Oh boy, was I wrong; in fact, almost everyone I talked to IRL had no idea "digital marketing" was even a thing. This is what living in an Internet bubble does to you - you think "Omg! Everyone is already doing this...what am I going to do?!" when hardly anyone in real life concurs.
Anyway, I'm dead set on this now, and if you'd like to check out some of the content/resources I've been using, feel free to check in every few days.
I have NOT set up email marketing (yet), mainly because I don't want to come off as salesy. I'm not trying to sell you anything.
I just want to give you an idea of what you should do if you need to improve your SEO/PPC/whatever skills (and especially if you're starting out), but equally as importantly, I don't want to give up halfway. This is my main motivator.
Thanks, and good luck.
(Currently on Day 2 of Day 360)
Layman Marketing Blog: From Pro to Grandmaster