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Facebook and weightloss ads

by artbum
3 replies
Has anyone had success in advertising weightloss in Facebook?

My ad keeps getting disapproved due to: "Ads may not promote unrealistic results or false outcomes (ex: lose 25 lbs in 25 days)."

This was my answer to "Vanessa" from Facebook:

"The ad makes no claim. It simply says "Free e-book, 25 tips to burn
belly fat daily" no amounts and no period of time such as "in 2 weeks"

Her canned answer that pissed me off because it doesn't even seem like she read my email or saw my ad: "Ads may not promote unrealistic results or false outcomes (ex: weird tricks that burn belly fat)." < basically gave me the same answer.

The landing page is a tab in my FB page. All it has is the same text as the ad, but with a aWeber form and a pic of the book. How is this "unrealistic results or false outcomes"?
#ads #facebook #weightloss
  • Profile picture of the author JCorp
    We do weight loss promotions on FB and the reason many people have problems is because of the way they're promoting.

    Try a clean ad... think about a different angle where there's no "hype" whatsoever. Just clean, simple ads/angles.

    Might not get a huge CTR, but in the end, FB is one of the TOP sources of traffic right now where you can really dial in your traffic... once you do, and you find the right angle that works, then you can clean up.
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    • Profile picture of the author artbum
      Thanks Jcorp. Do you think my ad text: "Free e-book, 25 tips to burn belly fat daily" is too hypish for Facebook? It's just that with a pic of the book that says the exact same thing.
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  • Profile picture of the author JCorp
    Doesn't seem "hypey" to me... but to FB, it obviously does. Try replacing the words - burn, belly, and fat with something more general, but still being able to get your point across. Sorry I can't give you exactly what to say as I'm in this niche myself.
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