Marketing: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Letter?

Paul Hooper-Kelly · 27th Oct 2014, 04:57 AM

.

And this is my latest happy 'Kiss of Life' client ...

Howdy Fellow Warrior ... is there anything worse than slowly realizing your sales letter is not bringing home the bacon?

Let's face it ... the sales letter is the powerhouse of your entire operation upon which all your dreams of life-changing wealth depend.

And what makes it even harder to bear is that you've done all the right things and actually hired a copywriter.

Sadly, that's no guarantee of success.

In fact, much of my copy writing revolves around rescuing good folks, like you, who have been badly let down by wannabe copy writers who simply haven't got the chops. They reel off impressive lists of books by other copywriters that they've read - but they've never sold anything in real life.

On one occasion, I actually rescued the actual ‘copy writer’ who - having got the gig - realized he was completely out of his depth when it came to actually delivering on his bold promises.

And it makes me madder than a wet hen when I see all the hard won traffic that has been wasted on a limp marketing messages, whether a sales letter, email series, video sales letter and other marketing material.

Fortunately, it IS quite possible to redeem even the lamest of marketing messages and rescue your dreams of financial freedom, because I haven't just read copy writing books, I've sold some of the most difficult products (like life insurance) face to face and plenty more, besides, with my copy writing …

Here's how I can help you transform that lame sales letter beyond recognition

Howdy ... I’m Paul Hooper-Kelly ... and if that doesn't ring any bells, you've still probably bought a product from a top gun marketer, because of the compelling sales letter, email or sales video I created for them. Folks like Ewen Chia, Willie Crawford, Winson Yeung, Simon Hodgkinson, Ash Goodman, Jeremy Gislason, Michael Lee, John Delavera, Dean Jackson and many others.

I'm also proud that virtually all the top dogs in internet marketing from Marlon Sanders and Lee McIntyre to Ewen Chia have bought products of mine and even said nice things about them.

And the reason I'm the Copy Writing Secret Weapon of many big name marketers is because of my unmatched direct marketing experience ...

... it was exactly 51 years ago, last April, when I made my first sale (an order for printing paperback books from the Daily Express newspaper in world-famous Fleet Street, London. Probably worth, in today's prices, $30,000) .

And it was proper, face-to-face, belly-to-belly SALESMANSHIP ...

As you can imagine, going toe to toe with a high-powered print buyer, in that imposing Art Deco building, was a bit daunting for a green 19 year old.

So I spent hours figuring out what my approach should be.

In the end, burning the midnight oil paid off, because I was lucky enough to isolate the X factor that is the KEY to all effective selling - whether face to face, or on in line in a text sales letter or video sales letter.

And, over the following 51 years (ten of which have been spent on line), I've honed and perfected that, including being taught the 'tricks of the trade' by John Carlton and Clayton Makepeace. And now my 'secret sauce' is here, ready for you to enjoy the full effect, including:

The nine vital mind control tricks (because selling is not for the squeamish).
The 17 key parts every successful sales message must have - miss just one and the message is not as powerful as it could be.
The six E-FACTORS that must be tickled to make the prospect happy to whip out their credit card.

And I'm sure you're smart enough to see what an incredible UNFAIR ADVANTAGE FOR YOU that is.

Because my intense education in real-world salesmanship, right at the sharp end of marketing, is worth a king’s ransom to YOU because of the secrets and stealth marketing techniques I will bring to your business.

So, when it comes to fitting the profile of the perfect copy writer for you I check all the boxes. And that includes my guarantee that every single word of your sales message will be crafted ME and so carry the full weight of my 51 years of direct marketing experience.

So let's look in depth at ...

. . . Why I Can Re-Write A Sales Letter And Achieve Up To SIX TIMES The Original Response . . .

It’s a sad fact that most copy writers are merely ‘theory boys’, because they’ve never sold anything face to face.

Which brings me to the first reason why I can re-write a letter and get SIX TIMES the original response.

Yes, I've read all the copy writing books AND studied under John Carlton and Clayton Makepeace ...
and I ALSO, uniquely, have the firm copy writing foundation of FIVE DECADES in face-to-face selling and direct marketing.

So why is face-to-face selling such a vital preparation for successful copy writing?

Read how these three copy writing legends all agree on the value of salesmanship and face-to-face selling for success as a copy writer …

And here’s why that face-to-face selling is such a key part of a copywriter’s training …

Because it’s …

You see, selling face-to-face gives you instant feedback … priceless knowledge for a copywriter. Because when you seek to convince a prospect remotely - whether by direct mail or on line - you MUST know how they will react to what you say.

Trouble is, most copywriters lack that vital face to face experience and so simply HAVEN’T A CLUE if their words will achieve the right reaction (so they are actually GAMBLING on YOUR dime!).

Because that advanced level of copy writing skill can only be enjoyed by folks who have worked at marketing in the blood, sweat and tears of the selling trenches and have the real world track record to prove it.

Like when I won these cuff-links for record sales in the ‘Salesman’s Graveyard’...

