SubliminalMP3s.com Launch - 1 Year in the Making! 2%+ Conversion + Unique Features

by Dan Bainbridge

Posted: 14 years ago 8 replies

JOINT VENTURES

Hi everyone! I am really excited to finally officially announce the launch of our clickbank affiliate program!

Product Description: We are a little different to most clickbank products in that we are not a 1 page website, but a webstore with 170+ products. Our products are all subliminal audio albums, which are a personal development / self help product; to really keep this section short subliminals can be seen as a mild alternative to hypnosis. We have albums on everything from confidence to motivation, from the law of attraction to weight loss, and beyond.

Our History: Our website has been in the making for nearly a year now. I joined this forum with a view of seeing what affiliates wanted, what made a clickbank affiliate program successful, and announcing our launch and recruiting affiliates. We didn't want to launch while the conversion rate was less than 1% so we have waited and made some MAJOR changes over the last 3 months which have pushed this conversion rate up (see below for conversion stats).

Homepage: http://www.subliminalmp3s.com
Affiliate Materials: Subliminal MP3s Affiliate Program - 75% Commission! - Our materials include:

Link Generator: A simple system to let you link to ANY page within our site - not just the homepage (all fully integrated with your clickbank ID)
Articles: All of our articles have been written by myself, and fully spun - this means you can get a UNIQUE version of the article, with your affiliate links built in (we will be adding more articles every month). p.s. I am really excited about these articles, and each one takes me almost 2 hours just to spin, but of course, as with any article when it is spun they are not perfect, but they should still save you a lot of time.
Banners: A wide range of shapes and sizes with a simple and professional look.
Keywords Lists: Several lists of keywords; core subliminal keywords, related niche type keywords (i.e. hypnosis), and keywords for our popular products.
Affiliate Starter Guide: A large PDF containing a lot of advice especially for those new to affiliate marketing (focusing a lot on different traffic generation methods and giving tips on what works with our program).

CONVERSION STATS:

As mentioned above we have been changing and tweaking the site over the last 3 months to improve conversion rates. 3 months ago they stood at around 0.7%. Over the last month they have been consistently around 2.2%.

The main thing which has improved conversions is the full checkout / basket system we have created from scratch - more about this below, but here are some conversion screenshots:

This screenshot from google analytics shows our conversion rate changing over the last few months. You can see it covers 809 transactions so we think this is a large enough number to show accurate enough conversions. The overall conversion rate is 1.49% but this is over 3+ months, and over the last 4-5 weeks the site seems more settled and conversions are definitely improved.

These clickbank stats are from the last 2 weeks (after we implemented the checkout, and a few affiliates started to make some sales). Overall the hops per order is 62.

You can see I have added some bad MS Paint highlighting on this image too. The red squares around the hops at the top highlight 3 bad affiliates who were sending us JUNK traffic (i.e. traffic from free traffic exchanges, or those scammy $5 for 10,000 hits type services). This traffic is totally useless (and very frustrating to receive), but even with this traffic the overall hops per order is 62, and if you look down the list at the affiliates who have made sales you can see it is possible to get a better conversion rate than this.

Also highlighted is our refund rate - only 2%. There has only been 1 refund in the last 2 weeks!

Unique Features:

Checkout system: Our checkout system is completely unique to us, and developed in-house so we have full control and can update it / tweak it as we need to. It works as any normal checkout system would - people can add multiple products to their basket and checkout a larger order. There is also an automatic multibuy discount where people can save up to 50% on their order depending on how many they buy at once. This extra incentive made the albums cheaper essentially, but also increased the average order value from $14.97 to just over $28.
Recurring purchases: We do see a lot of repeat purchases. I don't know how to work the stat out on what % of people come back and purchase more but it is pretty common
Different price points: As well as the multibuy discount as standard we can run promotions on groups of albums and create coupon codes to give 30% off. We also have the ability to flip the prices on the whole site and reduce them by 50% - this all gives people chance to buy a few products cheaper, or to make their first purchase on a cheaper album and then come back for more regular priced albums.

