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Unread 2nd Apr 2013, 09:46 PM   #1
by Jon Olivier
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[Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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How I Went From 1 Week's Food & Rent To Owning A 6 Figure Offline Consulting Business Within 90 Days...while everyone thought I was crazy AND doing the opposite of what most offline gurus teach!



***Offer Closed: I'm tweaking content based on buyer feedback, version 2 will be out soon***

Hi,

In my first WSO I'm going to allow you to take full unfair advantage of me with a great offer on my latest training product...I made a huge mistake 6 weeks ago (I'll explain in a minute) and you'll get to benefit...


...but first a little background...


In November of 2012 I was a broke, desperate and frustrated offline wannabe burned out from using all the latest and greatest push button tools and tactics.


I'd had some success in my 10 years of affiliate & Internet marketing but I was driven to crack this offline thing!


With 1 weeks food and rent money...in cash...on the kitchen table in a pathetic looking pile (crumpled bills & stacks of coins) - with a wife and two kids to support making things even more stressful - I decided to give this offline consulting thing just 1 more push!


Within 90 days I had a six figure local consulting business...that's at least $8,333.33 average monthly profit...not bad.


The interesting part was 90% of this money wasn't from selling SEO, mobile, websites and the usual commodity services even though I did sell a few of these things with zero customer resistance....the real money was from selling advice...marketing advice & very simple strategic marketing plans.


I didn't even have a website (still have not finished that project). I had no business cards, flyers or marketing material of any kind. So if you have these things you're further ahead than I was.


The secret is there are some excellent evergreen marketing strategies that work in virtually any business or industry...foundation business concepts that so few small business owners know about or use...and even fewer offline consultants have any idea they even exist.


I was able to leverage this gap in knowledge, that exists in both the minds of my business prospects and my competition, to demonstrate marketing expertise to potential clients and get paid for advice...coaching.


As a little cherry on the top...if they needed any other offline services...like a Wordpress site..they trust me and surprisingly are happy to pay premium prices...


...for example...

I have a new client I scored at a BBQ on Easter weekend who is looking forward to paying me $30,000 for an eCommerce website...yes...they are excited and can't wait. That website will be Wordpress, using free shopping cart software and will cost me about $1,500 to build...including new logo's etc...and I'll outsource the lot!

If I'd attempted to sell him even a $1,000 website last week he'd probably have slammed the door in my face but after positioning myself as a marketing expert...that conversation is very different...he's the one who asked me if I could arrange a website and his opening offer was $30K....I'd have done it for much less... I think $30K for a website is extreme...borderline unethical...it's what the big local design company quoted him...so I'll find a way to sleep at night.



Instead of haggling over the price I was instead forced to keep a straight face as I told him that "I'm very busy but just for you I think I could take on that project..even at that price which is a pretty good deal."


OK..just to be transparent that contract isn't signed yet (he's on holiday somewhere in the Pacific Ocean this week) but to even seriously have that conversation is out of the league of most offline consultants.


If you're struggling like I was to really make it selling the typical offline services then moving to an advice based business model might be the breakthrough solution you need.


Even if you still really love selling web solutions, mobile, SEO etc then knowing about these strategies and using a consultative sales approach will put you in the position of expert consultant.


Mike Lidgett - "I no longer sell anything...I advise."


Matt M (excuse the "M" I still need to ask if I can share his full name) - used some of the questions and concepts I teach to sidestep the typical selling process landing a $3,000 check for his offline services. How? He asked some smart opening questions, let the business owner do almost all the talking - they love to talk about their business and will hand you everything you need to close deals on a silver platter if you shut up and listen.

Matt looked like an expert and in the end they were asking him what they should be doing...instead of him begging for a sale!


Is $3,000 life changing? Maybe, maybe not, fact is that getting $3,000, $5,000, $10,000 checks is a lot easier if you can sell them first on you being a marketing expert...then offer them a service or product.


