But, oftentimes, to hit the moon... you have to aim for the sun.
My best result would be 500 but if I am able to hit 125 to 250, I'll be happy.
Still, I'm using the 500+ number to motivate and push me.
I won't be revealing urls or niches/sub-niches or books - this post is intended to motivate myself and others looking to build similar systems.
This journey will track my implementation of the overall model below:
I target several closely-related Kindle niches with $0.99 to $2.99 books
Each book promotes my AUTHOR SITE via several links in each book
Readers are ENCOURAGED to visit my AUTHOR SITE because they'll get
- free cheat sheets for several of my books
- free resource sheets
- Advanced notifications of new updates to my Youtube channel
- free graphical diagrams that quickly explain key concepts
- notifications for my author site blog updates
- notifications of new book launches
- "Blast from the past" profiles of past books I've published on Kindle
- Special 'bundled book' deals
Every book I publish will promote the AUTHOR SITE as well as previous Kindle books I've published
1) Build a long-term relationship with my audience (and establish a solid author brand along the way)
2) Gather valuable DIRECT CONSUMER INTELLIGENCE from my audience so I end up PUBLISHING BOOKS based on their EXISTING DEMAND/NEEDS ... instead of what I THINK they want.
3) The bigger my mailing list becomes, the more eyeballs I can get to both my NEW BOOKS as well as my existing catalog
4) Monetization via a) Kindle book sales b) paid advertising by other Kindle authors c) affiliate income from promoted courses d) sell my own courses e) Youtube channel views f) sell off best performing books' rights to people looking for passive income
IMPLEMENTATION AND SCHEDULING
Here's what I'll be doing
Stage 0: Niche profit analysis
Focusing on the niches I'm already familiar with, I will determine how many mid-term books (books published 6 months or earlier) have a sales rank of 10,000 or better (the lower the number, the better). Generally speaking, a sales rank of 10,000 means that title sells roughly around $10,000 per year.
The more mid-term books in a niche are in my target sales range, the better the demand for that niche.
Stage 1: Niche Segmentation and looking for opportunities
Focusing on the niches I'm already familiar with, I will find SUB-NICHES - looking through the books in the niche - which areas do they OVERLAP in? Which areas do they neglect? Reading through these books' reviews, what SHORTCOMINGS do reviewers keep talking about?
Stage 2: Topic selection
After processing the research produced by Stage 1, I will come up with the topic of each book
Philosophy A: Inch wide but MILES DEEP
Philosophy B: How likely is this topic to DRIVE INTEREST to other related topics?
Philosophy C: Story-driven presentation: People aren't interested as much in being TOLD the ANSWER - they would like to FEEL they can CONNECT to the answer in an EMOTIONAL way.
Philosophy D: Actionable information - What info can I present that people can take action on NOW? Can this action be MEASURED? Can the results be COMPARED?
Stage 3: Outlining
Once I have identified my topics, I'll then outline each book
Steps / Tips / Process Breakdown
Figure out how to include CALLS TO ACTION placeholders in outline to promote AUTHOR PAGE or FREEBIE (specific to this book) on my AUTHOR PAGE
Stage 4: Production
Boosting my production speed/defeat procrastination through:
Boosting content depth through:
Go through 'end of production" quality assessment checklist
- at least 1 story in book?
- gets the reader EMOTIONALLY engaged?
- at least 3 calls to action for squeeze page?
Stage 5: Cover Production
Short cut: reverse engineer the "industry standard" in my sub-niches
Stage 6: Format and upload
Convert into .mobi
Reverse engineer 'winning' competitors' book descriptions (what themes do they have in common? How do their pitches flow? How do they position their value proposition?)
Reverse engineer categories
Use Google Keyword Planner tool for book keywords
Stage 7: Promotions
Author site blogging
Targeted blog comments
Now that I've laid out the 7 stages for each of the 500 books above, what follows is scheduling.
JULY 19 - 26 SCHEDULE
Niche profit analysis / Sub-niche research
Goal: Identify 6 to 30 niches/sub-niches or more
Best case scenario: 30
Worst case: 6
I'll post my results within the week.
Thanks for following my journey