I'm honestly not looking for praise here, I don't deserve it (yet). I just want to remind everyone that persistence is everything. Over $13 Trillion USD exchanges hands in international markets every single day. That's $13 TRILLION dollars. Don't tell me that you can't get your hands on $100 of that $13 trillion in one day. Or maybe $1000. Or eventually, $10,000.
I failed at 17 Teespring campaigns and spent hundreds of dollars learning the game before a campaign finally tipped with a low 1.5% CTR. I broke even on the campaign, and didn't make much money from it, but it was finally a success.
Here's what I learned:
- Your overall campaign has to be amazing to work. Not just okay. Your design has to be great. People have many options and they don't always need to buy your T-shirt. Why should they buy yours when UrbanOutfitters, Nike and thousands of other clothing lines put out amazing T-shirts every day? Your design has to be killer and marketed very well to the right people.
- Your advertisement is extremely important. Its colors should contrast with Facebook's blue background if you're advertising on FB.
- Use a tracking pixel if possible, in combination with OCPM.
- Riches are in the niches. Teespring has become highly saturated but that isn't a bad thing. The online public recognizes and has become more familiar with Teespring, and trusts it. Hit the niches if you want to keep things fresh.
- Some specific locations just aren't worth advertising to. I couldn't get anyone in Louisiana to buy shit from me regardless of how precise my campaigns were designed and marketed. Some locations simply aren't as open to buying online as more progressive cities.
- Be careful about copyright. I used an image that "belonged" to my hometown (it was sort of a public city landmark) and the campaign did very well, but a city council member hit me with an online cease and desist letter. I had to call off the campaign after wasting like $50. No legal actions were taken, but now I realize that it's not worth dicking around with others images/property.
- Overall, there are still many millions of dollars to be made with Teespring, and their business model is very fair to internet marketers. I'd imagine that they split revenues 50/50 with IM'ers (not positive about this, but it seems right).
- One final suggestion: If you can make enough money off of Teespring, find an exit strategy. Start your own version of a company that uses a business model like Teespring's. That should be the end goal for everyone, right?