The fastest way to establish yourself as an expert is to consult...ask questions...talk strategies.


Being a marketing expert is pretty simple...a handful of concepts, a few smart questions and a plan.


Introducing the Strategic Local Consultant System - Warrior Edition
  • All the core concepts, strategies and questions I used to build my 6 figure consulting business within 90 days.
  • A mini-brain-dump of the best stuff I've learned from master marketers like Dan Kennedy, Jay Abraham, Rich Schefren.
  • Worksheets to help drive the concepts home.
  • My client questionnaires and growing real life sample content...email swipes, ad copy etc.

9 info-packed video training modules...instant access (no drip fed content).

Module 1 – Your Business
  • How to set up your business with a solid foundation & plan properly.
  • Define your role as a Strategic Local Marketing Consultant.
  • How to get clear on what you really sell!


Module 2 – How To Grow Any Business
  • The 22 profit driving marketing strategies I use in my business.
  • The top level questions, what to ask and why.


Module 3 – Your Product
  • The core 90 day marketing plan I use to kickstart business growth for my clients.
  • How to develop a 1 year marketing plan using the core strategies.

Module 4 – Refining Your Product
  • How to create your own unique, branded solution.
  • How I figured out what to charge for my service - I need only 4 clients to make 6 figures with my model...and in 2013 I'm aiming to have 30 clients

Module 5 – Positioning Yourself
  • How to establish your new brand...YOU!
  • How to become an expert in the eyes of your prospects and clients.
  • How to sidestep that whole credibility / track record thing.


Module 6 – Promoting Your Business
  • How I got more leads than I could handle..quick and easy with no stupid gimmicks.


Module 7 – Selling Mindset
  • How to sell without all those BS tactics.
  • Learn how to never sell..instead consult, advise and recommend.


Module 8 – Selling Nuts & Bolts
  • Client Control - What to do, what to say and how to be that professional consultant.


Module 9 – Delivery
  • My customer service tips.
  • How to best help your client help themselves!


Here's a video walk through:


This product will sell for it's real value (at least $997) and it has already sold for $247 outside the Warrior Forum.


But you can grab all this now for an insanely low price:




Fair warning..this is a dimesale the price IS going up!

Warrior efhale - You have put together some of the things I needed to finalize my marketing business. I needed to see a framework that worked and you have done a great job of providing examples that can easily be adjusted to any business. Thanks man! Really glad I bought this! It's not just another shiny object but is a real actionable product.
And yes you are covered by a 60 day guarantee, hate it...then refund it...all I ask is that you actually do take the time to go through the video training and the worksheets...and if you still don't think it was worth the price of admission then let you get every penny back.


So why is a big money earning consultant flogging off his thousand dollar course for so little?


Here's the deal and my open confession:

The WF is a great place and I've been quietly hanging around for years and I think that what I've got needs to be available here...and you deserve a good deal!


The content in this course is great, it really was a big labour of love and not something I slapped together in a weekend...it was hundreds of hours of work...


And I really do spend my day working with offline businesses, I make six figures and I'm a real guy.


When I created this product I wanted to teach what I have experienced and I wanted to open up another revenue stream (yeah...I'm a businessman).


It was supposed to be sold through webinars, big ticket sales and all that usual guru stuff.


But I invested way too much time into building this product, it cost me well over $14,000 in lost consulting time and resources.


I must get at some of that back to at least heal my pride and hopefully I can serve some of the community in a genuine way with this product.


OK..and there's one more thing...I want to make this product really excellent...I want to make it into a highly applicable step-by-step system and for that I need some questions, feedback and real life scenarios to work through.


So...for all these reasons I'm presenting this great offer for you...I hope that sounds fair and reasonable.


Learn how I built a six figure offline business within 90 days and let me show you how to do that too.


Grab your copy now for an insanely low price:




Fair warning..this is a dimesale the price IS going up!



Bonuses



As if this course at this price wasn't enough there are two great bonuses too...


