8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

How would you target chiropractic patients via FB Ads?

by TheChiropractor
6 replies
I'm trying to figure out the best way to utilize FB ads to target potential patients.

How would you go about zeroing in on who would be your target audience besides the obvious interest "chiropratic" "pain relief" "headaches." How else? Looking for ideas!

Thanks everyone!
#ads #chiropractic #patients #target
  • Profile picture of the author dejaone
    1) create a custom audience
    2) run a campaign based on interests
    3) create a LookaLike audience once the custom audience is ready (enough numbers)
    4) run campaign to tretarget custom audience once the custom audience is big enough
    {{ DiscussionBoard.errors[9273073].message }}
    • Profile picture of the author TheChiropractor
      Originally Posted by dejaone View Post

      1) create a custom audience
      2) run a campaign based on interests
      3) create a LookaLike audience once the custom audience is ready (enough numbers)
      4) run campaign to tretarget custom audience once the custom audience is big enough
      Thanks! I have started collecting custom audiences. What's the size of the audience collected needed in order to create a lookalike audience?
      {{ DiscussionBoard.errors[9275119].message }}
  • Profile picture of the author jaimegm
    Here are some ideas about your target traffic.
    1.- Target persons between 28 and 45 age, is when they are normally having back pain problems.
    2.- Look for people who have been looking for solutions, I mean they are already subscribed to other pages like backpain solutions or something like that.
    3.- Grab a facebook coupon (You can buy one for $10 at fiverr) and start testing with $5 dollars per day, When you find a winner, you don't need more than $5 to prove it, if that converts correctly reinvest your money.
    4.- Continue testing until you reach your goal.
    {{ DiscussionBoard.errors[9273405].message }}
  • Profile picture of the author melvinsh
    Here you go, great source here https://www.iacquire.com/blog/how-to...r-your-website
    Signature
    Syndr.com - Social Media Syndication - stop buying fake shares & likes! Get Real Shares from Onlywire & Sendible users managing their own social profiles! Drip feed - Anonymous Shares - Spun Content - View Reports - FREE Accounts - 45+ Social Networks - Take The Tour

    Wanna run a successful Giveaway? SKYPE: Justin.chasar I can get you 1000s of real subscribers, facebook likes, etc. in days
    {{ DiscussionBoard.errors[9273451].message }}
  • Profile picture of the author drewfioravanti
    Dude. Back pain sucks. I have it so bad. And I know I'm not alone. Though...I've never looked for a remedy on Facebook.

    That said, what is yor goal? To build a fan page? Get traffic directly to your website? Get local customers to your practice? Sell an ebook? Sell a physical product?

    On Facebook, you generally target by sex, age location, and then pages they have liked.

    If you know your demographic better you can get more in depth into your targeting...household income, purchase behaviors, marital status, etc.

    This seems like an interesting challenge. Depending on your goals, I may like to help. For free. Let me know.
    {{ DiscussionBoard.errors[9273527].message }}
  • Profile picture of the author dejaone
    50 - 100 would be a good start. You'll get a more accurate LookaLike audience with a larger base custom audience.
    {{ DiscussionBoard.errors[9275526].message }}

Trending Topics