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Mark Pescetti 29th October 2018 03:09 PM

Copywriter: Why has my copy made my clients over 300 million dollars?
Do You Regularly Launch New Marketing Funnels In Health, Finance, Supplements, MMO, Relationships, Pick Up, Self-Development, ETC.?

Work With A Team Of Proven, Experienced, Compliant, Direct Response Conversion Empaths For Your Next Launch

Okay, so...

What if you could work with a team of proven direct response marketers to launch and optimize your next campaign… until it converts…

Wouldn’t you want access to this team… like now?

Or just chop it up as too good to be true?

I’m Mark Pescetti.

I don’t just write copy.

My whole life was made possible because of copy.
I mean it. (And I’ll tell you why in a second.)

In my 10+ years wearing the hat of a copywriter…

I’ve written and helped optimized how to develop campaigns that almost inevitably convert at scalable levels. No, not necessarily right out of the gate. But quite frankly, nobody can do that. Anyone saying they can isn’t being honest.

The truth about digital marketing is:

It always takes work, passion, collaboration, and several rounds of optimizing to scale. You have to bottleneck your media buyer with constant “creative” to keep testing, testing, testing. It’s oh-so-worth it too. Nothing beats the feeling of building a campaign that’s thriving (and generating passive profits for years to come).

Getting there… starts with asking a question:

“What story are people telling about the problems my product can help solve?”

The answer always leads me… and us… to the emotional-sweet-spot in getting people to identify with a problem (so they CARE about YOUR solution). After all, if your prospects don’t have a heavy emotional charge about the problem you solve, you aren’t putting something in front of people they actually need.

Direct response advertising only works - when the people you want to help have a problem that produces fear inside of them. Yes, fear.

Now, fear is our biggest driver to do… pretty much anything. That makes the agitation process (in the beginning of your copy) essential to grab people’s attention. You have to get prospects to identify with the problem… quickly… by triggering their fear about it. Or they bail.

And what IS that fear?

It’s a story people are telling about “the worst thing that can happen… if”.

It’s called Negative Bias. And it’s extremely strong in every single person on this planet.

The thing is, FEAR is where the most emotion is about a problem. Not hope. Yes, hope and future pacing are critical. But until you connect with people’s fear… or story about a problem… that gets you their attention… you CAN’T help them. That’s what makes fear a hugely positive thing, because it’s through this powerful feeling that we can get people’s attention… and assist them in changing their lives.

Of course, once we have their attention…

I have to lead people, line-by-line, on a journey of seeing… and believing… “the product” I’m introducing them to... is their best possible solution… right now.

That’s direct response:

1 problem… 1 solution.

It’s a very different model of selling than commercial or brand advertising the big corporations spend millions of dollars on for TV time.

In direct response, we live and die by the real-time-data. It’s all about getting the most sales… or conversions… “from those 100 clicks”. If your conversions are 0.5%, it’s all about optimizing. But if your conversions are, I don’t know, 5%... it’s all about scaling.

Let’s quickly breakdown the 7-Steps-To-Profits in direct response:
  1. Have an amazing product or service (that people genuinely need).
  2. Isolate the mechanism for WHY your solution works… for me… the prospect. (This is super important to position your product/service at the highest watermark of emotion… while helping people see that what you’re saying is actually real… and “true for me”. Otherwise, prospects won’t “buy” into anything you’re saying.)
  3. Write story-driven, FTC/FDA compliant copy. (I’ll explain what I mean by “story-driven.)
  4. Produce the heck out of it. (By working with the right people - who know how to develop emotionally-packed, 5) scalab6) le campaig7) ns.)
  5. Test.
  6. Optimize.
  7. Scale.


Developing campaigns that emotionally connect with your prospects is hard?

Says who?

Now, like I said, I’m not just a copywriter. I’m also a serial entrepreneur, and I develop my own products, just like you. I’m working on The Field Code right now… to own and dominate the self-development marketplace on CB.

It wasn’t always like that for me though. I grew up poor, often homeless, and I didn’t finish the 4th grade. I don’t have a high school diploma, I didn’t go to college, and I taught myself everything I know and do. That’s WHY I’m able to predictably produce predictable, profitable results; I can deconstruct what I do… and HOW it works.

It started in Eugene, Oregon back in December 2005. My daughter’s 4th birthday was approaching, Christmas was next, and then New Year’s. So much celebrating to do, and no money to do it. In fact, I was two weeks away from making my family homeless.

I made a bunch of horrible financial decisions, put us in ridiculous debt, and left us with nothing in the bank. It wasn’t just scary, it almost defeated me.

But instead of getting a job, I went to the coffee shop, and started writing an ebook. I went everyday for about a week to write a chapter or two. By the end of the week, I had a finished ebook. Don’t get me wrong, it was horribly written, full of errors, and very wordy. But I took the Word Doc, converted into a PDF, and called it an ebook.

Then I taught myself how to make a website on Dreamweaver and Photoshop… and researched how to get articles ranked on Google.

Long story short, I made my first sale a few days after rent was due. And we had no money for food. I felt like a loser. I had made the wrong decision. And it was going to haunt me for the rest of my life.

But then…

More sales started coming in. And by the end of the 5th of January, I had made enough sales, at $17-a-pop, to pay rent and buy food. Six months later, that little ebook was chugging along and helped me abundantly support my family.

I never looked back.

Since then, I’ve worked with some of the top brands, people and companies in direct response. I’ve spent incredible amounts of time, behind-the-scenes, developing and optimizing 7-figure campaigns. And most importantly, I’ve help these people and companies become sustainably profitable. I know what it takes to develop and optimize a digitally-based product launch. (Ego alert!) That’s what makes me one of the very best in this copywriting game.