1. Access to my private Facebook group where you can pick my brain and those of other consultants. (Priceless).

2. Access to an upcoming "Bootcamp" module with a current release date of April 22nd 2013. This module takes the strategies, concepts and worksheets and lays it out in a step by step fashion making implementation a snap!


You are covered by a 60 day guarantee, hate it...then refund it...all I ask is that you actually do take the time to go through the video training and the worksheets...and if you still don't think it was worth the price of admission then let you get every penny back.

Click here to get your copy now.


Last edited on 25th Apr 2013 at 04:25 PM. Reason: Closing Offer - Pending Product Update
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Unread 3rd Apr 2013, 03:35 PM   #2
by Jon Olivier
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Notes:

- No OTO, upsell, downsell...
- Support via email: support@jonolivier.com or PM me.
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Unread 3rd Apr 2013, 03:55 PM   #3
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Are you providing a Turn key solution here from contacting clients, getting meetings, and providing the product or"advice" to give to them?

Obviously businesses are different, but will we get something in this course that can be edited for any business?

Thanks
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Unread 3rd Apr 2013, 04:04 PM   #4
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by epark732 View Post

Are you providing a Turn key solution here from contacting clients, getting meetings, and providing the product or"advice" to give to them?

Obviously businesses are different, but will we get something in this course that can be edited for any business?

Thanks
Hi,

My plan is to provide just that...something turn key and actionable. The video training is theory and follows my personal "system" however what I realised is that there's a gap between what I teach, what I do and that true turn key solution.

There are some good worksheets and I'll be adding more of my real world examples over the next few days as people tell me what they need to see...scripts, sample letters etc.

But...with info products there's always that little extra hurdle from knowing to doing.

To help with that there's the Facebook group and the second bonus will help big time...I'll bridge that gap between my theory and the application in the "bootcamp".

Long answer...hope that helps.

Cheers,

Jon
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Unread 4th Apr 2013, 05:51 PM   #5
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Jon, Thanks for the response in my pm. You have put together some of the things I needed to finalize my marketing business. I needed to see a framework that worked and you have done a great job of providing examples that can easily be adjusted to any business. Thanks man! Really glad I bought this! It's not just another shiny object but is a real actionable product.
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Unread 4th Apr 2013, 06:57 PM   #6
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by efhale View Post

Jon, Thanks for the response in my pm. You have put together some of the things I needed to finalize my marketing business. I needed to see a framework that worked and you have done a great job of providing examples that can easily be adjusted to any business. Thanks man! Really glad I bought this! It's not just another shiny object but is a real actionable product.
Thanks!

I'll be adding more examples, and if you're after anything in particular just ask.

Some folk get caught up in application of some of the strategies...I'm trying to balance what I think is best long term (learning to connect dots) with offering something really useful short term.

So..again if there's anything on the application front specific to you or your marketing business let me know.

Cheers,

Jon
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Unread 7th Apr 2013, 05:32 PM   #7
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Is there any product/services/strategy which we can sell right away to our local clients or this is just a theory course. Would be good if its BIB instead of all classroom stuffs and we have to come up or scratch our head what is good to promote to local businesses as a business.
Thanks.
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Unread 7th Apr 2013, 08:10 PM   #8
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by FunMakingMoney View Post

Is there any product/services/strategy which we can sell right away to our local clients or this is just a theory course. Would be good if its BIB instead of all classroom stuffs and we have to come up or scratch our head what is good to promote to local businesses as a business.
Thanks.
It was designed to be BIB but I'm avoiding labelling it that way - while I believe everything is in there your mileage and experience may vary. I've had people go out and apply this course themselves and get good results. And, at the risk of losing a sale or two, I've had people who needed more help to fill in the gaps they had.

Depending on where you are right now there you might need help connecting some dots...that's where the Facebook group & product updates come in...tell me what you need and we'll work on it...no standing around and scratching heads.

Alternatively you might study, go through the examples and worksheets and absolutely crush it.

