Can You Write? Then Write Your Own Paycheck. (Copywriter Training)
Paul Hancox 3 years ago

Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

Learn to write killer sales letters with this personal coaching and training program, from a copywriter with over 20 years experience.

If you can write reasonably well, you could soon be writing your own paycheck as a copywriter.

Copywriting is "persuasion in print." It's the ability of using written words to persuade people to take action.

When you can write copy, you can create killer sales and marketing campaigns, and make yourself a nice chunk of money. Maybe you'll even become the next John Carlton, with people studying your copy to see how it's done.

If you're a marketer, you could save a fortune, compared with hiring copywriters every time you wanted to run a promotion.

But Beware Of The "Dangerous Trap" Ahead.

However, you could fall into a dangerous trap, if you want to learn to write copy.

With so many copywriting books out there, it's easy to get a superficial knowledge of copywriting, and reading one can easily fool you into thinking you can just jump right in and create great copy.

We say "practice makes perfect" and not "books makes perfect" for a reason.

For example, how many world-class pianists do you know, who hit the big time after reading "30 Days To Become The Next Great Piano Player"?

Fortunately, becoming a good copywriter is much easier and quicker, and there are genuine ways you can shorten the learning curve.

You need FIVE key things:

(1) Practice, in an environment where you can learn without feeling pressured to perform, until you're ready.

(2) Feedback, so you know where your copy is strong, and where it's weak. Weak points can kill sales.

(3) Consistent advice. When you're still learning, the last thing you need is dozens of conflicting opinions. It will leave you like a deer in the headlights, not knowing what to do next.

(4) To see "raw" copy being written. Most copywriting books just show you the final, polished version, but they don't show you the messy process of getting to the end result.

(5) Motivation. It's easy to throw in the towel at times. You need something or someone who can help you to keep going.

How To Become A Great Copywriter In Months, Not Years.

This is where I come in.

My name is Paul Hancox, and I've been writing sales copy for about 20 years now.

Behind the scenes, I've written for people you've probably never heard of, along with celebrity names such as Chicken Soup For The Soul co-creator Jack Canfield, real estate guru Robert G Allen, and veteran speaker and marketing expert Brian Tracy.

Since 2010, I've also been coaching new copywriters. At first, it was mainly to keep my own copywriting skills sharp... but I soon found that I really enjoyed training others.

Most copywriters will tell you it takes YEARS to achieve mastery, but my goal has been to cut that learning curve down to just months.

I wanted to make the process of "getting good" as fast and effective as possible, making sure you have the feedback, training and motivation you need.

That's why I want to introduce you to the Ultimate Copywriting membership program. It's the fastest and most effective way of MASTERING the highly valuable skill of copywriting.

Here's A Quick Overview Of How It Works.

- It's a monthly program, lasting for 12 months.

- Each month you'll have access to 2-3 new Training Modules in written PDF format. I've chosen this pace, because it's the speed that produces the best results for new students. These modules are the heart of the training program.

- Most modules contains what I call a "Mission"... a fun assignment, designed to allow you to practice what you've learned. Send back the Mission to me, and I'll give you personal feedback. This is a critical aspect of learning to become a good copywriter fast!

- Many of the earlier Missions are designed so you can put together your first practice sales letter. But don't worry, I'll be there for you every step of the way.

- Each month you'll have access to 2-3 new "Copywriting Breakdown" videos, where I analyze some of the best copy around, including a mix of classic and modern sales letters.

- Starting from Month 4, you'll have access to new "Watch Me Write!" videos, where you get to see me write entire sales letters - including drafts - from scratch!

- Your membership includes 4 "Deep Critiques." (This service is available from Month 4.) One "Deep Critique" includes feedback and analysis on up to 5 drafts of a sales letter you're writing. I recommend you use these critiques to write and get feedback on practice sales letters, before you go "live" with clients.

Here's What Makes This Program Completely Unique.

You won't get this kind of copywriter training anywhere else, and here's 5 big reasons why:

(1) It's based on my unique "Agreement Point System" which I developed personally, after studying the latest scientific findings on what moves people to buy.

Research over the last 5-10 years shows that the order in which you present information to people, and the context, makes a BIG difference to how they respond. All of the "classic" copywriting books were written well before this research was discovered, so they don't take advantage of the new knowledge. My "Agreement Point System" for copywriters does. It's based on what works now, not what worked in the 1970's!

(2) I have a unique approach to training, which I call "Layered Learning."

It's the result of my 7+ years as a copywriting coach. I teach important lessons in multiple ways and in different "layers," to give you a deeper understanding of important concepts.

(3) You get to see the raw, messy underbelly of the copywriting process.

Most books only show you the end results... the sparkling diamond of winning copy that's been shaped from the rough coal. But that's only giving you half the story! Truth is, writing copy is a messy business. Even the top copywriters write multiple drafts. You need to see the drafting process, because that can teach you a lot.

(4) You get consistent expert feedback, and motivation.

My feedback is based not only on 20+ years of copywriting and 7+ years of coaching experience, but also on working with you on the copy right from the start - so we both have a good understanding of the product, the target audience, their hopes and fears and so on.

(5) I'll help you get clients.

Once you have the copywriting skills and practice, the next step is to get clients and start writing for money. I'll show you what to do, and what to say, to land clients and negotiate with them... and I'll spill the beans on the secrets of the highest paid copywriters.

Here's A Sneak Peek At What You'll Learn
Just In The First Few Months...

- In Module 1, I'll introduce you to perhaps the most powerful copywriting and selling skill, that nobody talks about in those "classic" books. Master this ONE SKILL, and you're already part of the way toward becoming a great copywriter.

