Question: What are the best Facebook interest groups to target for ads (in the IM niche)?
Since FB updated their ad platform a few months ago, taking away fan page targeting, what interest groups have you seen the best return on in the marketing niche?
I'm currently growing my new show The Blogging Show and have seen some pretty high quality (ie. great engagement) fan acquisition by targeting 'digital marketing' and 'online advertising'.
My strategy basically entails, in a nutshell, getting high quality fans to the show's fan page then running ads to the fans (cheaper than running to just interest groups who have never seen me before) with every new show/episode/post, which is optimized for lead gen (kinda like a social squeeze page).
This strategy has built 425 email subscribers in about 3 weeks without really any direct optin ads, just residual stuff from this strategy (they're really responsive too - 52% open rates).
So I'm curious, if you run FB ads regularly and utilize them to drive quality leads and sales in the marketing niche, can you give me a little additional insight into your interest targeting strategy?
Thanks!
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