The model I use is to provide a quick consult to assess business goals - find the best opportunities to improve their marketing - sell them my ongoing consulting time with a 90 day marketing plan followed by a 1 year marketing plan.

From that point I can provide other services and charge them for those on top of my consulting fees.

If you already sell something...like SEO or mobile apps...this could be an upsell or you could use consulting as a way to open doors and position yourself as an expert. That's a tweak to my model which works extremely well.

Keep the questions coming if you've got them!

Cheers,

Jon
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Unread 8th Apr 2013, 06:41 AM   #9
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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I am still not sure what actually is the product here but my guess is that you are offering offline businesses marketing strategies? Are they applicable to small and big businesses?

What if your marketing strategies do not bring good results/sales to those guys. What niche is the marketing for.

Thanks.
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Unread 8th Apr 2013, 07:34 AM   #10
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Hi JonOlivier, are you selling marketing strategy to businesses? What kind of marketing strategy are you talking about? Offline or online? do you think your method will work outside US? Thanks
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Unread 8th Apr 2013, 08:27 PM   #11
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by FunMakingMoney View Post

I am still not sure what actually is the product here but my guess is that you are offering offline businesses marketing strategies? Are they applicable to small and big businesses?

What if your marketing strategies do not bring good results/sales to those guys. What niche is the marketing for.

Thanks.
I get paid to help businesses make more money by improving their marketing. The strategies, combined with the examples in the course, I use to put together marketing plans...these would be my products but I'm paid to deliver advice as a service.

These strategies are foundation strategies, they apply to all sizes of business and work in all niches.

Personally I've used these strategies in start up businesses with less than $2,000 per month revenue up to corporate businesses with $1.7M per month. I've used these strategies in manufacturing, retail, service industries, professional practice and non-profit / religious organisations.

They also apply both offline and online.

What happens if I don't deliver the expected results?

First I implement strategies 1 by 1, I have 22 I like to use and they are in the course..if 1 strategy isn't quite working for a client I move on to number 2. My clients are looking to reach a goal and I'm helping them reach that destination...they aren't buying (or very interested) in how we get there. In fact smart business owners know that you need to zig and zag, test things out and I'm there applying a strategy...seeing what the results are and then taking it from there.

It's not the same as promising more sales through a reputation management service or a mobile optimised site for example...if that doesn't work then game over if that's all you sell.

And at the end of the day like any business transaction...they have my guarantees to fall back on if things really don't go well. In my case money back or I work free until the results come in...have never had to do either of those things.

Cheers,

Jon
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Unread 8th Apr 2013, 08:40 PM   #12
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by richdhani View Post

Hi JonOlivier, are you selling marketing strategy to businesses? What kind of marketing strategy are you talking about? Offline or online? do you think your method will work outside US? Thanks
Hi,

Some of this is answered I hope in the previous response.

I have applied these strategies with businesses in 3 countries and I've seen them applied in many more different countries and not just English speaking ones.

The kinds of marketing strategies I'm talking about are things like increasing the number of customers by asking for referrals - could be online or offline. Increasing the size of each sale by adding an upsell at the time of purchase. Increasing the backend sales (getting them to buy more often) by helping clients add a simple follow up process.

It's classic marketing and business stuff a lot of it based on the work of master marketers like Jay Abraham and Dan Kennedy...most business owners (and offline marketers) just don't know or implement this stuff.

Another example that solves 80% of my clients marketing problems is simply walking them through identifying their ideal customer...marketing 101...simple stuff...but they almost have never thought about it much less sat down and figured it out. That one thing alone can have a massive positive effect on an offline business. I've helped clients halve their marketing costs and triple their response rates just as a result of this one thing.