- In Module 2, I'll reveal the hidden structure behind most good sales letters. I call it the Ultimate 12 Step Structure, and I'll show you how and why it works.

- In Module 3, I'll explain the four "levels" of why people buy. Features and benefits really just scratch the surface. You need to know these deeper levels, in order to write copy that has a big impact on readers.

- Discover my unique "Agreement Point System" in Module 4, to build agreement with the reader, so they're ready to say "Yes!" by the end. It's not about silly gimmicks. It's much, much deeper... and based on scientific insights into how people act.

- In Module 5, I'll show you how to find the core idea that will hook readers into your copy, and keep them hooked. It's much bigger and more important than the traditional "hook" taught in most copywriting books.

- In Module 6, I'll show you the kinds of questions you can ask clients, so you can write a great sales letter. Get this right, and clients will do at least half the work for you!

... and that's just in the first 2 months.

Let's Talk About Price.

How much would it be worth to you, to become a great copywriter... writing powerful copy that makes you and your clients money?

Even a brand new copywriter can charge hundreds of dollars for a single sales letter, and top copywriters charge $5,000 or more... and even get paid royalties on the sales!

When you think about it, people spend $30,000 or more on so-called "higher" education, usually with no guarantee of a job at the end of it.

By contrast, you can learn copywriting in the comfort of your own home, at a fraction of the cost... and you could be making money as a copywriter just months from now.

Coaching is very labor intensive. I guess that's why universities charge so much, and why some copywriters charge their outrageous mentoring fees.

But because I've streamlined the whole training and feedback process, I'm able to price this Ultimate Copywriting membership program at a point where it's affordable, and a worthwhile investment.

The regular price is $1,188 for the full 12 months of access, which is really nothing compared to what you could be making shortly as a copywriter.

As a "Warrior Forum" member, you can have access to 12 months of membership for just one low payment of $597. That's a saving of 50% compared to the regular cost.

You should know, I plan to add many more tools to this membership program over time, so I don't intend to keep the price this low for long.

What's more...

Try It Out Completely Risk-Free.

I know you're going to love this Ultimate Copywriting program, and I'm eager to start your training as soon as possible. After all, the sooner you start, the sooner you could be making money. That's why I'm willing to offer you the following rock-solid guarantee:

Come and join us today. Read through the training modules. Watch the videos. Take advantage of the missions, and my feedback. If you don't think this membership program is for you, let me know by email or through the Helpdesk within the first 60 days, and I'll happily give you 100% of your money back.

That means you get to try it out completely risk-free for the first 60 days!

Please note: The only thing you can't do is use the Deep Critique service in this period, because it takes up a lot of my time to read through and critique drafts... so it's only fair that I know you're not signing up just to take advantage of these free critiques.

Now Is The Perfect Time To Take The Next Step.

You've read this far, which means you're interested in becoming a copywriter, and you appreciate that copywriting can be a great way of making money.

You also recognize that books aren't going to give you the feedback and motivation you need, to master the skill of writing copy. My Ultimate Copywriting membership program is uniquely positioned to give you a massive advantage, compared with trying to become a copywriter by yourself, with a book.

It took me 20 years to discover all the insights I'm about to share with you. Leverage my knowledge and experience, by taking advantage of this program... giving you all the shortcuts to break into the world of copywriting in just a matter of months.

Of course, you can't become a great copywriter overnight. It takes some time and practice... but you can speed up the process with my help, feedback and encouragement. In other words, the sooner you get started, the sooner you can be making money from your investment.

To qualify for this coaching, you only need to be able to write reasonably well in English, and have a determination to succeed.

Use this payment link to get started, or contact me by Private Message or using my email address mycopycoach AT (replacing AT with @).

Please Note: I use PayPal to process the payment, but you don't need an account. You can also pay by debit or credit card, using the above link.

Let's continue this journey together!


- You need to be able to write reasonably well in English, as this isn't a "learn to write" program.
- I don't make any income guarantees or promises, because what you make as a copywriter or using your copywriting skills is entirely up to you.
- If the program isn't for you, you are entitled to a refund within 60 days of purchase. After that, all sales are final.
- The "Deep Critique" service is available from Month 4. You are entitled to 4 of these. Each "Deep Critique" includes a critique of up to 5 drafts of a copywriting piece such as a sales letter.
  • Profile picture of the author Mohammeda
    I'm going through this course, and it's delivering so many insights. In fact, I feel I need to read the lessons several times for the message to sink into my mind.

    It's also a very complete course, and I don't feel I need to go anywhere else to learn to copywrite.
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  • Profile picture of the author SuperKids
    Curious, do you offer other courses. I have been copywriting for years. But like to learn more from the best. This is a beginner course, spread over a year. I would be interested in advanced for 2 months as an example.
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    • Profile picture of the author Capitol Pioneer
      There is information in here that I've yet to see ANYWHERE.
      The break down videos are pure gold, and his "agreement point" system is fantastic. Just my .02 cents.
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  • Profile picture of the author Capitol Pioneer
    Paul, the sales letter states that I would "have access to 12 months of membership."
    Would I have to renew for the same price annually after the first 12 month cycle?
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    • Profile picture of the author Paul Hancox
      Thanks for your question. I probably should have worded that better. The program lasts for a total of 12 months, so you wouldn't have to renew afterwards.
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  • Profile picture of the author brighteyes
    This sounds great. When does the course start? When will we be able to start earning money?
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    • Profile picture of the author Paul Hancox
      Thanks for commenting. It starts whenever you're ready. As for when you'd be able to start earning money, I think a realistic timeframe is something like 6-12 months. In the first 6 months, you'll be learning and practicing the core copywriting skills.
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  • Profile picture of the author Paul Hancox
    This is reserved for Frequently Asked Questions.
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