jessegilbert 15 weeks ago
There's Hot Copy, There's Red-Hot Copy...
And Then There Is ThermoNuclear Copy
New Copywriting System Makes Use Of The Elite Research Techniques
Albert Einstein Used To Develop The 'Special Theory of Relativity'
- And Turns Your Sales Copy Into 'The Bomb'...
In 1905, as part of his Special Theory of Relativity, Einstein made the intriguing point that a large amount of energy could be released from a small amount of matter.
This was expressed by the equation E=mc2 (energy = mass times the speed of light squared).
The atomic bomb would clearly illustrate this principle.
Since then, the world has never been the same.
What is less known about Einstein's story is the efficient and hi-speed research methods he used to tear right through volumes of scientific books and gather all the information needed to arrive at this world changing formula.
With Einstein's 'Distraction Index' and a set of photographic reading techniques that NASA astronauts have used, I can tear right through mounds of research data and develop the killer headline hook to make your sales copy work like gangbusters.
If someone can write 'hot copy' or 'red hot copy' for you, that is great...
But keep in mind: ThermoNuclear copy uses the same elite research techniques that went into creating the theory behind the nuclear bomb...
Red hot copy maybe a few thousand degrees at most...
With ThermoNuclear copy the BrainstormPro fusion brainstorming component achieves a concept with chain reaction marketing potential and you then have a headline with the lift to deliver the bomb...
The copy temperature burst point could reach several million degrees F within one-millionth of a second following detonation and could potentially destroy your competition in a fireball of pure marketing carnage...
From: Jesse Gilbert,
Dear potential client,
I'm going to try to make this as simple as possible and explain to you the 3 main reasons you want to hire me as a copywriter right now:
ZipReading & Mental Photography - I Do Something Like Speed-Reading But Much Faster & Far More Advanced
A Sniper's Focus On Headline Writing - Fanatical Devotion To Headline Writing And Assistance From My Own Custom HeadlineGizmo
Uncommon Fusion Brainstorming Experience - Extensive Brainstorming With Veteran Branding Specialists (Combined 60 Years In The Trenches) That Worked With The Top Offline, Pre-Internet Inventions Marketing Company, 3M
I have studied the highest level 'Speed Reading' courses available.
Actually, what I do is not 'Speed Reading' at all...
It is something more advanced and makes use of some of the techniques Einstein used to develop genius.
Speed reading is not the best approach to acquiring massive amounts of data because with speed reading, the reader generally still 'sub-vocalizes'...
And no one can really read fast this way for any length of time.
I Use A Method Successfully Used By Thousands of People... Including a NASA Astronaut Who Is Just One of 9 Men To Have Ever Walked On the Moon!
One of the top 3 major keys to out-of-this-world-copywriting is being supremely well informed - AKA the research process...
With Mental Photography I can take mental snapshots of entire paragraphs and pages at 1 time and absorb even the most complex information at 10x or more the speed of most other copywriters.
I've honed in on this skill, even making my own improvements to some of the best reading techniques available.
It's like the old parable of the lumberjack who worked smarter.
One group of lumberjacks try to muscle through the work and spend the entire day chopping down trees...
While the seasoned vet, the smarter one sharpens his saw half the time and then just buzzes right through them, accomplishing more in less time and with less effort.
The copywriter who does the best research isn't necessarily the one that works the hardest or spends the most time reading...
It's the one who works the smartest.
I've even gone as far as to develop my own tools for intelligence gathering so that my copy is that much more relevant and persuasive.
How Important To The Success of Your Sales Letter Is It That Your Copywriter Have Highly Developed Reading Skills?
The answer is best illustrated by a study of billionaires.
Want to know one habit ultra-successful people have in common? They read. A lot.
Hard Statistics: The average top earning multi-billionaire CEO reads an average of at least 50 books per year related to self-development & their field.
These are the leaders, the game changers, the ones that end up shaking the ground, rebuilding industries, providing jobs, and inventing some of our most beloved everyday products.
While low income earners read just 1 or 2, maybe 3 books per year...often for entertainment.
*Bill Gates reads about 50 books per year.
*Mark Cuban reads more than 3 hours every day.
*Elon Musk is an avid reader and when asked how he learned to build rockets, he said "I read books." *Mark Zuckerberg resolved to read a book every 2 weeks throughout 2015.
*Oprah Winfrey selects 1 of her favorite books every month for her Book Club members to read and discuss.
*When Warren Buffett was once asked about the key to success, he pointed to a stack of nearby books and said, "Read 500 pages like this every day. That's how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it."
Successful people read.
Clearly, the key to much higher earning power is improved reading habits...
