speedylikesKJ 3 weeks ago
Free: Exclusive Guide to Native Advertising
Access this exclusive PDF guide on boosting your conversions on native advertising!
What is native advertising?
If you haven’t stumbled upon the term “Native Advertising” yet, you must be a complete novice in affiliate marketing or you’ve just returned from a vacation on the Moon. Indeed, Native Advertising (abbreviated as NA) has been discussed everywhere over the last few years, but, still, the practice of “going native” might seem confusing for a great deal of affiliates.
So why do native ads seem so tricky?
A native ad is an ad that doesn’t look like an ad.
This formula sounds like a tongue twister, but, somehow, it can turn your ad into a magnet for users. Simply because native ads are less annoying than hard-selling banners. They don’t pop out like a jack-in-the-box and they don’t scream like lunatics.
“And that’s all?”
The blending capacity is only a half of the equation.
Another hugely important reason why native ads irritate users less, is clever targeting. Networks that create and run native ads use technologies that personalize every ad impression. They recommend products or content relevant to the website’s context and the users’ browsing experience.
That’s why NV massively depends on smart targeting and traffic tracking. Native advertising and users’ data tracking are actually two sides of the same coin. A coin that has already earned the industry millions of dollars.
“Why are affiliates going crazy over native ads?”
Actually, NA is the reason why affiliates are optimistic about the future of Internet advertising. It is on the rise now because NA is the solution to “banner blindness” – a phenomenon that nearly spoiled the party for web advertisers . Since website visitors got immune to buy-now ads, the native format became a lifesaver for the entire industry.
Native advertising is a healthy step more and more affiliates are taking to adapt to the constantly changing Internet landscape. To keep on earning profits, you need to meet the tastes of your audience. Users come to websites for content, not for ads. They can smell when someone is forcing them to buy. They adapt. You need to adapt too.
“Alright, I want to earn with native ads. What should I do?”
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