The ‘Salesman’s Graveyard’ is selling life insurance, so tough very few survive - and even fewer win prizes.

I won mine for kicking the butt of the fanciest outfit in town with several salesmen. Yet little ole me still beat them!

So, when a copywriter reels off a long list of copy writing books they’ve READ, simply ask them if they’ve done any REAL SELLING.

Which brings me to the SECOND REASON why I can re-write a letter and get SIX TIMES the original response.

… I’ve moved beyond just studying books on copy writing. Because I study books on Psychology and Propaganda, which reveal the psychological persuasion triggers that compel folks to do what you want.

You see, it’s not the fancy graphics that compel folks to buy – it’s not even the clever wordplay (although the words are vital) it’s actually the psychological strategies and little known N.L.P secrets behind the sales letter that does the heavy lifting for you.

So simply reading other folks’ sales letters and copy writing books is like standing in the street, gazing up at a building and trying to figure out how to be an architect.

You’ll never ever be able to create your own building that way because you’ll never know what’s hidden inside the building to make it all work.

And the THIRD REASON I can re-write a letter and get SIX TIMES the original response springs from my seven decades roaming this planet, experiencing all the problems life throws at all of us - from birth to death …

... which means I probably know first hand how your prospect feels about their problem.

And that’s the SECRET WEAPON I deploy with the unerring accuracy of a cruise missile, empowering me to tickle your prospect’s buying emotional hot spot and making it impossible for them to relax until they enjoy the sweet release of actually buying your product …

... The RESULT?

Ecstatic Marketers Over The Moon
At The Sight Of Their Soaring Profits . . .

And alongside those 51 years in the marketing trenches I’ve also experienced LIFE with all its joys and disasters. So ...

No matter what problem your product is designed to solve,
I have the life experience PLUS the marketing know-how
to tickle your prospect’s buying gland to a frenzy …

And here are two quick examples ...

NUMBER ONE BEST SELLER On ClickBank three years running

I was asked to create a sales letter for a product to teach fathers how to tackle that daunting task of making a speech at their daughter's wedding. Naturally, I drew on my OWN painful experience when getting that vital speech just right for my OWN daughter’s wedding.

So you won't be surprised to know ...

My sales letter - crafted from personal experience
- became an instant hit on ClickBank -
and is still THE #1 BEST SELLER three years on

And here’s another example.

Simon Hodgkinson is a top internet marketer (and no dummy when it comes to writing sales letters). Yet he was kind enough to admit, with all his experience, he COULD NOT MATCH the 12.5% conversion I got, right out of the gate, for his new $97 software ...

But again my widest possible experience was key to unlocking these riches. Because I had struggled for months with other membership site software, so I knew exactly the frustrations and problems his prospects were suffering. So my sales letter was the headache cure they were craving and they bought his product by the truckload.

And that’s not the only time I’ve become …

The copywriter’s copywriter

And I also create successful WSO letters ...

And here's how one of my VIDEO sales letters has converted: 72 orders were obtained from just 371 COLD visitors - a 19% conversion ...

I've also created successful videos for Willie Crawford and Michael Lee ...

So I stand ready to delight you with your very own video sales letter. You can choose to have me create the script only - or have me create the script and then bring it to life with either a whiteboard video, a slide video or a full blooded camera-shot video.

Want something you don't see here?

Such as a brand new sales page either for your WSO or a regular ClickBank style letter ... or a powerful video script - or even a complete video closely modeled on those that Frank Kern and Ryan Deiss use to such good effect ... or an affiliate recruitment page then check out my 'create from scratch' gigs at: http://www.warriorforum.com/warriors...ml#post8117960

Or perhaps you want a series of emails, so compelling that one client nearly signed up for his own product. Or perhaps you want an irresistible lead magnet for your squeeze page - or even a squeeze page ... in which case, check out my email creation gig here.

Because, whatever your requirements ...

It’s now your good fortune to profit from
my copy writing skill and experience
- BUT ONLY for a limited time …

Because you too can now experience the sheer joy that flows from deploying a sales letter or an email sequence that works like gangbusters.

So just imagine the thrill of showing your loved ones the website of a super luxury vacation hideaway and then hearing the squeals of delight, when you tell them they are all booked for 10 days of unashamed vacation bliss!

As you can see, your investment will be ROCK BOTTOM. Which has probably started you wondering . . .

Why I'm allowing you to walk away
with such a sweet deal?

Three solid reasons …

Reason #1: Because I want YOU to experience just how good my stuff is.

So, by transforming your lame sales letter so it sucks in sales like a Shop Vac on steroids for your rock bottom investment (about 90% LESS than civilians have to pay), my expectation is that the next time you need a sales letter, a set of emails or a video you'll be more than happy to invest a more realistic amount, because you'll have personally made a ton of money from the first one.

Reason # 2: We’re supposed to give fellow Warriors a deal like no others get.

I know that tends to get lost with WSO for seven bucks which end up costing you a lot more by the time you’ve also paid for the upsells and the OTOs to get the full story. But that’s not my style. There are no OTO’s here … or upsells … or downsells.