Our Future: That depends on YOU, but we are here to stay and have big plans. We want to grow this website into the largest self help webstore online and we want it to all be affiliate driven. We are committed to improving our conversion rate, and our website generally, and over the next few months there will be several more updates - more banners (product focused ones too), LOTS more PRE-SPUN articles, more keywords, affiliate competitions and more (wer'e open to suggestions).

On the customer facing side of the business we will be launching 5-10 new albums every month, improving the design and flow of the site, hopefully getting some promotional videos made as well as giving regular discounts on some of our key albums, and occasionally running BIG sales site wide.

Hope you all like the site - if you have any questions then post a reply or feel free to PM me
Dan

#conversion #features #launch #making #subliminalmp3scom #unique #year

TimG 14 years ago

Dan,
This looks impressive - Love the topics you have covered but was wondering if you have anything geared towards poker players?

Thanks,
Tim
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- Dan Bainbridge 14 years ago
  
  Thanks for the interest so far everyone, (and Tim - PM sent). We had a busy weekend and some decent affiliate activity and here is a quick update:
  
  Sales: We've had a few affiliates sending some traffic. 3 have even made sales already, which has increased our gravity; previously: 4.8 - now: 7.73
  3 new spun articles added: "Is subliminal learning effortless?", "7 facts about subliminal messaging" and "positive thinking and subliminal messages". These spun articles have proven pretty popular already, and I know they have led to at least 1 of these 3 new affiliate sales this week so we will definitely be adding more articles too.
  4x new albums: Launching this Thursday 25th we have 4 new albums: Winning Poker Mindset, Increase IQ, Negotiation Skills, and Persuasion Skills. These will have front page coverage in our side bar, and will have an automatic discount of 30% just until Monday.
  
  * we plan to have over 100 new albums launching over the next year, you can either join our affiliate newsletter or check the forum for announcements, or if you have a niche which would be receptive to particular albums we haven't got yet then let us know and we will see if we can put them in our production / launch queue.
  
  Thanks, Dan
  
  Thanks
  
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  Dan Bainbridge 14 years ago
  
  Thanks again to everybody who is getting involved!
  
  We have made some further changes / improvements to the site and we seem to be really gaining momentum now. Anyway, first of all here is a screenshot of some updated conversion stats. The conversion rate has stayed similar to what was announced above, but quite a few more affiliates have made sales now.
  
  As you can see from the stats we don't have any affiliates sending us massive traffic (yet), and some of the hops to order stats are REALLY GOOD, but obviously this is balanced by people who have sent us 10-30 visits or so and not made a sale (yet )
  
  Updates
  
  Gravity: previously: starting gravity: 4.8, last week: 7.73, now: 15.58
  3 new spun articles added: "positive affirmations vs subliminal messages" "think and grow rich" and "the law of attraction" (LONG article). These spun articles are still getting used a lot, people are posting them to their own blogs, starting mini sites, and submitting them to article sites (after a little tweaking), and they are driving affiliate sales currently. We will continue to add to this growing collection.
  Audio Sampler Added: We have been meaning to add this for a while, now on every product page is a sampler that people can use to quickly play samples from our tracks so they know what our sounds are like / what to expect.
  
  This next week we will have another 3-4 new albums launching and plan to add some product image graphics to brigten our pages up soon too. Thanks again to all the affiliates who are working with us, as usual if you have any questions or need any help then either post, or PM me.
  
  Thanks,
  Dan
  
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  Dan Bainbridge 14 years ago
  
  It's been a couple of weeks since I updated here and we have made some pretty big changes and improvements, and overall the sales have grown and gravity (and so affiliates promoting us) has risen steadily too.
  
  Updates
  
  Gravity: Currently around 33 - for the last week or so it has been hovering between 29 and 35.
  
  Average Sales Value: This has stayed consistent at around the $30 mark as mentioned above, but eventually the sales stats on clickbank for the last 8 weeks have caught up and are now accurately showing what affiliates actually earn per sale: It is currently measuring $21.78.
  
