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Unread 13th Jan 2014, 02:29 PM   #1
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Bing Ads - Can You Really Make Money With Bing Ads?
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CLICK HERE FIRST: Find Out How I Make A Full-Time Income Online, More Importantly, Learn How YOU Can Too!


One of the primary goals of Bing Ads is to make it as easy as possible for you to get your campaigns up and running on their platform. They also give you the tools to reach your target audience, while letting you control your costs. With the release of Bing Ads enhanced campaigns they've taken a step forward in each of these areas.

Since many of you already advertise on AdWords, they've continued to focus on simplifying the process of bringing your AdWords campaign into Bing Ads. Their support for enhanced campaigns brings the platforms closer together, making for easier importing with fewer discrepancies. Although these changes more closely align with AdWords, there's an important difference on how Bing Ads handles device targeting.


Simplified campaign management in AdWords enhanced campaigns does not allow advertisers to differentiate between tablet and desktop devices, nor does it allow advertisers to create dedicated campaigns for mobile devices. Although this can simplify campaign management, it also removes some of the control many advertisers want in order to optimize their campaign at a more granular level. Although Bing Ads now offers and supports this model, they're letting their advertisers decide between using the simplified approach to campaign management or to continue using the existing Bing Ads model in which allows advertisers to target specific devices.

One set of changes in Bing Ads you'll see are several updates around bid adjustments. Bid adjustments allow you to dynamically change your keyword bid price based on audience factors you want to target -factors such as location, gender, day of the week or devices. The ability to make bid adjustments is not new to Bing Ads, but they've made several improvements. You can make adjustments in 1% increments, choose from a wider range of percentages and they also calculate the cost of multiple adjustments a bit differently.


Previously on Bing Ads, bid adjustments were added together when multiple targeting factors were met. Bing Ads now use multiplication to combine your bid adjustments. You can now also use bid adjustments to decrease your bid price for some targets. For example, if you typically see a low number of conversions on weekends, you may choose to decrease bid prices on Saturdays and Sundays.

Some of the other enhanced campaign improvements included with Bing Ads updates give you the ability to create mobile preferred ads, add sitelink extensions at the ad group level, and apply dynamic text to mobile destination URLS, allowing you to send visitors to unique landing pages for mobile devices. The changes Bing Ads has made with enhanced campaigns makes it easier to import your AdWords campaigns to Bing Ads. Although they've increased compatibility between the platforms, they continue to let you control your device targeting options.

DON'T MISS OUT: Find Out How I Make A Full-Time Income Online, More Importantly, Learn How YOU Can Too!

Last edited on 15th Feb 2017 at 11:44 AM. Reason: Bing Ads, BingAds.com, www.BingAds.com, http://BingAds.com, http://www.BingAds.com
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Unread 14th Jan 2014, 11:38 AM   #2
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Re: Bing Ads - Stay Away From Bing Ads?
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Each day millions of people search the web and despite or possibly because of the thousands of results, many people never look past the first few. As a business owner you're probably wondering how to get your site to appear in these choice spots. If you're new to search engine marketing, it's not as difficult as you might think. In a matter of minutes you can create an online Bing Ads campaign that puts your products and services in front of people who are already interested in them. Let's take a look at a few reasons why search engine marketing on Bing Ads can be an important part of your company's marketing strategy.


First, search engine marketing on Bing Ads is efficient and can be very affordable. Each time your ad displays is an impression, a chance to connect with a potential customer, but you only pay when someone clicks through to your site. This makes pay-per-click (PPC) advertising one of the most affordable ways to get your name in front of your audience even if they don't click.

Second, you control our budget on Bing Ads. Advertising accounts are free to set up and you determine exactly how much money you want to allocate to your campaigns, as well ass how much you're willing to bid for your keywords. You can even pause your ads at any time and Bing Ads will never bill you for more than the budget you've set.

Third, monitoring and measuring your Bing Ads performance is simple. Like any marketing campaign, you need a way to determine what's working and what isn't. Search engine marketing offers some of the most immediate and actionable performance data. In near real time you could see impressions, click-through rates, cost-per-click, as well as tips and tools for optimizing your Bing Ads campaigns. In other words, instant and ongoing feedback to help you make campaign updates that'll convert to clicks.


Fourth, search engine marketing offers precise customer targeting. You can control exactly where your Bing Ads are displayed, whether it's by city, state, country or even worldwide. You can even set the time of day you want your ads displayed and the devices you want to run on. You know who and where your customers are, which is why you should decide when and how to reach them.

The web is a big place, but not everyone uses the same search engine to explore. Every day millions of people use Bing and Yahoo to search for new products and services. You can put your ads in front of these potential customers right away with a Bing Ads account – the platform that serves your ads on the Yahoo Bing network. If you already use Google AdWords, it's simple to import your campaigns and be up and running fast. Affordable, flexible and focused – these are just a few of the reasons why search engine marketing on the Yahoo Bing network can be an essential part of any marketing strategy. Sign up for a Bing Ads account today and make Bing and Yahoo search advertising a part of your marketing strategy.

DON'T MISS OUT: Find Out How I Make A Full-Time Income Online, More Importantly, Learn How YOU Can Too!

Last edited on 15th Feb 2017 at 11:44 AM. Reason: Bing Ads, BingAds.com, www.BingAds.com, http://BingAds.com, http://www.BingAds.com
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