Reason #3: I’m here to help you – not soak you!

Because of my wide marketing experience, I'm not a one-trick pony - unlike most copywriters. So I do copy writing because I ENJOY it - rather than for a living.

You see, I’ve already achieved the sought after Holy Grail of internet marketing, with a monthly passive income from my very popular Unfair Advantage Club, where my many members enjoy picking my brains on copy writing and all the other secrets and techniques I’ve gathered during my 50 years in the marketing trenches for less that 20 bucks a month.

So, with my regular income set, I can afford to let you have these letters for far less than non-Warriors would pay on my CopywritingSecretWeapon.com site, where my fees are about ten times higher.

And it gives me a real buzz when I'm ...

Creating fortunes for my clients
month after month

One letter I wrote for a client pulled in 11,000 members for a membership site.

So, between the membership fee and the value of those 11,000 names on a mailing list, that single letter probably made the client over a million bucks.

But make no mistake: despite your rock bottom investment – the quality will be pure Rolls Royce – just like these folks enjoyed . . .

Samples? Certainly ...

I’ve created very successful sales messages (including many life saving operations) in the following markets …

Dentistry
Golf
SEO
Betting
Fishing Vacations
Penis Enlargement
BodyBuilding
Mind Control
Arthritis remedies
Graphic Design
Alternative Health
Beauty
Affiliate Marketing
Video Creation
Financial Advice
Online Games
Internet Marketing
Driving Instructors
Snorkelling
WordPress Themes
Dating
Drug Rehab Centers
Software
Speech Writing
Big Game Fishing
Network Marketing
Weight Loss
Retailing
Membership Sites
Offshore Living
Graphics
Self Improvement
Traffic
Video Marketing

Why not complete the transformation of your lame sales page by bolting on the booster rocket of GRAPHICS with my ...
'DREAM-TEAM' Copy Writing AND Graphic Design package

Ever heard the saying: "Jack of all trades and the master of none" ?

The truth is, most copy writers are not the best graphic designers and good graphic artists tend not to be the best copy writers. After all, it's a very rare person who excels in two major skills like these.

So, I've teamed up with some great sales letter designers to bring you the BEST OF BOTH ...

... that means you get my world class copy writing PLUS the very best breathtaking graphics, giving you a sparkling, even higher converting GRAPHICAL WSO Sales Letter ...

So if you have the vision and ambition to realize what
I’m offering here … then let's bring that dying sales letter back to LIFE ...

I'll take a look at it - and your product - and add some of my special magic to turn it into a sparkling jewel that will start to perform the way it should. Just ONE slot for $227 MISS THAT and your investment JUMPS to $327

Or, you can complete the magical transformation by enjoying my world class copy writing PLUS breathtaking graphics, giving you a sparkling, new GRAPHICAL sales page Just ONE slot for $277 MISS THAT and your investment JUMPS to $367

So ...

What would be a smart move for you right now?

Will you carry on with the same letter wasting more and more valuable traffic on it in a futile attempt to make a few sales ...

OR...

Will you sensibly decide you're not going to gamble the hopes and dreams you've invested in your precious product in this lame sales letter any more and wisely decide to have it brought back to life by a highly experienced, proven professional ...

I’m sure you’re smart enough to make the right choice, so I’m really looking forward to working with you.

So here's to your inevitable success!

Paul Hooper-Kelly
World class copywriter
and marketing consultant

P.S. Some naughty copywriters charge you and then palm the job off onto an apprentice. Not me.

So - because I insist on writing every word myself - you can be certain my experience and magic will flow into every corner of your sales message. But there is a downside ...

... because that severely limits the number of projects I can put on my dance card.

So, if you want the fastest response AND at the lowest possible price then you know what you need to do!

CLICK HERE

to claim your slot before someone else beats you to
it and your investment INCREASES DRAMATICALLY ...

P.P.S. Do you want a new sales letter Clickbank style or WSO), then check out Today's Special Value on my main thread.

Paul Hooper-Kelly · 31st Oct 2014, 06:22 AM

RESERVED FOR FAQs

What happens once I order?

When you click the order button above, you'll be taken to a page where you can select what service you want.

Then, once your payment is processed, you'll be taken to a page where you can send me details of your project plus a copy of the actual product and bonuses - if it's digital.

That page has my private copywriting email address shown twice. Please use this for all subsequent contact. Please don't use the WF Private Messaging any more, now you have this superior way of communicating. That way, everything is in one place for easy reference.

What is the difference between a WSO sales letter and a Regular or ClickBank style letter?

The difference is the length and the amount of detail in the copy.

Because WSO are exclusively for use on the Warrior Forum, they are talking to members of a club. Therefore they tend to be shorter, because:

The audience is very tightly targeted
They can interact with the seller.

On the other hand, a regular or ClickBank style letter is aimed at a more disparate demographic and therefore goes into more detail.