  New Articles: As usual I have added more articles, I think there are approx 4-5 new ones since last update - on areas of memory, panic attacks, visualization, general self help, and subliminal messaging in general of course. (more to come on a weekly basis)
  
  Full Collection of Product Images! Thank you for everyone's feedback the other week on these, it really helped us to make some tweaks and finalize the design of our boxes. They are all live on the website now. We are hoping they will improve conversions a little too, but they only went live this morning so can't give stats on that yet.
  
  These are all available for affiliates to take and use - we have a system where you can select the product you want the box image for and generate it with your affiliate ID built in:
  
  Go to this page to generate an image:
  
  Click on "Generate A Link To Individual Product Pages" as shown in the image above, then enter your clickbank ID and the product you want to get an image / link for and your product box image and HTML code will be created:
  
  Full Product CSV / Spreadsheet: We have also just implemented a system which will generate a full spreadsheet with all of our product links in at once. As usual you enter your clickbank ID and it will generate an excel spreadsheet with the links, all with your affiliate ID inbuilt.
  
  You can see this CVS generating system on this page.
  
  We will be making these product box images available in a range of different sizes too - hopefully within the next week. Beyond this we want to get some full landing pages for affiliates / ppc use, and of course we are always open to suggestions and happy to help affiliates in any way we can.
  
  Dan
  
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  Dan Bainbridge 14 years ago
  
  I haven't updated this thread for a while and we have grown and made some more changes over the last month so here is a quick update.
  
  Conversion Rate: Our conversion rate varies from week to week from around 1.5% to 2.5%. It also varies from different traffic sources - quality sites / articles etc convert at 3%+, while poor quality text links on unrelated websites or free traffic exchanges convert less than 1%... some a lot less!
  
  This picture is taken from the last 60 days. It is sorted in order of number of sales so these are the affiliates who have made the most sales for us. Overall the conversion rate is 52 hops to order, so this is approx 1.98%.
  
  If it was sorted by number of hops sent you would see a few affiliates at the top of the list who have sent 2000-4000 hops and not made a sale and this is from poor quality traffic sources basically - but looking at the image you can see a lot of affiliates who have made multiple sales and have a hop to order ratio around 20 - 30, so with the right traffic we can convert really well. Anyway, here is the pic:
  
  Refund Rate: Only 2.4% !!!! You can see this on the image above - only 12 refunds out of 498 orders over the last 60 days = a 2.4% refund rate. In an environment where 10-20% refund rates are considered normal or even "good" in some niches we are really happy with this. We provide a lot of information on how our albums work and we answer all questions to keep this rate low. People can even get some free albums before they buy to see exactly what they would be getting.
  
  Gravity: Our gravity is currently hovering between 40-47. At time of writing it is 45.60. You can also see from the image above we have a lot more affiliates on board now and some are starting to make really steady sales - the ones who have the ability to consistently drive traffic to us basically.
  
  New Albums: This is something I keep forgetting to mention in these updates but we launch 3-5 new albums every 2 weeks. Over the last 2 months we have launched a LOT, including:
  
  An "Attract a Partner" range; Attract Men, Attract Women (top seller), Confidence with Men, Confidence with Women
  
  A "Pickup" range; Become An Alpha Male (top seller), Pickup Artist Mindset, Overcome Approach Anxiety, Seduction Skills
  
  A "Female Adult" range; Sexual Confidence, Female Orgasm Enhancement, Breast Enlargement, Breast Reduction
  
  A "Male Adult" range; Penis Enlargement, Premature Ejaculation Remedy, Impotence Remedy, Male Orgasm Enhancement
  
  Some general albums: Insomnia Treatment, Stop Panic Attacks, OCD Treatment
  
  Coming SOON: Some "Get your Ex Back" albums, more dating / relationships ones.. we actually have a list of 70+ we want to add, and we do take suggestions too.
  