And I can tear right through a few dozen books on the topic of your product or service and get the intel needed to create a killer headline and great sales copy...
REASON #2 To Hire Me: I Focus On The Headline Like A Well Armed Copywriting Fanatic
90% Of The Success of Your Promotion Is The Title & Headline - And I've Developed My Own Headline Gizmo To Nail Headlines...
It goes without saying that in today's business environment competition for attention is higher than ever.
The master key to grabbing attention is the title (or brand name) & the first few words of your advertising pieces.
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - Ogilvy
"It follows that unless your headline sells your product, you have wasted 90 percent of your money." - Ogilvy
David Ogilvy is the Father of Advertising, and has probably contributed more to the study of headlines and other forms of copy than all of the modern copywriters put together.
Headline Writing Tips from Ogilvy:
*Never use tricky or irrelevant headlines... People read too fast to figure out what you are trying to say.
*Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
*Never stop testing, and your advertising will never stop improving.
*Don't bunt. Aim out of the ball park. Aim for the company of immortals.
*Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant (I use Mental Photography to read the most information on the topic and am supremely well informed).
I actually developed my own Headline writing machine called HeadlineGizmo.
I develop my own gadgets, I can sharpen my own sword and build my own guns for the battles of marketing.
It is loaded with 100's of the best headlines of all time and I can use it to generate ideas.
It doesn't always produce a winning headline and I don't rely on it for the creative process like a crutch...
The point is when your ad dollars are on the line in the battle for business you are hiring someone who will go as far as to develop custom weaponry to focus on the 90% factor determining the success of your sales piece (the headline).
You can see the free edition here http://www.HeadlineGizmo.com - The edition I use is stocked with thousands of swipe files and I can generate custom headlines and sift through them in minutes.
I don't rely on this tool, rather it is an added benefit which helps increase my chances of sticking a legendary headline that sends your sales to the stratosphere.
I will generate probably somewhere between 50 and 200 headlines and sift them down to the best to work with.
This also helps me draft compelling email subject lines at a whim.
(Before other copywriters rant and cry that this doesn't work, the point is that it is attention to detail and a thorough familiarity with successful headlines that are an advantage in the war for attention).
Through my use of this tool and familiarity with thousands of successful headlines, I have a clear edge in helping you develop attention grabbing clickbait ranging from email subject lines to social media posts.
The Only Person I Know Of To Get Reviewed As A Study In Genius On Gary Halbert's Newsletter...
Proof & Credibility From Direct Marketing Legend:
"OK, after I read the sales letter (it's excellent) I was so hot to get the book, I ordered it right away. It was cheap, only $27.00 and it told me just about everything I wanted to know. The sales letter is ingenious. It has several flaws, but I'm not going to discuss them, at least now. I don't want to get you side-tracked from the overall brilliance and newness of its compelling sales message.
I am reproducing the sales letter here and it should definitely be a part of your permanent swipe file. I also highly recommend you buy the book. Information wise, it's the best value I've come across in years."
-From Gary Halbert's Website about my copywriting and ebook ghostwriting.
I don't like to name drop, and a copywriter is only as good as their last sales piece...but I am the only person I know of to have a whole issue of Gary Halbert's newsletter devoted to one of my sales letters as a study in 'Genius'.
And that was the first sales letter I ever wrote as a freelancer.
The book was on YouTube marketing - It was the first of it's kind, and I understand the importance of making your sales letter and marketing pieces relevant to emerging trends.
To see proof that Gary Halbert (probably one of the top 3 to 5 most famous copywriters ever, at least of the 21st century) reviewed my copy, click here to see the PDF.
Halbert is a bonafide legend in direct response mail marketing - And even the famed Ogilvy admits: "In truth...Only the direct response people know what the hell they are doing."~ David Ogilvy
When you hire me to write copy, you get the potential for the production of a letter that is massively scalable, like the Halbert Coat of Arms letter that famously could mail to the phonebook. That is what I aim for, and if your product has that type of reach, ThermoNuclear Copy is what you want.
WARNING: Some Copywriters Think Machines Cannot Help Them & They Are in For A Rude Awakening As Artificial Intelligence Advances...
Even monkeys have been shown to make use of tools for advantages...
So I'm not sure why some copywriters could not see the benefit in the warp speed ThesaurusGizmo I developed.
If you think I'm exaggerating, I understand...
But please, keep reading I will relate to you a nearly unbelievable story that shows how behind the times some of the other copywriters are.
( -I don't like to alienate my contemporaries where possible and I generally seek to advance the field of copywriting, but get real. A career wordsmith who mocks a thesaurus as a worthless tool for the trade is clearly incompetent).