Video and audio products

Please note if your product consists of multiple videos or audios, I will need you to provide a summary of each one, because this rock bottom price does not provide for me to watch each video or listen to each audio.

If you are a full price client, investing at least $2,000 in your letter, then I'll be happy spending the time going through your videos. But, on this low cost WSO, you providing a summary of the features is the most cost-effective solution and fair to both parties.

I'll take a good look at all this and get back to you within 18 hours (usually a lot less) with any further questions I may have. Then I'll get to your project with all haste.

How long will you take to create my masterpiece?

Please be aware I am one of the most sought after copy writers on the Warrior Forum, so I always have plenty of projects on my dance card.

Depending on what projects are already booked ahead of yours, sales letters and emails are usually ready about seven working days after I receive ALL the material and information I need to do a good job.

If you have made payment, but have still to provide clarification of what you want, then the clock only starts running from when I am fully satisfied I clearly understand your requirements.

Your letter will go through several drafts, because - as my mentor, John Carlton says: "It's not the writing but the rewriting that adds the magic".

Copywriters who deliver in two or three days are clearly NOT setting the copy aside, sleeping on it and reviewing and revising over several days. I go that extra mile for you and the difference is plain to see in the RESULTS and glowing testimonials you see here

And, as all the praise from clients testify, the results are well worth waiting for.

Graphical sales letters take longer, because the graphic artist can only start after I finish polishing the copy. But the results are worth waiting for.

Production times for video sales letters, depend on the nature and complexity of the video (for example, if it requires a voice over artist, that has to mesh with his schedule).

Either way, the sooner you book your project, the sooner you can be enjoying using it.

I want to jump in on your offer, but my project isn’t quite ready. Can I book a slot for later?

Yes, you can lock in at the current price by making the payment now. Then when you are ready, your project will be completed regardless of the current price – or even if the offer is then closed.

How many words will you write?

Article are writen to a specific word length - winning sales messages are not. Limiting the number of word in a sales message would be like send your salesman out and telling him to stop talking, pack his sample case and leave regardless of how close the prospect is to buying.

Therefore, to do the very best for you, I write exactly the number of words needed to answer every concern, objection and worry in the mind of your prospect - but not a single word more.

Then, with every objection answered, buying your product suddenly makes complete sense.
How do I contact you?

Several years of creating winning sales letters for top dog marketers has proved the most effective way of working - by far - is via email. So, when you order your project you will receive my private copy writing email address.

This is where your initial questionnaire should be sent, plus the answers to any subsequent queries I raise. This allows me to instantly access your precise instructions and thus avoid any misunderstandings about exactly what you want. Once you have this email address, please use this rather than the Private Messaging Service.

In what format do you deliver the material?

Email sequences are delivered as a text document ready for you to paste directly into your auto responder.

All other material is delivered as a Word .doc, showing where I recommend you deploy bold,
italic and colored text, to dramatize the writing. All my clients find this ideal as it can be pasted directly into their text editor for uploading to their web site.

Graphical sales letters are normally delivered in .jpeg format, ready to paste into your web site. If you require HTML, this can be done for an extra payment.

Terms and Conditions Click to see the full Terms and Conditions on my Copywriting Secret Weapon web site.

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxx
"I'm a professional copywriter ... so I know what I'm talking about when I say Paul's copy is great."

Alphonso Jones · 28th Nov 2014, 08:19 PM

Paul. I'm in. Thanks.

AJ

afakih2002 · 17th Dec 2014, 11:54 AM

Plz. shoot me with some WSO examples.Sales letter +Graphics

PLR365 · 16th Jan 2015, 10:23 AM

Hey Paul,

I just got back from vacation, I've finally had a chance to read through all the work you've submitted and I'm very pleased! Thanks for your time and dedication, I would definitely recommend your copywriting services to fellow professionals.

Take care,
Gift

Paul Hooper-Kelly · 16th Jan 2015, 06:11 PM

Hi Gift,

Thanks for your post - glad you like the letter.

I really appreciate you taking the time to do this.

It was a pleasure to give your sales letter the 'Kiss of Life' as you have such a impressive product.

Warmest regards,

Paul

Paul Hooper-Kelly · 13th Apr 2015, 04:36 AM

Hi Guys and Gals,

There are currently only three slots left.

So, if you snooze - you lose!

Paul

Paul Hooper-Kelly · 1st May 2015, 05:26 AM

Hi Guys and Gals,

There are now a couple of slots open, now due to the fact I've delivered two projects to the clients.

Warmest regards,

Paul

Paul Hooper-Kelly · 13th Aug 2015, 01:21 PM

Hi Guys and Gals,

Just completing a three-part launch package for one of my regular clients (a well known millionaire super-affiliate).

After that, I'll be free to supercharge your sales, profits and happiness!