  New Articles: I have been pretty busy and need to re-focus and get more of these done, but there are still a couple more since last time, and these articles are driving a LOT of sales: Affiliate Articles & Email Marketing
  
  New Landing Page: We have had a few requests for this so now we have a specific landing page which focuses completely on the free albums we offer - if you are wanting to give your list a free gift or are talking about our free albums then this page will work best: Try Subliminal Audio For Free! . You can generate an affiliate link to this page here: Affiliate Link Generator
  
  The Future: Definitely more articles to come, and also some more banners, but some really solid email marketing materials too - hopefully within the next week or so. We are also working on a BIG project - a "Launch" for SubliminlaMP3s towards the end of June, but I will announce this in a separate post soon.
  
  As usual feel free to PM me or contact me though the contact form on our site, I will help however I can, and I am very open to suggestions for improvements or new affiliate materials
  Dan
  
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Dan Bainbridge 14 years ago

We've had quite a few updates over the last couple of weeks, basically due to the success of our summer sale (view a complete "announcement to results" thread about it here) we wanted to provide some really solid email marketing materials.

The affiliates who promoted our sale via email marketing brought in 90%+ of sales, with fantastic conversion rates too, so now we have tweaked these emails so they can be used at any time, and have also added a lot of the best emails direct from our autoresponder sequence.

There is everything from "Free Gift" type emails, to informational emails, emails with reviews in them, and some very solid offer based emails with in-built discount coupon codes. Currently there are 11 proven, solid emails for you to swipe - they are ready for you to copy and paste with your clickbank ID already embedded:

Affiliate Articles & Email Marketing

p.s. it was largely these email marketing materials which boosted our gravity from 45 to 90+ in one week:

and led to conversion rates of 6% - here is a picture of our increasing conversion rate, during massive traffic in the week of the sale. The is due to urgency of the sale ending, but also us sending out emails in our autoresponder sequence, and our affiliates sending solid followup emails too:

We will be adding to these resources as we test new emails out - any that convert well we will add to the collection, so to hear about new additions, as well as other affiliate program improvements you can join our newsletter, or simply check back at this thread.

New Albums: We have also launched a few new albums - last week it was Hay Fever Relief, Stop Sweating, and Beach Body Confidence (both Male and Female editions). Upcoming over the next month is an entire subliminal language learning range (approx 30 albums, covering a wide variety of languages), and a martial arts collection - covering 10-15 popular martial arts.. then hopefully we will be making some "Get Your Ex Back" niche albums.

As usual, if you have any questions I am always happy to help - even to the point of considering creating specific niche focused albums if you have a list / website which we don't currently cover, or especially advising on email marketing strategy or even writing unique emails for you. Either reply to the thread, PM me, or contact me thought our regular contact form on our site.

Thanks,
Dan
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Dan Bainbridge 14 years ago
It's been a while since I updated here and we have added a lot of new albums (and new copy and paste affiliate materials) in the last 8 weeks so here is a quick update.

Conversion Stats:

Our conversion rate is as solid as ever. Here is a new image, the previous ones above are very old now and only show a few affiliates and small amounts of traffic. This is a really solid image, over a longer period, with lots of larger affiliates who have sent 1000s of visitors - so hopefully this image shows we convert consistently across multiple (types of) affiliates, over a long period.

Even with some awful stats from PPV traffic the overall hops to order is 52:1 - so if you have a solid source of real traffic you can convert very well indeed. This just shows how poor quality PPV traffic is - those people just arn't buyers, buying 10,000 hits for $14 just won't work, there is a reason it is so cheap. By PPV I mean paid to surf, guaranteed traffic programs, traffic exchange websites etc. Traffic quality sources such as email marketing, quality blogs (either through banners or articles), or article marketing converts very well.

You can also see the refund rate is only 1.64% - I left this on as last time I added it up incorrectly myself I'm very happy with this refund rate.

Gravity:

Our gravity peaked at 96 during our launch in June, and has since settled at around 55-65.

We are building towards another launch on 3rd of November so expect gravity to rise again, but more about this below.

