Mark Pescetti

Mark Pescetti here.

I’ve been in this digital marketing/copywriting business for almost 14 years now...

And I've written numerous #1 offers on Clickbank & cold traffic (Facebook, Google, Instagram, etc.).


I’ve seen the best.. and the very worst of what online advertising can be.

In the early days of Digital Marketing, we could “get away with” conveying much more aggressive claims in our copy.

Much like how, back in the day, copywriters used Doctor testimonials for selling cigarettes.

When they couldn’t do that anymore, copywriters and advertisers had to come up with new ways to get these cancer sticks into people’s mouths.

Lucky Strike came up with… “It’s Toasted”.

It worked too.

Copywriters had to “change the conversation” to quote Don Draper.

And now, in 2019, we’re tasked with the same goal; to change the conversation is every space of advertising.

But first, here are the 5 biggest mistakes that entrepreneurs of all walks of life can accidentally fall into.

Let’s look at them in a broad sense, then dive in.

These mistakes are:

1. “My product is the best out there.”
2. “I just need good copy to make this work.”
3. “I want to swipe what’s working, and pattern after it.”
4. “I don’t need results-accelerating bonuses; the product speaks for itself.”
5. “I can do this on my own.”

#1: “My product is the best out there.”

Nope, it’s not. It has to better than you think. Firstly, ALL of our claims are built around what the product can actually DO. So, for instance, if we’re selling a weight loss supplement, we have to get people to see themselves in the problem, and be given a mechanism to BELIEVE, “Yes! This WILL work for me!” Which means, we don’t “get” to make the claims we want. We have to show up with a solution that ALLOWS us to make bigger, authentic claims… than everyone else.

#2: “I just need good copy to make this work.”

Again, nope. When I write copy, it’s maybe 20% of the battle. The rest is revealing the product’s mechanism, positioning (or where and how we enter the conversation), developing congruent messaging in the lead generation and upsells, and ultimately, deeply understanding the STORY people are telling… about the problem you can help them solve. Copy is the result.

#3: “I want to swipe what’s working, and pattern after it.”

Oh man, I can’t even begin to tell you how many people have approached me wanting to swipe The Fat Decimator, or another campaign like it. One of my favorites: “Can you write this like Jon Benson?” To which I always reply, “Well, I hear Jon’s potentially available for a million dollars. But my copy’s beaten him many times. So, I guess you need to decide.” Because no, swiping other people’s styles, and campaigns… rarely actually works. I could say a lot more about this, but I’ll stop there for now.

#4: “I don’t need results-accelerating bonuses; the product speaks for itself.”

I don’t want to get too repetitive, but… nope. The fact is, offers that have easy, but effective, original bonuses can massively increase front end conversions. And no, holding those bonuses off, and using them as upsells isn’t the answer. Your upsells need to be 100x more valuable than your bonuses. And yes, that’s on US, copywriters to show up with the goods.

#5: “I can do this on my own.”

This might be one of the biggest misconceptions in digital marketing. The truth is, push-back and healthy collaboration is the most important aspect in ANY new campaign launch. I’ll be blunt, I wouldn’t have anywhere near the success I’ve enjoyed as a copywriter, if I didn’t discover how important ongoing collaboration is. This includes collaborating with the web designer/programmer, video editor/producer, and the media buyer. It takes a village to raise a child, and it takes a team to build a #1 funnel/campaign.

That brings me to the 3 things we can do to guarantee your profits:

1. Build on the very best of what’s out there - in your space.
2. Work with people who are committed to the testing, optimizing, and scaling journey.
3. Taking ego out of the equation.

Okay, now let’s look at these aspects by on their own:

#1: Build on the very best of what’s out there - in your space.

Here’s the deal: Your product and offer aren’t going to skyrocket your campaign to the top - until your product really IS more effective than everything else out there. This DOES segway into #3, because you CAN’T have an ego about your product. It doesn’t matter what YOU think about it; what matters is, “Can this solution truly HELP people… more than any other product or service out there?” It’s a yes or no answer. And when you inevitably get to that “no” answer, that’s when the possibilities for HOW we can emotional connect with your audiences… exponentially opens up.

#2: Work with people who are committed to the testing, optimizing, and scaling journey.

Look, this isn’t a pageant. It’s not about anybody on the team thinking their work is scalable upon delivery. Nope, you need to work with people who are committed to working with the team, showing up, and using the feedback they get in the most effective way they can. If that isn’t present when developing your campaign, it will likely fall into Development Hell, and you’ll never know the impact you could have made.

#3: Taking ego out of the equation.

I always tell my clients, “My job isn’t about pleasing YOU, but appealing to YOUR audience.” Now, personally, I have to take myself out of the equation too. I can’t let my own preferences be the preferences of our audience, or I’ll likely fail. Instead, we need to develop the most effective way to get people to raise their hands, and identify with our messaging. I can’t, for one second, think, “My copy’s the best.” It’s not. There’s always room to respond to the data at launch, and hone in on what’s REALLY working. In other words, our launch is the starting point.
We have to collaborate, communicate, and respond to the data, so we’re maximizing the emotion we’re trying to incite.

So…

Do you want help putting all of the pieces together?

After all, everything I’ve mentioned is only the tip of the iceberg, right?

Copywriters are meant to be leaders of creative. Bring me on your team to complete what you NEED… to emotionally impact the people you want to HELP.

That’s HOW we can literally LAUNCH our campaign into the stratosphere of profitability.

Reach out to me about your vision, goals… and we’ll figure out how we can quickly get you there.

Check out my website to see some samples.

Together WE can change the conversation,

Mark Pescetti - Top 5 Copywriter

P.S. Here are some samples of my work below. Feel free to request more.

P.P.S. I offer free consultations for qualified entrepreneurs. Let’s have a chat, and see if we’re a good fit.

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

100k

Hey mate, what do you charge for copy?

I'm trying to sell a $1k e-commerce product.

Rent this space.

newxxx

what are your fees ?

Businesses Make More Money - Get Your FREE Listing In The Best Businesses USA Directory

Mark Pescetti

PM me with your specifics.

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

lastword23

I need a advertorial or presell page for a product im promoting. contact me

Mark Pescetti

What’s the product? Can you send me the main sales letter or VSL?

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

gbxaffilio

How much do you charge for an advertorial?

Mark Pescetti

$500 and up - depending on the amount of research.

BobBeckett

How much do you charge for a VSL

Mark Pescetti

Depends on market and research (and backend.)

I'm generally around $8,000 for script, and my guy charge $3,000-$4,000 for production.

But I recently wrote a script for $4,000 + backend. Just depends on what kind of deal we'd naturally come to, and if it's worth our time.

Hit me up if you wanna chat.

Mark

Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More