Howdy! I'm Joanna Wiebe from Snap Copy and Copy Hackers, where startups learn to convert like mofos.
I'll be doing a WAMA in a few days - and I'm ready to answer basically any Q you've got when it comes to conversion copywriting.
For example, you might be wondering what the hell conversion copywriting is. Let me answer that right now. Conversion copywriting is a term we made up after we got tired of saying "conversion-focused copywriting" all the time. It's web, email and mobile copywriting that's based in the science of persuasion, that's measurable - as in, it's tested - and that's targeted at a conversion improvement of some kind.
It's not "creative copywriting."
It's not "wordsmithing."
It's not direct response.
It's not even content creation - unless you're talking about optimizing content to drive leads and sign-ups.
So... if I'm here to talk about conversion copywriting, you may want to ask me questions like:
- Joanna, is it true that the headline is the most important element on the page?
- Joanna, what's a great trick for increasing my email open rate?
- Joanna, I've increased clicks throughout my funnel, but I can't seem to get people to use their free trial - what am I doing wrong?
Stuff like that.
Got Qs about copy tests you should run? Or about how to optimize your copy so it performs for today's audiences using today's devices? Cool! Fire away.
Joanna Wiebe is the original conversion copywriter. She's sold more than 40,000 copies of her popular Copy Hackers ebook series and focuses largely on helping startups write better-performing copy. Find her at Copy Blog - Over 50,000 Readers | Copywriting by Copy Hackers | Conversion Copywriting and Web Copy Ebooks for Startup Marketers and Snap – Outstanding Outsourced Copywriting