The 10 Hottest Trends of Social Media Marketing 2014

The 2013 came to an end this year and showed the undeniable importance of using social media as a major marketing tool for many companies, brands and digital marketing agencies, says Jomer Gregorio, professional certificate in Internet Marketing expert and SEO .

The main players in social networks like Facebook and Twitter have matured as an effective marketing and advertising platform to engage the target audiences, generating significant returns and income in the process.

In 2013, companies and advertisers also witnessed how these social networking media evolved much further in the field of digital marketing, with new tools and features that will attract more business, and hope to return for existing customers more.

Facebook has expanded its advertising and venture into video advertising in response to the video tool Vine of Twitter, says Gregory, founder of Digital Marketing Philippines, a leading digital marketing company in the Philippines.

Instagram, another visually oriented social network that has been growing in popularity, has also integrated payment options and video advertising to its users, writes on Business 2 Community portal.

These trends and many more is what digital entrepreneurs and traders should expect in 2014.

Digital Marketing Company Philippines aims to help entrepreneurs to flesh out their digital marketing plans for 2014 So here is the list.:


1. The social media marketing will be integrated into the structure of the core business

Integrate social media marketing with other business resources could be a very strategic move and practice to the extent that business owners can not afford this marketing tool separate from the rest of their digital marketing strategies.
78% of surveyed companies have set up their own team of social networks, according to research firm Altimeter Group..

2. February. Marketing in social networks get larger budgets

93% of respondents plan to increase their budget for social media marketing.
46% of them are specifically allocating more resources for marketing on social networks, according StrongView.

3. March. Marketing in social networks will be more mobile

Is expected to advance social media marketing with the mobile revolution, not only in terms of optimized pages and portals views from social media to mobile, but also in generating content and other information in real time specifically designed for mobile phone users.
This trend goes beyond optimization and commitment towards a more personalized, one on one with their goals through smartphones and mobile clients.
90% of consumers in the U.S. have a mobile device and 57% of them with capacity for surfing the internet, according to research published by the Pew Internet & American Life Project.

4. April. Marketing in social networks will use a more relevant content in real time

Business owners should focus not only create and post more content through their social media channels, but also to create a real-time content that is highly relevant and useful to your target audiences.

Teams of social networks should learn to identify issues on which their target consumers groups are talking and that would be much more interesting to read, digest and share.
Teams of social networks should learn to create relevant content that can become viral throughout the social networking sphere, and that they are effective for calls to generate income.

5. May. Marketing in social networks will be more visual

Humans are visual creatures, 70% of their sensory receptors are in your eyes, 50% of their brains are to process images.
An effective social media marketing must go through the text and must integrate visual elements such as graphics and images that are more effective in attracting the attention of target audiences.

6. Marketing in social networks use more video advertising

In a digital market where the level of competition is continuously higher than before, video advertising will emerge as a powerful element in network marketing to attract the attention of target audiences.

7. Community social media marketing will further use Google+ and LinkedIn

These platforms provide ways of curating, creating and delivering highly relevant content and objectives that business owners and advertisers use digital cash management for branding and showcasing the products and unique selling points to target audiences.

8. Marketing in social networks to use more automated processes

This integration is set to automate management processes social networks as a single access portals, customer relationship and commitment to resume, sales analysis, and other customer service elements.

9. Marketing in social networks to use more contests and promotions

The engagement of target audiences is the key to success in social media marketing and use of contests is to make an even greater brand exposure, Customer engagement and business promotions.

10. The social media marketing use more materials offline

The use of QR codes generate progress again in 2014, this time incorporating color or even print 3D technology, giving consumers the objectives offline valuable information on their websites and social media channels.
With the growing popularity of social networks, global markets slowly evolved from static and traditional marketing and advertising channels that businesses use to reach the target customers.

The business owners who want to compete in this highly evolving market must learn to harness the power of social media marketing, and these trends will surely pave the way for them this 2014 and beyond. Follow Our News Media