This is an image of 1200 x 627. This is an optimal ad size for the news feed ads that FaceBook recommends and then they will automatically resize it. I like using this size because it's quite clear when they size it down.

            It looks like this in the news feed:




            Notice in the ad copy I'm talking about how they can use it and what the reaction they could expect to get while wearing it?In this case I'm targeting comedians but I also pull in other people who are non-comedians belowand also give them a reason why.

            Testing Your Ads:


            1. Make all 3 ads the same the only difference being the age range. Let's get that taken care of first.
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            • Profile picture of the author McKattry
              Split testing is key. Something as simple as changing the color of the shirt, or the placement of the design could make a huge difference.
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  • Profile picture of the author vagabondjl
    Here are the stats

    Potential Audience for this ad: 112,000 people
    Location: United States
    Age: 20 - 35
    Gender: male
    Interests: Bisexuality, Gay pride, Pride parade, LGBT culture, Transgender, Pride Week (Toronto), Gay bar, Gay.com, LGBT social movements or LGBT community
    Behaviors: Online spenders
    Language: English (US)
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    • Profile picture of the author Mike Hill
      Originally Posted by vagabondjl View Post

      Here are the stats

      Potential Audience for this ad: 112,000 people
      Location: United States
      Age: 20 - 35
      Gender: male
      Interests: Bisexuality, Gay pride, Pride parade, LGBT culture, Transgender, Pride Week (Toronto), Gay bar, Gay.com, LGBT social movements or LGBT community
      Behaviors: Online spenders
      Language: English (US)

      What lead you to select a headline of Make Love Not War? Is there another tag line you can use because to me there's a disconnect. I could be wrong but maybe try testing a different tag line.

      Also, do you have any split tests going?
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      • Profile picture of the author vagabondjl
        Originally Posted by Mike Hill View Post

        What lead you to select a headline of Make Love Not War? Is there another tag line you can use because to me there's a disconnect. I could be wrong but maybe try testing a different tag line.

        Also, do you have any split tests going?
        Hmmm.. yeah come to think of it, the headline doesn't make sense. No split test at the moment. But will definitely start with it today, probably a different campaign or design. I'm thinking of outsourcing a t-shirt design on Fiverr and probably a graphics guy helping me out with the ad design.
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        • Profile picture of the author Mike Hill
          Originally Posted by vagabondjl View Post

          Hmmm.. yeah come to think of it, the headline doesn't make sense. No split test at the moment. But will definitely start with it today, probably a different campaign or design. I'm thinking of outsourcing a t-shirt design on Fiverr and probably a graphics guy helping me out with the ad design.
          Have to be careful about split testing just the design because if you leave everything else the same and just test the design then you will be competing against your own ads CTR.
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          • Profile picture of the author vagabondjl
            Originally Posted by Mike Hill View Post

            Have to be careful about split testing just the design because if you leave everything else the same and just test the design then you will be competing against your own ads CTR.
            Thanks man! I'll take not of that, so it appears that I need a stronger sales-oriented text and also custom (not the usual FB default) graphics for each type of ad.
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  • Profile picture of the author itwillbefun
    Six ad campaigns to see what's working and what's not. Different taglines, different descriptions, different designs!
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  • Profile picture of the author kevd10
    I think the design is the least important part of the whole TS/FB thing (aslong as its not REALLY terrible). The key is targeting a responsive niche. To be honest, there is no science to it. Just test one niche at a time and when you find one that has a postive ROI after a days testing, double your ad spend on it each day until you no longer have a postive ROI. There will be close to 10-15 losers for every one winner IMO.
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    • Profile picture of the author vagabondjl
      Originally Posted by kevd10 View Post

      I think the design is the least important part of the whole TS/FB thing (aslong as its not REALLY terrible). The key is targeting a responsive niche. To be honest, there is no science to it. Just test one niche at a time and when you find one that has a postive ROI after a days testing, double your ad spend on it each day until you no longer have a postive ROI. There will be close to 10-15 losers for every one winner IMO.
      So how do I determine if a loser is a loser, one day of testing? or is there a certain threshold you're looking at? Like say if I spend $10 on this niche and it's not responsive it has to go?
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      • Profile picture of the author Mike Hill
        Originally Posted by vagabondjl View Post

        So how do I determine if a loser is a loser, one day of testing? or is there a certain threshold you're looking at? Like say if I spend $10 on this niche and it's not responsive it has to go?
        I guess it all comes down to how much you're willing to put into it. Remember, you're buying feedback right now. It's important to get that data and use it to push you in the right direction.

        Lots of views no clicks tells me your news feed ad needs to be more engaging. I would redesign a news feed ad graphic with a stronger headline and call to action. Your objective at this point is to get them to click on the ad.

        Once that is solved then you can see what happens next. Either way it will be your decision as to whether you pull it and start a new one or not. In the end you'll know what you did right/wrong.
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        • Profile picture of the author vagabondjl
          Originally Posted by Mike Hill View Post

          I guess it all comes down to how much you're willing to put into it. Remember, you're buying feedback right now. It's important to get that data and use it to push you in the right direction.

          Lots of views no clicks tells me your news feed ad needs to be more engaging. I would redesign a news feed ad graphic with a stronger headline and call to action. Your objective at this point is to get them to click on the ad.

          Once that is solved then you can see what happens next. Either way it will be your decision as to whether you pull it and start a new one or not. In the end you'll know what you did right/wrong.
          Thanks man! I'm now planning to set up a different shirt and better ad graphics. I will let this campaign ran until today to get my feet wet but will cut it tomorrow.
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          • Profile picture of the author vagabondjl


            This is one thing I'm wondering though. The average price I'm paying is 2.81 CPM but I've already spent 108.81 on some 7,000 reach. I'm wondering how's that possible because my basic math skills say that 108.81/2.81 is not 7k. Or do I have to factor in the frequency? Frequency x reach = impressions?

            The prices are on my local currency (Philippine Peso, 1 PHP = 44 USD).
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            • Profile picture of the author Mike Hill
              Not sure, I'm a little lost when it's not in US currency... LOL
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  • Profile picture of the author John Pagulayan
    Is this ad still running? If it is, then stop it.

    Some suggestions:

    1. Just do 1 campaign per ad per interest. That way you'd know which interest will work for you and it would be easier to scale.
    2. The white background doesn't help your ad. It can easily get lost especially in the newsfeed.
    3. Your copy is lacking that kick ass factor. Should be short and punchy especially for a right side ad.
    4. Spending $2 something on a click doesn't look like a good campaign.
    5. At that amount of impressions, you should be getting at least .01 CTR. If not, scrap it.
    6. Bottomline is, it's still about the ROI. Yes you just had 1 click (was that a $2 click?) but if that 1 click turned into a sale then you did still run a good ad.
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  • Profile picture of the author st0nec0ld
    I've been seeing a lot of tee spring campaign. Is it really that profitable?
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    • Profile picture of the author Mike Hill
      Originally Posted by st0nec0ld View Post

      I've been seeing a lot of tee spring campaign. Is it really that profitable?
      Some guys who have been at it a while are making $30K per week... from t-shirts.. But their targeting is solid and when they find a winner they scale it out (Not up) and milk that puppy for all she's worth.

      Once you have a few campaigns that make you a few hundred to a grand each you'll be able to scale much more rapidly testing different ideas in different interest groups. That is if you haven't got much to start with.

      A lot of people are thinking "niches" but it goes deeper than that... It's about "interest groups" now there is very well unlimited interest groups in each niche. Your job is to find the pockets of groups that are passionate about something and will buy.

      Problem is people who jump in make a lot of little mistakes that add up. The biggest mistake they make is not using the data they have already collected to better target their audience. Maybe they didn't target tight enough but they will never know because they get scarred, don't know how to interpret the data to what could be wrong and they stop.

      Also, it might be a good learning experience starting with T-Shirts but don't forget you can sell anything or build your list rapidly using FB ads in the same manner. You don't just have to stick with T-Shirts...

      Imagine putting that money to some good advertising after you have built a simple sales funnel. Start with a free killer report and make a low cost irresistible offer on the backend. That's a self perpetuating list building machine once you have all the right pieces in place. Of course you have to fine tune it but once it proves profitable you're rolling and can set up another leads funnel the same way.

      It's all about interpreting the data the correct way that you buy through your testing when it comes to any form of paid advertising.
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  • Profile picture of the author Vickcarty
    It all depends on how you have set up.

    What is the quality of an ad copy?

    What is your punch line or offer in our ad?

    What is Target segment - Is it targeted or open market.

    Just review these basic points and check it out fir your campaign.

    Take care.
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