Low Latency Communications is a VoIP provider in Birmingham, AL. They can provide business voice service all over the US, but this is a new brand being setup by a local veteran in the IT world.
So, Low Latency came to us with a brand new website, zero backlinks, and no Google My Business account. They were not even ranking in the top 100 for any keywords when we took the account on.
Step 1 - Keyword strategy. We setup the following long-tail phrases as the basis for our campaign.
Business Phone Service Birmingham Alabama
Business VoIP Technology Phone Provider in Birmingham AL
VoIP Business Phone System Provider in Birmingham AL
Hosted PBX and VoIP Solutions Provider to Businesses Birmingham AL
Hosted PBX Service Provider in Birmingham AL
VoIP Phone Service for Business Communications Birmingham AL
VoIP Phone System for Business Communications in Birmingham AL
Custom Voice Solution for Business in Birmingham AL
Business VoIP Service Provider Birmingham Alabama
Business VoIP Faxing Solution Birmingham Alabama
Business Voice System Solution in Birmingham AL
Business Voice Communication Solution in Birmingham AL
Telecommunication Solutions for Business in Birmingham AL
Business Voice Services Plans Birmingham Alabama
Step 2 - On-page strategy
We optimized the site around the keywords listed above. Here are the areas we focused on:
URL Optimization, Image Optimization, Developer/Speed Issues, Sitemap/Robots setup, Meta Title/Description, Internal Linking, Heading Tags, and Schema Markup.
Optimizing these areas around our targeted keywords resulted in a 38% visibility increase in the first month according to SEMrush:
Good results from an organic standpoint. But look at the keywords list. We're not on the map yet!
I'm definitely glad we were able to rank well in the organic SERP for our targeted phrases. And getting to #21 for "business phone birmingham" in 30-days was great news. However, we need to rank this site in the 3-pack for keywords like that if we want to generate leads.
I'll post an update in another week with some more recent results. We managed to get "business phone birmingham" on page #1, but we are still not showing up in the local pack yet.
I think we need to continue working on local citations and add in some photos to spruce up their GMB listing. But I'm open to suggestions! Anyone?