So get in line now, because you'll be glad you did.
Paul

27th Oct 2014, 04:57 AM	#1
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	"CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Letter? Share on: . And this is my latest happy 'Kiss of Life' client ... Howdy Fellow Warrior ... is there anything worse than slowly realizing your sales letter is not bringing home the bacon? Let's face it ... the sales letter is the powerhouse of your entire operation upon which all your dreams of life-changing wealth depend. And what makes it even harder to bear is that you've done all the right things and actually hired a copywriter. Sadly, that's no guarantee of success. In fact, much of my copy writing revolves around rescuing good folks, like you, who have been badly let down by wannabe copy writers who simply haven't got the chops. They reel off impressive lists of books by other copywriters that they've read - but they've never sold anything in real life. On one occasion, I actually rescued the actual ‘copy writer’ who - having got the gig - realized he was completely out of his depth when it came to actually delivering on his bold promises. And it makes me madder than a wet hen when I see all the hard won traffic that has been wasted on a limp marketing messages, whether a sales letter, email series, video sales letter and other marketing material. Fortunately, it IS quite possible to redeem even the lamest of marketing messages and rescue your dreams of financial freedom, because I haven't just read copy writing books, I've sold some of the most difficult products (like life insurance) face to face and plenty more, besides, with my copy writing … Here's how I can help you transform that lame sales letter beyond recognition Howdy ... I’m Paul Hooper-Kelly ... and if that doesn't ring any bells, you've still probably bought a product from a top gun marketer, because of the compelling sales letter, email or sales video I created for them. Folks like Ewen Chia, Willie Crawford, Winson Yeung, Simon Hodgkinson, Ash Goodman, Jeremy Gislason, Michael Lee, John Delavera, Dean Jackson and many others. I'm also proud that virtually all the top dogs in internet marketing from Marlon Sanders and Lee McIntyre to Ewen Chia have bought products of mine and even said nice things about them. And the reason I'm the Copy Writing Secret Weapon of many big name marketers is because of my unmatched direct marketing experience ... ... it was exactly 51 years ago, last April, when I made my first sale (an order for printing paperback books from the Daily Express newspaper in world-famous Fleet Street, London. Probably worth, in today's prices, $30,000) . And it was proper, face-to-face, belly-to-belly SALESMANSHIP ... As you can imagine, going toe to toe with a high-powered print buyer, in that imposing Art Deco building, was a bit daunting for a green 19 year old. So I spent hours figuring out what my approach should be. In the end, burning the midnight oil paid off, because I was lucky enough to isolate the X factor that is the KEY to all effective selling - whether face to face, or on in line in a text sales letter or video sales letter. And, over the following 51 years (ten of which have been spent on line), I've honed and perfected that, including being taught the 'tricks of the trade' by John Carlton and Clayton Makepeace. And now my 'secret sauce' is here, ready for you to enjoy the full effect, including: The nine vital mind control tricks (because selling is not for the squeamish). The 17 key parts every successful sales message must have - miss just one and the message is not as powerful as it could be. The six E-FACTORS that must be tickled to make the prospect happy to whip out their credit card. And I'm sure you're smart enough to see what an incredible UNFAIR ADVANTAGE FOR YOU that is. Because my intense education in real-world salesmanship, right at the sharp end of marketing, is worth a king’s ransom to YOU because of the secrets and stealth marketing techniques I will bring to your business. So, when it comes to fitting the profile of the perfect copy writer for you I check all the boxes. And that includes my guarantee that every single word of your sales message will be crafted ME and so carry the full weight of my 51 years of direct marketing experience. So let's look in depth at ... . . . Why I Can Re-Write A Sales Letter And Achieve Up To SIX TIMES The Original Response . . . It’s a sad fact that most copy writers are merely ‘theory boys’, because they’ve never sold anything face to face. Which brings me to the first reason why I can re-write a letter and get SIX TIMES the original response. Yes, I've read all the copy writing books AND studied under John Carlton and Clayton Makepeace ... and I ALSO, uniquely, have the firm copy writing foundation of FIVE DECADES in face-to-face selling and direct marketing. So why is face-to-face selling such a vital preparation for successful copy writing? Read how these three copy writing legends all agree on the value of salesmanship and face-to-face selling for success as a copy writer … And here’s why that face-to-face selling is such a key part of a copywriter’s training … Because it’s … You see, selling face-to-face gives you instant feedback … priceless knowledge for a copywriter. Because when you seek to convince a prospect remotely - whether by direct mail or on line - you MUST know how they will react to what you say. Trouble is, most copywriters lack that vital face to face experience and so simply HAVEN’T A CLUE if their words will achieve the right reaction (so they are actually GAMBLING on YOUR dime!). Because that advanced level of copy writing skill can only be enjoyed by folks who have worked at marketing in the blood, sweat and tears of the selling trenches and have the real world track record to prove it. Like when I won these cuff-links for record sales in the ‘Salesman’s Graveyard’... The ‘Salesman’s Graveyard’ is selling life insurance, so tough very few survive - and even fewer win prizes. I won mine for kicking the butt of the fanciest outfit in town with several salesmen. Yet little ole me still beat them! So, when a copywriter reels off a long list of copy writing books they’ve READ, simply ask them if they’ve done any REAL SELLING. Which brings me to the SECOND REASON why I can re-write a letter and get SIX TIMES the original response. … I’ve moved beyond just studying books on copy writing. Because I study books on Psychology and Propaganda, which reveal the psychological persuasion triggers that compel folks to do what you want. You see, it’s not the fancy graphics that compel folks to buy – it’s not even the clever wordplay (although the words are vital) it’s actually the psychological strategies and little known N.L.P secrets *behind* the sales letter that does the heavy lifting for you. So simply reading other folks’ sales letters and copy writing books is like standing in the street, gazing up at a building and trying to figure out how to be an architect. You’ll never ever be able to create your own building that way because you’ll never know what’s hidden inside the building to make it all work. And the THIRD REASON I can re-write a letter and get SIX TIMES the original response springs from my seven decades roaming this planet, experiencing all the problems life throws at all of us - from birth to death … ... which means I probably know first hand how your prospect feels about their problem. And that’s the SECRET WEAPON I deploy with the unerring accuracy of a cruise missile, empowering me to tickle your prospect’s buying emotional hot spot and making it impossible for them to relax until they enjoy the sweet release of actually buying your product … ... The RESULT? Ecstatic Marketers Over The Moon At The Sight Of Their Soaring Profits . . . And alongside those 51 years in the marketing trenches I’ve also experienced LIFE with all its joys and disasters. So ... No matter what problem your product is designed to solve, I have the life experience PLUS the marketing know-how to tickle your prospect’s buying gland to a frenzy … And here are two quick examples ... NUMBER ONE BEST SELLER On ClickBank three years running I was asked to create a sales letter for a product to teach fathers how to