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Unread 4th Jun 2015, 01:26 PM   #1
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Consultant wanted to diagnose failing sales funnel
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So I spent months building a sales funnel around for my product, a program to help parents successfully launch their children into college and responsible adulthood ($500-$2000). I listened to the experts' pitch their systems and purchased a few of them. I learned how to use LeadPages, Mailchimp, WebinarJam, Survey Monkey, Wordpress, etc. I created written and video content. I ran a product launch and a sales webinar.

The result? After generating nearly 500 leads through Facebook ads, we netted $0 in sales. Yes, zero dollars. I tried giving away a piece of what we were offering for sale. One person signed up.

Something happened between the interest generated through our Facebook ads and getting the sale.

I'm willing to pay somebody who can tell me what that something is and help me implement a solution that works.

If you want to be my new best friend, instead of offering your own services, you can refer me to people who have a good reputation and a lot of experience doing this kind of work. It's hard to separate the wheat from the chaff.
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Unread 8th Jun 2015, 10:10 AM   #2
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Re: Consultant wanted to diagnose failing sales funnel
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Well, fixing funnels is what I do.

Let me ask:

Did you...make a product you were certain people wanted?

...Price it correctly?

...have a funnel of appropriate length to match the problem?

Ad clicks are pretty easy to get. Action and sales, not so much.

I don't know anything about your ad, funnel, copy, offer, product...anywhere in here things could have broken down.

Might begin with this:


And this:

CASE STUDY FOR YOU TO READ

And then if you want to talk further, PM me. My rates are not cheap, and neither will anyone else's who has this kind of expertise.

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Unread 8th Jun 2015, 12:55 PM   #3
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Re: Consultant wanted to diagnose failing sales funnel
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Originally Posted by Jason Kanigan View Post

Let me ask:

Did you...make a product you were certain people wanted?
Originally Posted by safigan View Post

a program to help parents successfully launch their children into college and responsible adulthood
Your program is NOBLE, but MOST LIKELY something that NOBODY WANTS. My brother once thought of this product way back in 2006 and it failed just as quickly too. I warned him that nobody cares about being responsible. People certainly won't pay $500-$2000 for something like that. You're looking at a price well below $100.

You're better off trying to sell the program's rights to a non-profit or government organization that will use it to educate low-income families, or other people in government/special programs. But as a program offered online? No, and your results are testament to that.

I'm a consultant with many years of experience. I'd love to help you, but the problem seems to be with your offer and price. Your funnel is not the issue. You can try lowering your price considerably. If that doesn't produce cash flow, then your offer is fatally flawed - which I'm concerned is the real culprit.

P.S. Your 500 "leads" may very well be "curious surfers" who aren't qualified leads and have no real interest in your program apart from their fleeting curiosity.

P.P.S. I'm sorry this happened to you and I don't mean to seem callous, but I'd rather face an uncomfortable truth over a convenient lie...as any businessperson should. Honestly evaluate your product, price, and place. If it's fatally flawed, don't persist. Utilize an exit strategy, or cut your losses and move on.
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Unread 23rd Jun 2015, 05:52 PM   #4
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Re: Consultant wanted to diagnose failing sales funnel
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I have a better solution for your issue. I also operate a non-profit and we so offer services along the lines you are are targeting. Much of what the others have stated is absolutely correct.

If you are not willing to give up on your idea, then a collaboration would be best suited for you and the least expensive option.

PM me with your product/service urls and I can help you identify a few methods that will get you your desired fruition from your venture.

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Unread 23rd Jun 2015, 09:45 PM   #5
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Re: Consultant wanted to diagnose failing sales funnel
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Yes, I've wondered if it was the product or my lack of experience marketing it. It's a particular concern that I can't seem to discover who my competitors are, indicating that perhaps it is unmarketable.

Having been involved in more general personal growth programs for 12 years that eventually fizzled out because of the exclusive reliance on word-of-mouth advertising, this was my attempt to focus on a specific market with a specific problem that could possibly be marketed successfully by other means. I still want to see whether this is possible.

