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Facebook Likes and Reach up! But CTR down down down

by PurpleTentacle
4 replies
Hi fellow Warriors,

Facebook is kicking my arse pretty hard.
I usually get around 2,000 to 3,000 People Reached on all of my posts, which is waaay more than I used to get back in 2012.

However, there's a massive drop in people Clicking my links and buying from my store in January 2013 and another drop in March 2014.

There was news around both these dates about Reach dropping, but for me "People Reached" numbers are higher than ever. Or are these numbers not accurate at all?

So while I have loads of Likes and loads of People Reached, the Clicks and Sales just aren't there anymore.

I've ramped up my posting and the quality of my posting, but it seems like I'm just peddling faster and not getting anywhere.

Could someone shed some light on what is actually happening here?
#ctr #facebook #likes #reach
  • Profile picture of the author cherbeat
    Well, the organic reach is pretty much non existent as compared to what it used to be. One of the most underutilized aspects to keeping your people engaged is to share with people is to have them "Get Notifications". That will help your posts come through on the Feed.

    Target your audience a little more indepth. Go wide and deep.. Look at my signature..

    Good Luck..
    Signature

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    • Profile picture of the author Emir Hayric
      Originally Posted by cherbeat View Post

      Well, the organic reach is pretty much non existent as compared to what it used to be. One of the most underutilized aspects to keeping your people engaged is to share with people is to have them "Get Notifications". That will help your posts come through on the Feed.

      Target your audience a little more indepth. Go wide and deep.. Look at my signature..

      Good Luck..
      Well he did say the reach is up. Is your store loading fast enough or maybe there is some skewed data in your tracking?
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  • Profile picture of the author chakazullle
    i agree with the "get notifications" method ,but it's hard to achive that from users
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  • Profile picture of the author dejaone
    Pay a few bucks to boost your post as long as you have a positive ROI. There's no way around this eventually.
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