ThermoNuclear Branding: Custom Tools For Fusion Wordsmithing To Help You Develop Outstanding Brand Concepts...
I'm so dedicated to the craft of wordsmithing that I developed a custom writing tool called ThesaurusGizmo that is a thesaurus that is probably 500x faster than anything out there.
ThesaurusGizmo can generate thousands of synonyms for 10 words at a time in just a few seconds.
Then it has sorting and collecting tools meaning I can sort the synonyms by length in a split second.
What I did is had someone create a program that taps the built in thesaurus from Microsoft Word and adds rocket fuel to it.
I believe I actually found a 1 billion dollar efficiency enhancer because there are millions of copies of MS Word on computers around the world, but marketers only get about 5% of the potential usage out of the thesaurus.
I legally hacked this database of words to create a killer wordsmithing tool called ThesaurusGizmo.
This means, if I ever have to brainstorm a catchy name for a product or find the perfect word, I have master level wordsmithing tools.
If you think that is inconsequential, I urge you to read a book called 'How To Build A Billion Dollar App by George Berkowski.
This is a bonafide mobile app billionaire and he relates that 50% of the challenge was coming up with brand (i.e. solving the 'brand identity crisis').
His app was called 'Hailo' and it was a taxi hailing app the performed wonderfully in the UK.
He says that top quality branding firms, the type that can come up with names like 'Hailo' may cost $25,000 and might not even put a dent in the creative process (it is hit or miss).
Then you might spend $100,000 or more on a great domain name because they are really hard to find these days.
Would you not consider it completely and totally obvious that a rocket speed thesaurus with the most advanced sorting features is definitely a worthwhile purchase for any copywriter and branding specialist?
Even if it only produced 1 letter of the final brand name, it would pay for itself many times over if it was affordable and truly performed at rocket speed and had sorting features (which it does - And if you contact me you can try it for yourself!).
OF COURSE A BETTER BRAND NAME IS WORTH A FORTUNE!
And any tool that can help you at that crucial phase is a must have.
A Nearly Unbelievable Story About Clueless Copywriters...
When I first created this tool and used an early prototype to help write the sales letter that landed me on Halbert's newsletter, I told a few copywriters about this because I thought I might sell a few copies to supplement my freelancing income.
Believe it or not, the idea was over their head (even a few fairly well known copywriters)...
I got incredulous questions and derision like:
"How could a thesaurus that is 500x faster than anything out there help me in my career as a copywriter?"
I couldn't believe the hostility from this idea...
"What a scam!"
"Hahaha...Look, it's Jesse, trying to convince us that a mach-15 ThesaurusGizmo has value for a professional copywriter".
A copywriter is essentially a career wordsmith - their entire living is made from finding the right words!...
And yet they couldn't figure out how they might benefit from a clearly superior thesaurus utility that is over 100x as fast as thesaurus.com, requires no internet connection, and doesn't slow down your computer at all...
ThesaurusGizmo performs about as fast as notepad using practically zero system resources because the entire synonym libraries are already installed on the PC.
The naysayers tried to claim I was marketing this as a magic bullet which will make the art of copywriting easy.
Not so. ThesaurusGizmo is definitely not the be all, end all of copywriting - Research is the key along with headline writing and having a great topic to write about and a relevant product to sell...
But really... ThesaurusGizmo is an awesome weapon for writers of all types and I will prove it to you in a minute...
It might not be the heavy gun you go into battle with - but more like a copywriting ninja tool you could quickly deploy when needed to do the job and win.
Considering the cost of hi-level branding expertise, you would have to be an idiot to write this off as not relevant or useful. If someone doesn't want it, fine...But to say that it is not a viable tool for the craft of writing is just ignorance pure and simple.
Judge for yourself:
You can try it out for yourself right now (but it does currently require Windows / MS Word & if you are scared that I put a virus on it, you will have to run it through VirusTotal.com:
The few copywriters who really know what they are doing loved this tool.
(And if you agree with me and I am booked for copywriting, I will be glad to refer you to them if you are seeking sane and competent wordsmithing professionals who can make use of hi-caliber copywriting weaponry.)
I Used A Prototype Version of ThesaurusGizmo To Help Write The Sales Letter That Got Written Up By Halbert As A Study In Copywriting Genius...
And since that time I've used it to help me create some revolutionary branding concepts.
One of the reasons I generally don't like to talk to much about the Halbert letter is because almost everyone in copywriting says he was one of the greatest of all time...
Landing on that newsletter as a study in genius is not the typical laurels of a career but something probably worth mentioning to anyone who knows anything about copywriting and to prospective clients...
