Any tricks or secrets I need to know?
Yes, you need to sign up for Amazon SES, which takes a few minutes and is free.
After that, you can send the login details to us and we'll set up everything needed.
Please know that if you have good list all will be well and your emails will be delivered to inbox.
But, if you spam outright, Amazon may disable your account.
This is better and easier than using Sendy.co which requires hosting and all the related complexities. We handle all that for you.