FB ads - not sustainable and scalable?

11 replies
I recently came back from a very exclusive seminar with very high profile guys and they were talking about how you cannot scale it and sustain it using FB ads. They said they would make $60k - $80k in a month and then it would stop.

Have you found this to be true? Do you agree, disagree? What kind of results have you seen other people getting from FB ads?
#ads #scalable #sustainable
  • Profile picture of the author prakhargupta2113
    Scaling Facebook ads is very complicated. You cannot just increase the budget or duplicate the campaigns and expect same results. You need to define more and equally good campaigns and micro manage them.
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    • Profile picture of the author banwork
      If you want to scale your Facebook ads, you have to do it by combining many continued small successes. This means having 100 $5 ad sets that work really well. These are hard to find and most people try to start with $10/day and push it straight to $1000/day. They get frustrated with the failure and quit as you have shared. The only way I have seen to do it successfully consistently is to keep the campaigns at $10/day running indefinitely and keep making more of them that work in slightly different areas. This is difficult to start with but works extremely good over a long period of time.
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  • Profile picture of the author jgant
    One of the most frustrating things with FB ads is dramatically increasing the budget for any campaign may change the cpc (unfortunately usually increasing cpc).

    However I incrementally increase campaigns but am continuously creating new campaigns. Once I know what will work, I start new campaigns at a higher budget.

    I spoke with a FB rep and they confirmed it is better to start new campaigns at higher budgets than to increase a budget.

    So yes, FB isn't scalable as we'd like, but you can increase traffic until you hit diminishing returns targeting a particular group of people.

    But other PPC ads have a scaling problem too in that there are limits to winning search terms which caps traffic.

    It sure would be sweet if once a winning campaign is set you could increase the budget to hundreds of thousands an maintain the same margins.
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    • Profile picture of the author Matt Poc
      Originally Posted by banwork View Post

      If you want to scale your Facebook ads, you have to do it by combining many continued small successes. This means having 100 $5 ad sets that work really well. These are hard to find and most people try to start with $10/day and push it straight to $1000/day. They get frustrated with the failure and quit as you have shared. The only way I have seen to do it successfully consistently is to keep the campaigns at $10/day running indefinitely and keep making more of them that work in slightly different areas. This is difficult to start with but works extremely good over a long period of time.
      Originally Posted by jgant View Post

      One of the most frustrating things with FB ads is dramatically increasing the budget for any campaign may change the cpc (unfortunately usually increasing cpc).

      However I incrementally increase campaigns but am continuously creating new campaigns. Once I know what will work, I start new campaigns at a higher budget.

      I spoke with a FB rep and they confirmed it is better to start new campaigns at higher budgets than to increase a budget.
      That's some good information, I never even thought about it.
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      • Profile picture of the author jame0123
        Honestly, one of the problems with scaling Facebook ads, unlike display or search, is that you need to *constantly* create new ads to keep the campaign humming.

        Virtually every Facebook campaign I've ever run achieves 80% of its performance in the first two days. After that, the ads lose click-through rate and see cost-per-click rise pretty substantially.

        This problem is exacerbated the more you're trying to spend. If you increase budget but don't increase the scope of the people you're targeting, then you're just increasing frequency, which kills on FB. To counter that, you need to develop a lot more creative, which is time/resource intensive.
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        • Profile picture of the author Matt Poc
          Originally Posted by jame0123 View Post

          Honestly, one of the problems with scaling Facebook ads, unlike display or search, is that you need to *constantly* create new ads to keep the campaign humming.

          Virtually every Facebook campaign I've ever run achieves 80% of its performance in the first two days. After that, the ads lose click-through rate and see cost-per-click rise pretty substantially.

          This problem is exacerbated the more you're trying to spend. If you increase budget but don't increase the scope of the people you're targeting, then you're just increasing frequency, which kills on FB. To counter that, you need to develop a lot more creative, which is time/resource intensive.
          From your experience, what is the optimal frequency of ad to be shown per day or whatever the time frame is?
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  • Profile picture of the author biggenius
    From post i assume they are talking about ad accounts not campaigns.

    Its true, if you don't have good supply of ad accounts you cannot survive on Facebook.
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  • Profile picture of the author Build Discipline
    I'm hoarding optins at €0,30 steadily, so I don't mind creating new ads, splittesting and experimenting with audiences and CPC. FB ads truly are the holy grail for me atm and don't come close to the results Adwords has brought me, even back in the days.
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  • Profile picture of the author PTR
    When I get to $60-$80k per month then I think I'll start worying about it...!

    Joking apart, I imagine that by that stage FB would be just one of many strings to my bow so maxing out beyond that wouldn't be an issue from a portfolio perspective.
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  • Profile picture of the author cheapprice175
    I don’t believe that Facebook ads are sustainable but they are useful, they would provide you with more likes and promotion but it will be up to you to maintain it with high quality content.
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  • Profile picture of the author Dresden14
    I'm one of those guys.. I've had $100k-$150k months, several months back to back on facebook, until of course just recently. Moreso to do with their algorithm and things are always subject to change. IMO, it's not sustainable even for month to month income, you can make $200k one month, then zero the next. Just my 02.
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