Can you help me make sense of my Facebook campaign results? I used "Post Engagement" to advertise a post with a pic of an ebook and text with a link to a Facebook Page. The Page has a tab with a real simple optin form that tells them to enter their name to see the free video and get the bonus free ebook.
But I'm thinking that some of those clicks are simply Likes to the post or image without them actually clicking on the link in the text.
Should I continue my campaigns based on my CTR, or should I change the ad type?
Image of my results: