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Unread 16th Nov 2016, 03:21 PM   #1
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Landing page/product/copy review? (Brutal feedback welcome)
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Delete this thread please. Also delete my account while you're at it. Thanks.

Last edited on 22nd Dec 2016 at 03:15 AM.
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Unread 17th Nov 2016, 02:25 PM   #2
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Re: Landing page/product/copy review? (Brutal feedback welcome)
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Hi XDude,

Are you looking for feedback in private, or looking for feedback on this thread?

I took a quick glance at your landing page and saw many issues that could be easily fixed.

I run a digital advertising agency so I do this sort of stuff for a living. Please let me know exactly what you had in mind.

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Unread 17th Nov 2016, 10:58 PM   #3
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Re: Landing page/product/copy review? (Brutal feedback welcome)
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Hello!

Definitely in this thread, please.

Thanks so much!
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Unread 18th Nov 2016, 12:12 PM   #4
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Re: Landing page/product/copy review? (Brutal feedback welcome)
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I like this idea - not sure why exactly but it is interesting.

A couple thoughts/questions:

1. Do companies send Christmas cards anymore or are they using social media more these days? If they are using social media more, then this may not be interesting to them because they'll get the same result without having to pay your fee.

2. One thing I don't like about this idea is that it is seasonal - one pop and you're done. If you go with it, you may consider looking into other occasions that companies send physical cards and expand to those times as well.

Is it too much of a stretch to go from "total stranger on the Interwebs with a nice video" to "I'm gonna book a call with this guy to chat about the next step"?
3. Yes unless you do massive marketing to the right group of people. It's going to be an uphill battle to become known, to get people to give you a shot, etc. Many people will feel that it's much easier and convenient for the boss to tell his/her secretary to run down to Walmart and get a bunch of Christmas cards rather than check you out, schedule an appointment, etc.

How can I strengthen my messaging or make my offer more irresistible (aside from a money-back guarantee, which I can't really do this year)?
4. Why can't you do this? Finances tight? If your finances are tight you probably aren't going to be able to get this going in time for this year from a marketing standpoint unless you start going door to door. I know guarantees are scary but unless quality really sucks, it's normally not a problem.

I've established that realtors are probably going to be my best bet; I have a separate landing page for realtors, though the copy is identical (I know, horrible horrible).
5. Why realtors? What about doctors, insurance agents, attorneys, gyms, etc.?

My best advice is to step back and ask yourself the question(s) everyone that comes across this will ask:

1. So what?
2. What's in it for me?
3. Why do I need this? How will this make my patients happier? How will this make them trust me more or buy more?
4. Why should I trust this XDude dude? $295 is a lot of money to waste on an unknown.
5. My customers are mostly older folks that don't use computers. How in the world are they going to know even how to run this thing?
6. How much time is this going to take? Christmas is our biggest and busiest time of the year? Just go buy a box of cards will waste half an hour. You?

Hopefully some others will come and give more advice. You can ask generic questions, without a link and without referring to a signature, in the main forum. While traffic in the forum is bad, that forum gets most of it.

Good luck.

Mark

PS I received your PMs. Many times people use this subforum to actually hire others to perform services so some may think this is what you are looking for. Others use this to get people to do reviews such as for a new course or a new logo service. I think you've made it clear you are looking for input/reviews.

You may consider offering a few freebies and getting feedback from any takers. Be careful, though, because sometimes people don't leave reviews for whatever reason after they get access.
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Unread 20th Nov 2016, 07:13 AM   #5
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Re: Landing page/product/copy review? (Brutal feedback welcome)
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Thanks for your feedback, Mark! Much appreciated.

Nobody "gets" branding quite like realtors. Their faces are all over billboards, bus stops, etc. Realtors also seem to know (better than most people) how important it is to maintain connections with their clients. They send cards, gifts, all kinds of things.

There are definitely companies that still send out cards. And there are definitely companies that just do social media posts for "whoever out there happens to get this." My package falls somewhere in the middle. Ease and convenience of digital delivery, with a more personal touch.

The closer we get to December 25th, the more my campaign will need to target the "oh sh*t, I haven't sent out my cards yet!" folks.

Some of the people I've interviewed take the time to write personalized greeting to all their hundred-plus clients. GOOD FOR THEM! For others, signing boxes of cards is boring and painful.

I'm going to see about interviewing a few more realtors over the next week and adjust my landing page to be more directly "PROBLEM > SOLUTION" and less "I'm so clever."
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Unread 24th Nov 2016, 08:53 AM   #6
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Delete this thread please. Also delete my account while you're at it. Thanks.

Last edited on 22nd Dec 2016 at 03:15 AM.
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