tackle that daunting task of making a speech at their daughter's wedding. Naturally, I drew on my OWN painful experience when getting that vital speech just right for my OWN daughter’s wedding. So you won't be surprised to know ... My sales letter - crafted from personal experience - became an instant hit on ClickBank - and is still THE #1 BEST SELLER three years on And here’s another example. Simon Hodgkinson is a top internet marketer (and no dummy when it comes to writing sales letters). Yet he was kind enough to admit, with all his experience, he COULD NOT MATCH the 12.5% conversion I got, right out of the gate, for his new $97 software ... But again my widest possible experience was key to unlocking these riches. Because I had struggled for months with other membership site software, so I knew exactly the frustrations and problems his prospects were suffering. So my sales letter was the headache cure they were craving and they bought his product by the truckload. And that’s not the only time I’ve become … The copywriter’s copywriter And I also create successful WSO letters ... And here's how one of my VIDEO sales letters has converted: 72 orders were obtained from just 371 COLD visitors - a 19% conversion ... I've also created successful videos for Willie Crawford and Michael Lee ... So I stand ready to delight you with your very own video sales letter. You can choose to have me create the script only - or have me create the script and then bring it to life with either a whiteboard video, a slide video or a full blooded camera-shot video. Want something you don't see here? Such as a brand new sales page either for your WSO or a regular ClickBank style letter ... or a powerful video script - or even a complete video closely modeled on those that Frank Kern and Ryan Deiss use to such good effect ... or an affiliate recruitment page then check out my 'create from scratch' gigs at: http://www.warriorforum.com/warriors...ml#post8117960 Or perhaps you want a series of emails, so compelling that one client nearly signed up for his own product. Or perhaps you want an irresistible lead magnet for your squeeze page - or even a squeeze page ... in which case, check out my email creation gig here. Because, whatever your requirements ... It’s now your good fortune to profit from my copy writing skill and experience - BUT ONLY for a limited time … Because you too can now experience the sheer joy that flows from deploying a sales letter or an email sequence that works like gangbusters. So just imagine the thrill of showing your loved ones the website of a super luxury vacation hideaway and then hearing the squeals of delight, when you tell them they are all booked for 10 days of unashamed vacation bliss! As you can see, your investment will be ROCK BOTTOM. Which has probably started you wondering . . . Why I'm allowing you to walk away with such a sweet deal? Three solid reasons … Reason #1: Because I want YOU to experience just how good my stuff is. So, by transforming your lame sales letter so it sucks in sales like a Shop Vac on steroids for your rock bottom investment (about 90% LESS than civilians have to pay), my expectation is that the next time you need a sales letter, a set of emails or a video you'll be more than happy to invest a more realistic amount, because you'll have personally made a ton of money from the first one. Reason # 2: We’re supposed to give fellow Warriors a deal like no others get. I know that tends to get lost with WSO for seven bucks which end up costing you a lot more by the time you’ve also paid for the upsells and the OTOs to get the full story. But that’s not my style. There are no OTO’s here … or upsells … or downsells. Reason #3: I’m here to help you – not soak you! Because of my wide marketing experience, I'm not a one-trick pony - unlike most copywriters. So I do copy writing because I ENJOY it - rather than for a living. You see, I’ve already achieved the sought after Holy Grail of internet marketing, with a monthly passive income from my very popular Unfair Advantage Club, where my many members enjoy picking my brains on copy writing and all the other secrets and techniques I’ve gathered during my 50 years in the marketing trenches for less that 20 bucks a month. So, with my regular income set, I can afford to let you have these letters for far less than non-Warriors would pay on my CopywritingSecretWeapon.com site, where my fees are about ten times higher. And it gives me a real buzz when I'm ... Creating fortunes for my clients month after month One letter I wrote for a client pulled in 11,000 members for a membership site. So, between the membership fee and the value of those 11,000 names on a mailing list, that single letter probably made the client over a million bucks. But make no mistake: despite your rock bottom investment – the quality will be pure Rolls Royce – just like these folks enjoyed . . . Samples? Certainly ... I’ve created very successful sales messages (including many life saving operations) in the following markets … Dentistry Golf SEO Betting Fishing Vacations Penis Enlargement BodyBuilding Mind Control Arthritis remedies Graphic Design Alternative Health Beauty Affiliate Marketing Video Creation Financial Advice Online Games Internet Marketing Driving Instructors Snorkelling WordPress Themes Dating Drug Rehab Centers Software Speech Writing Big Game Fishing Network Marketing Weight Loss Retailing Membership Sites Offshore Living Graphics Self Improvement Traffic Video Marketing Why not complete the transformation of your lame sales page by bolting on the booster rocket of GRAPHICS with my ... 'DREAM-TEAM' Copy Writing AND Graphic Design package Ever heard the saying: "Jack of all trades and the master of none" ? The truth is, most copy writers are not the best graphic designers and good graphic artists tend not to be the best copy writers. After all, it's a very rare person who excels in two major skills like these. So, I've teamed up with some great sales letter designers to bring you the BEST OF BOTH ... ... that means you get my world class copy writing PLUS the very best breathtaking graphics, giving you a sparkling, even higher converting GRAPHICAL WSO Sales Letter ... So if you have the vision and ambition to realize what I’m offering here … then let's bring that dying sales letter back to LIFE ... I'll take a look at it - and your product - and add some of my special magic to turn it into a sparkling jewel that will start to perform the way it should. Just ONE slot for $227 MISS THAT and your investment JUMPS to $327 Or, you can complete the magical transformation by enjoying my world class copy writing PLUS breathtaking graphics, giving you a sparkling, new GRAPHICAL sales page Just ONE slot for $277 MISS THAT and your investment JUMPS to $367 So ... What would be a smart move for you right now? Will you carry on with the same letter wasting more and more valuable traffic on it in a futile attempt to make a few sales ... *OR...* Will you sensibly decide you're not going to gamble the hopes and dreams you've invested in your precious product in this lame sales letter any more and wisely decide to have it brought back to life by a highly experienced, proven professional ... I’m sure you’re smart enough to make the right choice, so I’m really looking forward to working with you. So here's to your inevitable success! Paul Hooper-Kelly World class copywriter and marketing consultant P.S. Some naughty copywriters charge you and then palm the job off onto an apprentice. Not me. So - because I insist on writing every word myself - you can be certain my experience and magic will flow into every corner of your sales message. But there is a downside ... ... because that severely limits the number of projects I can put on my dance card. So, if you want the fastest response AND at the lowest possible price then you know what you need to do! CLICK HERE to claim your slot before someone else beats you to it and your investment INCREASES DRAMATICALLY ... P.P.S. Do you want a new sales letter Clickbank style or WSO), then check out Today's Special Value on my main thread.
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here. Last edited on 17th Aug 2015 at 11:12 AM. Reason: Adding latest glowing testimonial

