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Unread 7th Oct 2019, 06:52 PM   #1
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Get your business' Case Study written at an affordable price ... FREE!
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Does your company have a success story that the market needs to hear about, but you're just not sure how to tell it? Are you aware those success stories can be invaluable tools for future lead generation?

Have you considered a Case Study? More and more companies have discovered this powerful tool as a key extension of their marketing strategies. Quite simply, case studies work.

What is a case study?

A case study is basically a customer success story, a compelling, real-world, “before and after” account that shows how a customer solved a problem by using a company’s product or service. Businesses love case studies because they’re a huge step beyond a simple testimonial.

It’s hard to resist a great story! But tales do far more than entertain us. They connect with us at a deeper level. Stories appeal to our emotions and our capacity for empathy. Research has shown that we’re hard-wired to embrace stories as they touch the deepest part of the human brain, and make people feel safe, connected, and engaged.

Business is waking up to the power of stories. If you Google “business storytelling,” you’ll find literally over 40 million links. They understand the huge role stories play in their sales process.

Build your credibility

Prospects turn to these studies when making a purchasing decision. When evaluating products and services, we tend to place tremendous importance on the experience others have had with that product or service.

This is why product reviews have become such an important part of retail websites. If you’ve ever shopped online, you’ve no doubt read product reviews. Case studies show potential buyers that other people have bought and tried that product or service. And they detail what their experience and results have been with that purchase. It’s the ultimate credibility builder.

Brochures can’t do that. Neither can the website, the salesperson, or a PowerPoint presentation. But a real story of another company solving their challenges with that product or service does several things well: it educates, validates and helps the buyer make a better decision faster.

In many cases, just having a few case studies available to show potential buyers — and having some of those case studies be from companies those buyers are familiar with — can be enough to influence their purchasing decision significantly.

Get your success published!

Case studies make it much easier for companies to get media coverage. Flip through any business, industry or trade publication and you’ll see story after story of companies overcoming challenges by using specific products, services, strategies or methodologies.

Public relations is built around the idea of getting their clients’ stories published in the media. And the best way to do that is not through fancy technical details or specifications. It’s through customer stories.

In fact, case studies dramatically increase the chances of a story getting picked up by the media. Your product or service may be the best thing since salted pretzels. But if there’s no story of how an actual customer has used that product or service to overcome a challenge or improve their situation, you’re going to have a very hard time getting any interest from the media.

There is SO MUCH marketing out there. Your prospects are bombarded with content. You need to capture attention, and case studies do just that. In a competitive marketplace, case studies are an effective way for businesses to differentiate themselves from their competitors.

Let’s talk

Now is your chance to incorporate a case study into your marketing absolutely free! I have several decades of news, feature and business-to-business writing experience, and want to partner with you to bring your successes to the market, showing clients and prospective customers why your company is a leader in innovation, superior in service, or why your product is greater in quality.

The use of case studies is nearly endless.

Why would I do this for free? While my writing portfolio is extensive, my collection of case studies is not. And I want to open my compilation to this booming market. Look me up on LinkedIn.

Let’s start the discussion. Your interest in this deal could be as minimal as reviewing some of my writing samples. If you’re confident at that point that this opportunity can be mutually beneficial, you’d end up with a no risk finished case study highlighting your business accomplishment.

To your success.
Paul Seman
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Unread 25th Nov 2019, 12:31 PM   #2
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Re: Get your business' Case Study written at an affordable price ... FREE!
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We have this seo case study :

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