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Unread 29th Nov 2016, 05:27 PM   #1
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[Are You Launching a NEW Supplement? Read this post now.]
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Watch this first.........

Why Does My Supplement Copy Perform So Well?

Mark Pescetti here.

I've written for and converted in virtually every major supplement market.

Here's why:

Most copywriters don't have a CLUE about HOW to research your claims...

And position or frame your messaging, so it actually connects with your ideal customers...

And guarantees your offer instantly MATTERS to the people you want to help.

Makes sense, right?

Now, I recently wrote a supplement offer in the weight loss industry.

I was hired to beat an Agora control.

The supplement had the same ingredients as our competition.

But I noticed Agora's copywriter(s) failed to clearly communicate what the ingredients REALLY do, and what TRULY makes the supplement unlike anything else on the market. In fact, the way Agora made their claims - didn't pack hardly ANY real emotional-punch at all. They presented their information in a way that felt like work to the prospects, which is never good.

Even worse, the offer sounded WAY too good to be true, because they didn't complete the conversation... or give a real enough of a WHY for the kind of results they claimed (i.e. no mechanism for why the supplement CAN work... "for me".

After all, the whole purpose of using science to make a compliant claim...

Is to tap into the emotion behind the problem, and make it 100% clear...

Why they're staring at the ONLY solution they'll ever, right now (making it a no-brainer to press the buy button.)

Here's something else:

The voice and story you use to frame the hopefully life-changing benefits...

Means everything. Ask Craig Clemens. And Dr. Steven Gundry. In other words, if you don't have a doctor as the face/voice of your next campaign, you're already swimming upstream. Because yes, a doctor (or authoritative voices) can dramatically (and automatically) overcome peoples objections, without having to substantiate the why nearly as much.

The good news is, the right story... and right positioning... and right science... can make up for everything.

We also must, must, must have a "hero ingredient" to establish the right tone, and choose the right benefits to focus on (so we get the most people "raising their hands" to our messaging). All of these things have to be done correctly, or your framing and claims become virtually inert (i.e. a bomb that doesn't blow up.)

These are the elements that separate your product from the herd in the insanely competitive supplement marketplace, regardless of your specific niche.

And with New Years Resolution Madness just around the corner, your supplement will be poised to STAND OUT - when everyone is trying to outspend you for hot traffic.

A few pre-qualifying notes:

My work is extremely collaborative. Yeah, I'll lead the campaign in the copy, positioning, messaging, and optimizing... but I need YOU to be involved the whole way.

Because as we KNOW...

Timing means everything.

And getting to market, NOW, rather than later WILL make or break the level of success that's available to you. So leverage me, my track-record, and stop wasting your time interviewing copywriters who haven't massively converted on cold traffic, in every major supplement market.

Check out my website to discover way more and take a peek at some of my samples.

Mark

P.S. I also guarantee my work Which means, as long as you're excited to keep optimizing, I'll keep producing "the creative" we need to keep testing - until the campaign is scalable. Again, check out my website to discover more.

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

Last edited on 12th Nov 2018 at 02:48 PM.
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Unread 3rd Dec 2016, 08:50 PM   #2
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Re: [Are You Launching a NEW Supplement? Read this post now.]
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Originally Posted by Mark Pescetti View Post

https://www.youtube.com/watch?v=1sQzgcI0_OE

Mark Pescetti & Scott Mills here.

We've written for and converted in virtually every major supplement market.

Here's why:

Most copywriters don't have a CLUE about HOW to research your claims...

And position or frame your messaging, so it actually connects with your ideal customers...

And guarantee your offer instantly MATTERS to the people you want to help.

Makes sense, right?

Now, Scott and I recently wrote a supplement offer in the weight loss industry.

We're trying to beat an Agora control (when the copy launches.)

And we had the same ingredients (in the supplement) and the same studies to cite.

However, we noticed their copywriter(s) stopped WAY short in communicating what the ingredients REALLY do...