31st Oct 2014, 06:22 AM	#2
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	Re: "Converts SIX TIMES Better Than Old Letter" Would YOU Like To Say That Of YOUR Sales Letter For Share on: RESERVED FOR FAQs What happens once I order? When you click the order button above, you'll be taken to a page where you can select what service you want. Then, once your payment is processed, you'll be taken to a page where you can send me details of your project plus a copy of the actual product and bonuses - if it's digital. That page has my private copywriting email address shown twice. Please use this for all subsequent contact. Please don't use the WF Private Messaging any more, now you have this superior way of communicating. That way, everything is in one place for easy reference. What is the difference between a WSO sales letter and a Regular or ClickBank style letter? The difference is the length and the amount of detail in the copy. Because WSO are exclusively for use on the Warrior Forum, they are talking to members of a club. Therefore they tend to be shorter, because: The audience is very tightly targeted They can interact with the seller. On the other hand, a regular or ClickBank style letter is aimed at a more disparate demographic and therefore goes into more detail. Video and audio products Please note if your product consists of multiple videos or audios, I will need you to provide a summary of each one, because this rock bottom price does not provide for me to watch each video or listen to each audio. If you are a full price client, investing at least $2,000 in your letter, then I'll be happy spending the time going through your videos. But, on this low cost WSO, you providing a summary of the features is the most cost-effective solution and fair to both parties. I'll take a good look at all this and get back to you within 18 hours (usually a lot less) with any further questions I may have. Then I'll get to your project with all haste. How long will you take to create my masterpiece? Please be aware I am one of the most sought after copy writers on the Warrior Forum, so I always have plenty of projects on my dance card. Depending on what projects are already booked ahead of yours, sales letters and emails are usually ready about seven working days after I receive ALL the material and information I need to do a good job. If you have made payment, but have still to provide clarification of what you want, then the clock only starts running from when I am fully satisfied I clearly understand your requirements. Your letter will go through several drafts, because - as my mentor, John Carlton says: "It's not the writing but the rewriting that adds the magic". Copywriters who deliver in two or three days are clearly NOT setting the copy aside, sleeping on it and reviewing and revising over several days. I go that extra mile for you and the difference is plain to see in the RESULTS and glowing testimonials you see here And, as all the praise from clients testify, the results are well worth waiting for. Graphical sales letters take longer, because the graphic artist can only start after I finish polishing the copy. But the results are worth waiting for. Production times for video sales letters, depend on the nature and complexity of the video (for example, if it requires a voice over artist, that has to mesh with his schedule). Either way, the sooner you book your project, the sooner you can be enjoying using it. I want to jump in on your offer, but my project isn’t quite ready. Can I book a slot for later? Yes, you can lock in at the current price by making the payment now. Then when you are ready, your project will be completed regardless of the current price – or even if the offer is then closed. How many words will you write? Article are writen to a specific word length - winning sales messages are not. Limiting the number of word in a sales message would be like send your salesman out and telling him to stop talking, pack his sample case and leave regardless of how close the prospect is to buying. Therefore, to do the very best for you, I write exactly the number of words needed to answer every concern, objection and worry in the mind of your prospect - but not a single word more. Then, with every objection answered, buying your product suddenly makes complete sense. How do I contact you? Several years of creating winning sales letters for top dog marketers has proved the most effective way of working - by far - is via email. So, when you order your project you will receive my private copy writing email address. This is where your initial questionnaire should be sent, plus the answers to any subsequent queries I raise. This allows me to instantly access your precise instructions and thus avoid any misunderstandings about exactly what you want. Once you have this email address, please use this rather than the Private Messaging Service. In what format do you deliver the material? Email sequences are delivered as a text document ready for you to paste directly into your auto responder. All other material is delivered as a Word .doc, showing where I recommend you deploy bold, italic and colored text, to dramatize the writing. All my clients find this ideal as it can be pasted directly into their text editor for uploading to their web site. Graphical sales letters are normally delivered in .jpeg format, ready to paste into your web site. If you require HTML, this can be done for an extra payment. Terms and Conditions Click to see the full Terms and Conditions on my Copywriting Secret Weapon web site. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxx "I'm a professional copywriter ... so I know what I'm talking about when I say Paul's copy is great."
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here. Last edited on 7th May 2015 at 10:04 AM. Reason: Added testimonials