New Albums:

Over the last 6 weeks we have launched over 50 new albums - in 2 large collections:
- Subliminal Language Learning: Nearly 30 albums covering different languages; designed to speed up your ability to learn them rather than teach you them magically - for example; learn spanish.
- Martial Arts Training: Over 20 albums covering different martial arts, designed to help you get more from your training and develop at a faster rate - for example; taekwondo training.
New Materials!

We have 3 new pre-spun articles for you to swipe in simple copy and paste format with titles of: Subliminal Language Learning, Sleep Learning, Attract Men and Attract Money (The Attract Money album is one of our best sellers).

We also have 2 new emails which again you can swipe quickly. These are emails we sent out to our list about the launch of the new album batches:

Offer Email 5 (Language Learning Albums): Gives an introduction to subliminal language learning, and a discount off all of our language learning albums. This email converted at 4.43% to our subscribers.

Offer Email 6 (Martial Arts Albums): A simple email explaining how our martial arts albums work and offering a discount. This email converted at 3.40% to our subscribers.

You can see all of these articles and emails here (all easy to copy and paste with your Clickbank ID in-built):

Affiliate Articles & Email Marketing

The Future:

More New Albums: Next week we are going to launch some new albums in the "Get Back With Your Ex" niche. They will be simple albums designed to instill the type of mindset which would belong to someone who was confident, proactive, positive, persistent, and fully believed they could get their ex back rather than someone who would get depressed, feel sorry for themselves and not take positive action.

We are really excited about this collection as not only have we wanted to do it for a while and been planning it carefully, but it is an existing niche on Clickbank with some very strong traffic, keywords, and monthly searches etc so it should go well as an upsell / add-on if you already have sites / lists / traffic in this area.

Another Launch! Here is a complete case study of our last "launch" event:
[URL="http://www.warriorforum.com/warrior-joint-ventures/217873-self-help-launch-23rd-june-triple-conversion.html#post2151409[/URL]

It wasn't really a launch as such, but we applied a lot of the launch formula to it. It was basically a 50% Off site wide Sale which we promoted heavily. It was a huge success for bboth us and our affiliates alike:
- It Increased our Clickbank Gravity from 45 to 96 (this has now settled around 60)
- Sales revenues in this 1 week were equivalent of 20x regular previous weeks.
- Sales have more than tripled in the period after this launch compared to previous figures.
- Conversion rate during this 1 week tripled to 6.09%
- Most of all it was really driven by affiliates, and lots of our affiliates made really very healthy commissions.
Here is a picture of our increasing conversion rate over this week:

So we are doing this again. I will make another thread with full details within the next couple of weeks, but the launch day for the next launch / sale is the 3rd November 2010.

We are super confident that we can repeat this formula, but more than that - we have plans to make it even bigger this time. So if you are new to us then now is the time to start setting up, so that by November you will be ready and getting consistent traffic to really take advantage of this.

As usual you can reply here, or PM me here, or contact me though our site. I am totally dedicated to helping affiliates, so anything you need, anything you don't understand, or any suggestions you have then please get in touch.

Thanks so much for all your support,
Dan
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Dan Bainbridge 13 years ago
Hi Everyone,

It is ages since I did an official update of this thread, within which time we had a massive launch which increased our gravity from 54 to 184 - you can see that full launch thread here:

http://www.warriorforum.com/warrior-...-articles.html

It is pretty much a case study from start to finish and explains exactly what we did (p.s. our next VERY SIMILAR event is set for the end of April and we think it will be even bigger / more successful).

Anyway, since that we have made some big changes to the site, not to mention adding more new albums, including a millionaire mindset album - which was massively popular. If you look at our gravity graph, the second spike on there was from announcing the launch of this album to just our list - so if you had promoted us before the launch then you you would of made big sales in the sale, and then another spike with this album launch:

New Promotional Videos

The main big change is that we have added 2 promotional videos onto our site - one on our main opt-in page where people signup to receive our 3 free albums and this increased opt-ins by 10%, and another on our homepage - it is still early days on this one, and average viewing time of the site seems to be up, but because of so much new traffic being on the site and Christmas sales it is hard to tell the exact impact just yet.