By the way…

Pay close attention to step #3 in the 7-Steps-To-Profits above:

The REAL magic (in the copywriting game) lies in knowing HOW to write compliant promos that always passes the FTC/FDA and Google/Facebook sniff tests. This is beyond critical - if you want to build and grow a long-term, financially successful online presence (without being harassed, threatened, and even shut down).

Think about it:

What good is copy - if it gets you banned? Or worse, investigated.

So, here’s what’s up:

I want to work with THE CREAM OF THE CROP digital entrepreneurs - who NEED to own their market, massively help people, and get stuff done… fast. I especially want to work with you - if you’re in the health/supplement, MMO, dating/pick-up/ex back, and self-development spaces.

Here’s my offer:

I’ll write the complete funnel for your next launch. I’m talking about everything from the ads to the emails (+ the lead mag page, VSL/sales letter, and 3 main upsells).

But unlike working with other copywriters, I don’t stop there. It takes a TEAM to move mountains these days. That’s why I surround myself with the very best experts in the direct response business.

We’ll pass everything off to Michael Kim - who’s one of the best direct response graphic/web designers in the biz. He’ll get everything framed just right to emotionally grab our target prospects.

I got my boy Dace Milkovski on our VSL (who’s worked with me for the last 4+ years). The dude knows what he’s doing, and our results prove it. (We have a ClickBank top 10 control up right now).

If you’re interested in having a free video Discovery Session, hit me up.


P.S. Don’t have a new product? I’ve developed top-performing products in both self-development and supplements. So, if your desire is to develop the very best product or service in YOUR marketplace, and you’re not quite sure how to get there, “I’m your Huckleberry”.

P.P.S. So what does it mean to guarantee your copy converts? Great question. Our guarantee isn’t a money-back one.

Here’s how it goes:

We’ll collaborate (on recorded Zoom video) about the mechanism of your solution, and where to position your campaign (in the overall marketplace). We’ll pitch a few different hooks to bring that mechanism alive. Then we agree on an overall direction for the copy/campaign.

I always start on the “money page” (i.e., the sales letter/VSL) and build the campaign around it. I write on live Google Docs, so you can see the behind-the-scenes process, and be involved/collaborate the entire time.

Once we arrive at effective, testable copy and get it produced…

Then we’re off to the races.

And if you’ve been in this business for ANY real length of time, you know that sometimes you hit the ball outta the park on the first swing. And other times, it takes a few more at-bats. My team and I are committed to stand behind our work - UNTIL we convert. (As long as you keep investing in ad dollars and are committed to scaling the shit out of your campaign, once we get things dialed in.)

So, when can we talk?


Q: What type of offers do you write?

A: I’ve done everything from relationships and pick-up artist… to self-help and gambling. Literally almost everything.

Q: Can you help me develop the products for the front end as well as upsells… AND help me figure out the funnel strategy… so we can convert at the highest possible level?

A: Absolutely. I actually prefer it that way. But if you already have your products for the front end and upsells developed… I can help with the funnel strategy, research, and obviously, writing the actual copy.

Q: How much do you charge?

A: I QUOTE by project.

Q: Do you offer 50% upfront, and 50% due on the completion of a project?

A: Nope. It’s 100% upfront. That’s how I’ve been working for over 5 years now, and I have no reason to go back to an older business model… unless we’re getting into the 6-figures upfront.

Q: How do I hold my spot - if I want one of your two available spots?

A: The first thing is, we need to talk and go over your campaign… and vision. I’ll audit your campaign and communicate what I would do… off the top of my head. If you’re turned on by our Discovery Session… I’ll quote you and send you an agreement. Once you receive the agreement, we can revise it, until we’re all happy with the language and timeframe. Plus, all of the initial deliverables will be 100% transparent. If you agree to the contract… I’ll send out an invoice, you pay in full… and we begin on the date specified.

Q: How long does a funnel take to develop and write?

A: The average contract runs for one month. Usually less. Sometimes more.

Q: Samples:

A: Sure. https://docs.google.com/document/d/1...SwJzuij3wPalHU

albertabramchuk 2nd November 2018 05:00 AM

Re: Copywriter: Why has my copy made my clients over 300 million dollars?
After looking at some of your Samples. I don't think $20,000 is worth the investment... also, one of the best copyrighters could defiantly produce something higher quality. Just a thought, thanks for the post though.

Mark Pescetti 2nd November 2018 06:13 PM

Re: Copywriter: Why has my copy made my clients over 300 million dollars?

Originally Posted by albertabramchuk (Post 11446105)
After looking at some of your Samples. I don't think $20,000 is worth the investment... also, one of the best copyrighters could defiantly produce something higher quality. Just a thought, thanks for the post though.

My results are what matter to me. And very few copywriters have the results I consistently produce. Thanks for your feedback. But your eye is obviously off.

And by the way...

Who cares if other copywriters charge less? Do they produce my results for their clients? Do they keep working with clients and partners - until their copy is scalable? Do they produce compliant copy that sell real solutions? That’s what matters. Your feedback is pretty disrespectful. Your values aren’t in harmony with the type of people I work with... and invest with working with me.


P.S. It’s spelled... Copywriting.

Brrainstormerr 10th December 2018 08:54 AM

Re: Copywriter: Why has my copy made my clients over 300 million dollars?
I would love to order a few. ANy review copies though?

Mark Pescetti 10th December 2018 09:11 AM

Re: Copywriter: Why has my copy made my clients over 300 million dollars?
I’ve been in this business for 13 years. I don’t do review “copies”.

Is anyone in here serious about launching the next control to beat, or am I wasting my time on the warrior forum?

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