17th Dec 2014, 11:54 AM	#4
afakih2002 Active Warrior Join Date: 2014 Posts: 48 Thanks: 0 Thanked 4 Times in 4 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Plz. shoot me with some WSO examples.Sales letter +Graphics

16th Jan 2015, 10:23 AM	#5
PLR365 www.PLR365.com Join Date: 2011 Location: Planet Earth Posts: 33 Thanks: 12 Thanked 11 Times in 9 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Hey Paul, I just got back from vacation, I've finally had a chance to read through all the work you've submitted and I'm very pleased! Thanks for your time and dedication, I would definitely recommend your copywriting services to fellow professionals. Take care, Gift
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16th Jan 2015, 06:11 PM	#6
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Hi Gift, Thanks for your post - glad you like the letter. I really appreciate you taking the time to do this. It was a pleasure to give your sales letter the 'Kiss of Life' as you have such a impressive product. Warmest regards, Paul
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.

28th Nov 2014, 08:19 PM	#3
Alphonso Jones HyperActive Warrior War Room Member Join Date: 2009 Location: Okinawa, Japan Posts: 459 Thanks: 70 Thanked 35 Times in 35 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Paul. I'm in. Thanks. AJ

13th Apr 2015, 04:36 AM	#7
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Hi Guys and Gals, There are currently only three slots left. So, if you snooze - you lose! Paul
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.

1st May 2015, 05:26 AM	#8
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Hi Guys and Gals, There are now a couple of slots open, now due to the fact I've delivered two projects to the clients. Warmest regards, Paul
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.

13th Aug 2015, 01:21 PM	#9
Paul Hooper-Kelly Award-winning Copywriter War Room Member Join Date: 2007 Location: King William's former royal hunting forest, 'Old' Hampshire, England, UK Posts: 521 Thanks: 24 Thanked 253 Times in 165 Posts	Re: "CONVERTS SIX TIMES BETTER THAN OLD LETTER" Would YOU Like To Say That About YOUR Lame Sales Let Share on: Hi Guys and Gals, Just completing a three-part launch package for one of my regular clients (a well known millionaire super-affiliate). After that, I'll be free to supercharge your sales, profits and happiness! So get in line now, because you'll be glad you did. Paul
	If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.