Facebook Marketing Worth It for a company?

12 replies
Hi guys,

Do you think facebook paid advertising is worth it for a manufacturing company?

Since I am only targeting companies that buy die castings my target audience is pretty small and focused on buyers, directors ect..
#company #facebook #marketing #worth
  • Profile picture of the author xDennis
    Linkedin may be more appropriate.

    But if you can find the audience in FB, you may want to focus on building a list of that audience and not just sending them to your page. Give away some piece of information on the company, and case study of why your quality surpasses everyone elses quality or something.

    That way you've got that lead. I wouldn't just do email either, in your case I would ask for Name, Title, Address, Phone, etc

    That way you can call them, mail them information, etc.

    Just my initial thoughts!
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  • Profile picture of the author partyfavor
    hmmm. I would say that since everyone is on FB - you may be able to capture people on that platform.
    Your best bet is to spend 20-50$ and give it a bit of a test =) maybe 10$ a day for 5 days? see what clicks and interest you are getting. If they (the buyers) are wasting office hours on Facebook like everyone else, you can definitely get to them! LOL =)
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    • Profile picture of the author xDennis
      Also, find a few people who you know fit within your audience. Look at their pages and see what their likes are. There may be some professional organization around your topic, like "Di-cast Manufactures of America" (For an example)

      Then you can target this group specifically and possibly find other ones like this
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  • Profile picture of the author JoelDean
    Originally Posted by NWDIECASTING View Post

    Hi guys,

    Do you think facebook paid advertising is worth it for a manufacturing company?

    Since I am only targeting companies that buy die castings my target audience is pretty small and focused on buyers, directors ect..
    Yes you have a big market if you just categorize correctly your advertising... You'll never know the outcome unless you've tried it.
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  • Profile picture of the author facebookpva
    I recommend LinkedIn man!
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  • Profile picture of the author jakeking
    LinkedIn is probably more professional.
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  • Profile picture of the author Tiffany Bui
    LinkedIn would be suitable for you but Facebook with more users can bring more traffic.
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  • Profile picture of the author JoeInternet
    You can use Facebook Power Editor.Power Editor is our bulk ads creation and management tool, tailored specifically for large advertisers. Power Editor is our best tool for advertisers who work at scale and need precise control of their campaigns.

    Facebook now gives brands the ability to target Facebook ads to their current customers based on email, phone or Facebook user ID list.The new feature is called Custom Audiences in Power Editor.You can use a Facebook ID Scraper software to export UID's from other pages or groups.
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  • Profile picture of the author Yvon Boulianne
    Linkedin is spammed to death by all Internet marketer, seo guy , website designer ....

    Facebook is the biggest and more targeted plateform you can use to reach customers (everybody is on facebook...)

    It's cheap and it just plain work !!!
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  • Profile picture of the author Filmosophist
    This Tool is free and you can extract from specifics posts, pages or group pages in order to target very passionate and active users who are active with your niche.You can be benefit for your company because also have the ability to extract popular users who are involved with specific market and extract from them active audience.
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  • Profile picture of the author iykeokolie
    When it comes to B2B relationship, Linkedin is simply your best bet
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