And what TRULY makes the supplement unlike anything else on the market.

Not only that...

But the way Agora used the science to make their claims didn't pack ANY punch or real, authentic emotion. They presented their information in a way that felt like work to the prospects, which is never good.

And even worse, the offer sounded WAY too good to be true, because they didn't complete the conversation... or give a real enough of a WHY for the kind of results they claimed.

In other words...

They didn't establish enough of a mechanism for WHY the ingredients (and supplement as a whole) should solve the problem they agitated.

Because the whole purpose of using science to make a claim...

Is to tap into the emotion behind the problem, and make it 100% clear...

Why they're staring at the ONLY solution, right now (making it a no-brainer for the ideal customers to press the buy button.)

Here's something else:

The voice and story you use to frame the benefits...

Means everything. Ask Craig Clemens.

So if you don't have a doctor to be the face/voice of your next campaign...

You're already swimming upstream.

Because yes, a doctor (or authoritative voices) automatically overcome peoples objections, without having to substantiate the why nearly as much.

The good news is...

The right story can make up for everything.

So it's simply a matter of making the details behind the discovery of your solution have a genuine, emotion-packed-purpose that you can't get anywhere else.

Also...

We have to isolate the hero ingredient, establish the right tone, and choose the right benefits to focus on. All of these things have to be done correctly, or your framing and claims become virtually inert (i.e. a bomb that doesn't blow up.)

These are the elements that separate your product from the herd...

In the insanely competitive supplement marketplace, regardless of your specific niche.

And with New Years Resolution Madness just around the corner...

Your supplement will be poised to STAND OUT in a crowded niche...

You'll be talking to your banker to give them a heads up that deposits are about to explode...

And you'll be helping more people FINALLY reach their health goals.

Our work is collaborative transparent... and we're experts at converting on cold traffic.

Plus, if we have all the ingredients to build a successful campaign in front of us when we start, we work incredibly fast.

Because we KNOW...

Timing means everything.

And getting to market, NOW, rather than later WILL make or break the level of success thats available to you. So leverage us, and stop wasting your time interviewing copywriters who haven't massively converted on cold traffic, in every major supplement market.

Thanks everyone.

Hope to hear from you soon.

Mark & Scott

P.S. Were only taking on ONE client. So seriously, if you're interested in working with people who literally developed the template for successful supplement offers, get our attention ASAP.

P.P.S. Yes, samples are available, once we get a download of what you're launching.
Greetings is this offer still open?
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Unread 3rd Dec 2016, 08:51 PM   #3
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Is this offer still open?
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Unread 4th Dec 2016, 03:36 PM   #4
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Originally Posted by ra123 View Post

Is this offer still open?
Sure, depends on your offer.

Add me to Skype, markpescetti

Let's talk about what you've got going brother.

Mark

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More
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Unread 4th Dec 2016, 05:09 PM   #5
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Originally Posted by Mark Pescetti View Post

Sure, depends on your offer.

Add me to Skype, markpescetti

Let's talk about what you've got going brother.

Mark
Hey mark,

My skype is down now can we communicate thru email or phone call.

Thanks,
Rautib
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Unread 5th Dec 2016, 11:51 AM   #6
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Re: [Are You Launching a NEW Supplement? Read this post now.]
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Originally Posted by ra123 View Post

Hey mark,

My skype is down now can we communicate thru email or phone call.

Thanks,
Rautib
Hit up my partner Scott Mills.

His email is scottiedunk@gmail.com

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More
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Unread 14th Mar 2017, 12:50 AM   #7
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Re: [Are You Launching a NEW Supplement? Read this post now.]
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What is the cost for your copywriting service? Do you do rewrites for offline ex. direct mail, ads? Please pm me. Thanks.

The turtle always wins.
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Unread 11th Nov 2018, 02:49 PM   #8
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We can also do commercials...

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More
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