If I were to take a general personal growth program and define a specific product for a specific audience, what type of product might be successful? Can I focus on real relationships, or are people just interested in quick fixes in romance, sex, fitness, health, weight loss, etc?
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Unread 23rd Jun 2015, 10:46 PM   #6
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Re: Consultant wanted to diagnose failing sales funnel
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Originally Posted by safigan View Post

If I were to take a general personal growth program and define a specific product for a specific audience, what type of product might be successful? Can I focus on real relationships, or are people just interested in quick fixes in romance, sex, fitness, health, weight loss, etc?
"Quick fixes" may infer different products than you have been creating (referring to your OP). There is a difference between what you "know" people need and what people "want". In the final analysis, what they buy is what they want.

So if you are going to focus on making money from selling a product, then you must focus on providing what people want. If you are on a mission to help people with what they need, then you need to operate quite differently.

Since you know what they need, you need to understand what they want and hybridize your expertise towards the creation of products that people want to buy.

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Unread 25th Jun 2015, 05:07 AM   #7
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Re: Consultant wanted to diagnose failing sales funnel
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I create sales funnels for a living. For myself and for my clients. If you're interested in consulting, send me an email and schedule a time: verial.damon@gmail.com

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Unread 30th Jun 2015, 12:51 PM   #8
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Re: Consultant wanted to diagnose failing sales funnel
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Originally Posted by safigan View Post

So I spent months building a sales funnel around for my product, a program to help parents successfully launch their children into college and responsible adulthood ($500-$2000). I listened to the experts' pitch their systems and purchased a few of them. I learned how to use LeadPages, Mailchimp, WebinarJam, Survey Monkey, Wordpress, etc. I created written and video content. I ran a product launch and a sales webinar.

The result? After generating nearly 500 leads through Facebook ads, we netted $0 in sales. Yes, zero dollars. I tried giving away a piece of what we were offering for sale. One person signed up.

Something happened between the interest generated through our Facebook ads and getting the sale.

I'm willing to pay somebody who can tell me what that something is and help me implement a solution that works.

If you want to be my new best friend, instead of offering your own services, you can refer me to people who have a good reputation and a lot of experience doing this kind of work. It's hard to separate the wheat from the chaff.

At First I would like To tell you You Must Take care On Your Ads (FB) You are doing something wrong There, May be Targeting People with Right approach.

Then 2nd Giving away is not perform well if you cant highlight member Benefits. I would like To see your sales page,Squzee page,Email Newsletter and Sales Webniar Reply. I am Not offering you any services. You learn a Lot of things in few days so i am damn sure you would figure it out.

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Unread 28th Jul 2015, 06:17 AM   #9
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Re: Consultant wanted to diagnose failing sales funnel
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500 leads from Facebook isn't enough traffic to arrive at the judgement that something is wrong with your funnel. Facebook is hit or miss with many different products/services/niches. Means nothing by itself other than Facebook is probably the wrong source of traffic.

You need to test different traffic sources first. Your funnel might be fine and a different traffic source may net you sales.

You're leaping to a negative conclusion too quickly. Test more traffic sources before you enlist the help of a consultant.

LinkedIn, Twitter, Media Buys, Google Adwords - also you need to try some direct marketing methods.

The next thing to look into is a B2B marketing approach - but not necessarily selling directly to educators, for example, but rather piggy-backing off of related and successful businesses that would possibly like to package your product with their own to serve a customer base they already have - or who may want to simply offer your product to their own customers.

Don't waste time second-guessing your product. If you know you have a good product, find the buyers for it, period. If you have to educate them first, do it, and test different methods of doing that.

Do test prices, but don't assume you should be selling your product for under $100 just because people aren't buying it. Sometimes adding an extra value product to the offer is all it takes; sometimes, doing something as simple as making a stronger guarantee is all it takes.

You need to test, and thus far you haven't done that. One source of traffic and a webinar doesn't cut it.
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