Bounce Rate drops from 86%+ to 20% in 4 days
1) inserted VisualWebsiteOptimizer code into the site. (to perform A/B tests)
2) watched bounce rate in GA
3) all of a sudden, it dropped like a rock.
My first thought was that, people were noticing the A/B test changes and might have had a bearing in them sticking around longer.
But.....
when I looked at GA Average Session Duration.... it remained the same.
Anyone ever had this happen?