Some other copywriters try to downplay it, like it was no big deal to land on the top studied set of copywriting newsletters on the internet with my first sales letter.
In case you are not familiar, Halbert wrote a sales letter that mailed to the entire phonebook - over 600,000,000 times! That is true direct mail genius, basically printing money -And then the company was eventually bought by Ancestry.com for something like 70 million. That's a lot of money.
Anyway, some copywriters I've encountered think it was just a fluke that I made one good sales letter and try to write off ThermoNuclear Copy as a passing fad...
When the reality is that since the time I wrote the letter talked about above as genius, I've 10x'd my game and become a branding expert too!
Reason #3 To Hire Me: Exceptional Branding Expertise Actual Fusion Brainstorming With Old-School 3M Inventions Marketers...
I worked extensively in brand brainstorming with 2 guys who had a combined 60 years experience at 3M corporation- a global powerhouse for inventions marketing.
In case you are not familiar, that is the company that brought us products like Scotch Tape & Post-It notes - Probably the most successful inventions marketing company in the states that pre-dates the internet.
The people I worked with were experts at taking complex scientific inventions and concepts and breaking them down into products that even 3rd graders can understand and use.
In terms of KISS (Keep It Simple Stupid) - I have a degree from the school of reality.
I know first hand the 'fusion brainstorming process' the goes into real marketing innovation.
Fusion Brainstorming is brutal - like finding a way to bend iron with your mind...
I accomplished a fusion brainstorm once or twice, so I have a feel for the real level of challenge to develop radical out of the box solutions.
I listen to Bloomberg Surveillance frequently and this is essentially what all these people are seeking because I brainstormed with a diverse group of people so there was no group-think bubble going on.
True out of the box solutions do not come easily.
Question: Does ThermoNuclear Copy and your set of custom tools and techniques really work Have you tried it yourself?
The answer: See this example and judge for yourself.
This system helped me personally nail the brand name Wowls and register the top domain for it, Wowls.com for a great price.
This is a Valentines card we recently produced on the theme:
Wowls is getting great feedback so far and it isn't even at 1/100th of its potential.
It has the WOW factor built right in.
I got some of that idea from a book written by a bonafide mobile app billionaire that I used the Mental Photography research techniques on.
And part of finding a domain like that is due to my brainstorming experiences and careful attention to wordsmithing - I explore the entire lexicon of language with tools like ThesaurusGizmo.
I probably would not have found that domain if I wasn't using this system because naturally I'm a very slow reader.
I've already been told that Wowls! is comparable to or better than multi-billion dollar brand concepts like Hello Kitty or PokÃ©mon.
Top people in the field of artificial intelligence & robotics (predicted to be a multi-trillion dollar field in under a decade) are now reaching out and connecting to me on sites like LinkedIn.
If you read books like "How To Build A Billion Dollar App" (George Berkowski), you will learn that there is no superficial route to developing a killer brand concept and product/service.
According to this book (written by a real mobile app billionaire), real branding experts charge $25,000 and that may not even put a dent in the creative branding process.
Then you could spend $100,000 or more on a great domain name.
Just for brand development alone this system maybe have been a multi-billion dollar boon.
If you hire me today before I'm booked you can get some of the high level boutique style branding expertise at an affordable price.
Really the best way to start your marketing is with a better brand concept! After that everything else is easier and more fun.
Is it fair to say then that it definitely works?
ThermoNuclear copy isn't simply for copywriting - I can use my system and tools to help you nail great branding too!
I'm actually developing my own tools for better copywriting a lot like this:
That is a ScanPen and allows me to grab the most important bits of data from volumes of books during the research project.
(Except the custom tool I'm working on will work even better for collecting marketing intelligence).
With today's hi-tech market and the competition for attention being the main factor, ThermoNuclear copy is a far more valuable solution than pretty much anything out there, at any price. (And certainly dollar for dollar).
Text Message Marketing
Social Media Ideas
So now you have an idea of what ThermoNuclear Copy is. I currently have a few spots open.
Is your competition about to have a Thermonuclear Marketing Breakout?
Beat them to the punch: Go with Thermonuclear Copy today.
This fee is for the first 60 days. I will work until I find a good solution for you but after 60 days I will charge a monthly retainer fee.
If you have any questions about what I offer or about your specific marketing needs, do not hesitate to PM me and we can talk on the phone.
I can also equip your team with the ThermonuclearCopy Tactical Marketing system.
Getting your team all using these tools is a potentially lethal advantage because when you combine the tools with the BrainstormPro fusion team brainstorming system, you are much more likely to get the revolutionary out of the box solution you are looking for.