Both of these videos are available for affiliate use - you can download them yourself, or you can just copy and paste some code and we will host the video for you. Thats not all, we also have a further 6 videos which are video reviews of some of our albums. These are all recorded by different people, talking about different albums - these have been really working for affiliates and I have noticed a lot of traffic and a lot of sales coming from affiliates who are using these on their blogs.

Checkout our full affiliate materials here

YouTube - Free Subliminal Messages

Christmas Sales!

We have some big plans for these next 2 weeks, and expect our gravity to spike again as conversion increase, but also to generate some higher value purchases too. Here are our plans:

26th-27th December: Stop Procrastination Sale - A 48 hour, 30% off sale on our Stop Procrastination album. Swipe your email / article copy here:
HTML Code:

TITLES: Video: How Eugenia cured her procrastination! Watch this video about stopping procrastination Video - Stop Procrastination + 30% Discount Stop Procrastination With Subliminal Messages Hi {!firstname_fix} Do you struggle with procrastination? We all do a little bit if we are honest, but when you find yourself constantly procrastinating, or never really taking the action you should do, then this is when you let your procrastination tendencies sabotage your chances of success. However, this doesn't have to be a problem for you forever. Watch this video from Eugenia - she used subliminal audio to overcome her procrastination problems, and was so impressed she made a quick video about her experience: **** INSERT YOUR LINK HERE**** Generate your affiliate link from this page: http://www.subliminalmp3s.com/affiliate-program/link-generator Click on the link to "Generate A Link To Individual Product Pages". Select "Stop Procrastination" from within the "Increase Motivation" category. **** INSERT YOUR LINK HERE**** To your development, Your Name
29th-30th December: Subliminal Learning Sale - A 48 hour, 30% off sale on our Subliminal Learning album. Swipe your email / article copy here:
HTML Code:

SUBJECTS: Video: How Alison used subliminal learning Video: An experience with subliminal learning Video: Alison tries subliminal learning Subliminal Learning Video Video - Subliminal Learning + 30% Discount Hi {!firstname_fix} Have you ever heard of subliminal learning? If so it might be from a movie, or American TV show... and if so then you might be wondering if it really works like this - if it is effortless, if you can use subliminal learning to learn a foreign language overnight... well, let me tell you the truth... NO - it just doesn't work like that (sadly). It is more of a tool which can help you rather than do the learning for you... it will help you to focus, to remember, to concentrate, and help you to absorb information.. Here is a quick video from a girl called Alison who tried subliminal learning for herself talking about her experience: **** INSERT YOUR LINK HERE**** Generate your affiliate link from this page: http://www.subliminalmp3s.com/affiliate-program/link-generator Click on the link to "Generate A Link To Individual Product Pages". Select "Subliminal Learning" from within the "Learning & Education" category. **** INSERT YOUR LINK HERE**** To your development, Your Name
*Important* - the article / email copy swipe files above DON'T contain your affiliate link. You need to generate this from this page: Affiliate Link Generator

Click on the link to "Generate A Link To Individual Product Pages". The products to select are "Stop Procrastination" for the first mini sale, and "Subliminal Learning" for the second one. Please contact me directly if you have any questions.

Both of these mini 48 hour sales will be backed by coverage on our homepage and announcements in our customer newsletter, as well as a countdown timer and video testimonial on the product page. It will be a low value purchase, but a strong conversion rate.

1st-7th January: THE BIG Weight Loss Sale - 50% off ALL of our Weight Loss albums, with a trial price purchase option. There will be 2 weight loss packages to purchase - one with 3 core albums in for around $30, and another with all 9 weight loss albums for $70 - however, both of these will be trial price billings, so the initial purchase will only be $4.95, and after 10 days the remaining amount will be billed - bringing in HIGH VALUE SALES. Again this will be given coverage on our homepage, and in our newsletter as well as featuring a video testimonial and a countdown timer on the sales page.

Checkout our full affiliate materials here

Hope you all have a great Christmas and New Year!!!
Dan
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