Cheers,

Jon
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Unread 9th Apr 2013, 08:58 AM   #13
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Thanks for the answer, it clear already about the business model. But have one more question, how are we going to promote this service? Involve cold calling? Thanks again.
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Unread 9th Apr 2013, 03:48 PM   #14
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Hi Jon.
Yes. Under what subject/reason do we approach those potential clients. They might want to see something/ presentation before engaging us.
Thanks.
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Unread 10th Apr 2013, 04:30 PM   #15
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by richdhani View Post

Thanks for the answer, it clear already about the business model. But have one more question, how are we going to promote this service? Involve cold calling? Thanks again.
Hi,

There are a some strategies in the training that talk about lead generation. I'll also be going into more depth on that topic next week for members because that's clearly a big concern.

Lead generation doesn't have to be hard or complicated and I think most people take something simple and make it a lot more difficult.

I don't use cold calling as a method...although if I did I'd find people who enjoy that work and only offer them commission on sales...there are students, retired people, people who want part time work etc.

My business was entirely built using referrals...other people found my target clients for me and made the introduction. I have several people who refer potential clients to me...only one of them gets any form of compensation.

While there are a few lead generation strategies in the course now, with more detailed plans next week based on questions like yours, my favourite two are:
- Referrals from other businesses, clients and prospects.
- Joint ventures with non-competing businesses, organisations & non-profits.

I don't run any advertising yet but I do have an excellent strategy for doing just that which will compliment my business model...I will share that members of this training.

Cheers,

Jon
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Unread 10th Apr 2013, 04:47 PM   #16
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by FunMakingMoney View Post

Hi Jon.
Yes. Under what subject/reason do we approach those potential clients. They might want to see something/ presentation before engaging us.
Thanks.
Great question,

The honest answer is "it depends."

The current training is based on a very bold set up, it's not one you have to adopt but training has to start somewhere!

My opening stance with businesses is this "if I can show you how to double your profitability in 90 days would that be of interest to you?".

From then...they're pretty sceptical...I go straight into asking them some really great questions...they answer those questions and the process goes from there. I never present, pitch or sell anything...right from the second sentence I am consulting. Within a minute or two they regard me as an expert, I've already delivered value upfront (by asking good thought provoking business questions) and then it's just a matter of asking "do you want to keep working on this?"

Next step for me is a 15-30 minute consult...more questions for them.

All about the questions, no selling...from the very beginning I just get down to working with clients.

I'll be going more in-depth into my sales model because that's where some people want more information...lead generation / sales is a much hotter topic than I would have guessed.

I'll also be demonstrating a couple of alternatives to my default method...because my approach isn't going to be comfortable for everyone.

If you wanted to put together a presentation for a business or even to present at a chamber of commerce meeting or something...a lot of the training material in this course is perfect...you get a PDF version...just a quick change to suit your audience and they'll love it.

Cheers,

Jon
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Unread 10th Apr 2013, 08:18 PM   #17
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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how is the support system? and do you do any coaching
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Unread 11th Apr 2013, 07:53 AM   #18
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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I had to pull the trigger on this one, it literally was just what I was looking for. I look forward to the Facebook group and Bootcamp module. Much success to ya'.
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Unread 19th Apr 2013, 04:12 AM   #19
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by 1smartbuy View Post

I had to pull the trigger on this one, it literally was just what I was looking for. I look forward to the Facebook group and Bootcamp module. Much success to ya'.
See you on the inside!

Bootcamp module is coming together...post some questions in the Facebook group.
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Unread 19th Apr 2013, 04:16 AM   #20
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Originally Posted by joey28 View Post

how is the support system? and do you do any coaching
Hi,

Embarrassing wait for a response on the support system question!

I have a small team that help with support...both the technical stuff as well as with the content / strategies and their application. The most important thing is that we get questions, problems and your precise and personal sticking points to work on.

Yes, I do a limited amount of coaching.

Cheers,

Jon O
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Unread 6th May 2013, 09:44 PM   #21
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Re: [Offline] 6 Figure Offline Biz Within 90 Days - My Core Strategies Revealed
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Hey Jon how can I pick this up? Thanks buddy
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