30th Jan 2014, 09:55 PM | #1 |
Content Strategist Join Date: 2013 Location: NYC, NY
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| My marketing professor always told us, “Don’t hide the weenie.” …He has since become the owner of a thriving hot-dog stand. But seriously… I charge $30 per 500 word article. 48 hour turn-around. There. I said it. No weenie hiding around these parts! …And if you haven’t yet run for the hills screaming, “INSANITY,” then I urge you to read on. Because this is only meant for the hungry, self-respecting, savvy entrepreneurs—who are wising up. You've been there before... Same Story… Different Person One day you’re perusing the Warriors Forums because it dawned on you that you should look into an article writer. After all, why not? You’re incredibly busy running every other aspect of your business. And you simply don’t have time to sit down and churn out an article. You say to yourself, “I’ll just hire one of these $5 dollar a pop writers. I mean it’s just writing an article.” Interested in saving both time AND money, you private message said writer and strike a deal. 48 Hours Later, You Receive the Article. What the hell is this? You think to yourself as you read it. The sentences are littered with grammatical errors. The author can’t distinguish between their and there—more than likely a non-native. Information about your product/service is also terribly incomplete or poorly represented. And finally… the narrative is just flat out staler and more one dimensional than a Stephanie Meyers novel—personally, I’m still team Jacob. Now you’re in a pickle. Although you only spent $5 up-front, it’s going to cost your most vital commodity to fix those errors, rearrange/rewrite the poorly laid out information, and brainstorm compelling narratives. What’s That Vital Commodity? Of Course You Know… Time. You’re so short on it, you rush the article. When this happens, the quality is sub-par and doesn't capture the reader’s attention, rendering the whole project a failure. Oh… And you also didn't really get the exposure you wanted to begin with… If time is money, this set-back is costing you more than that initial $5. Moral of the Story If you’re serious about growth, invest in every aspect of your business. Don’t be cheap. Don’t cut corners. Bring in a quality writer. The product life cycle dictates: If you don’t grow. You die. I don’t know about you. But death kind of sucks. “But I Have a Good Bargain Writer” You found a diamond in the rough? High five for that. But at $5 an article, that diamond won’t keep its shine. It’s an unsustainable business structure—plain and simple. Those writers burn out because they’re overburdened with work—that doesn't pay much—and over time lose the incentive to keep going. And once this happens, you have to scour the desert of sub-par writers, hoping to find a new oasis. Not to mention, they’re juggling so many underpaid projects that they CANNOT dedicate the time necessary to optimize each step of the writing process: researching, outlining, writing, proofreading, and revising. Besides, do you just want to settle for good? Shoot for fantastic. Let’s work together. “What Makes You So Fantastic?” Let’s put it this way. I can make a story about a 3 a.m. chess-match between two amputees seem riveting—and competitive. Plus, I also have some pretty darn good credentials: • Double Major in Business Marketing and Journalism • Feature Story Assistant Editor/Staff Writer for a newspaper o Wrote about and covered: profiles, events, organizations, bands, etc. • Experienced Hard News Writer • Story of the Year Award Winner • Ezine Article Writer But I’m More Than a Writer--I’m a Content Strategist. I combine my exposure to business principles and experience in journalism to enhance the quality of articles—whatever the subject may be. Journalism Taught Me To: • Identify newsworthy elements. • Compile and disseminate information—that runs the gamut of topics—in an easy to read and compelling format. • Conduct interviews--making sure to ask probing and follow-up questions. • Find the “hook” to your story. And Marketing Taught Me… • Marketing Mix: Product, Place, Price, and Promotion. • Identifying target market/audience. • Positioning a product/service. • Conducting SWOT Analysis Among so many other things… “That’s Great To Know… But How Does This Help Me?” I’ll serve your readers the sizzle and the mouth-watering steak—that’s how. Because my acumen helps me determine what’s important to share with your readers and how to make it compelling enough for them to keep their eyes fixed on the article. You’re Getting a Content Strategist Who: • Is punctual with deadlines and exceeds expectations—so more time for you to invest elsewhere. • Will research and understand your target market/audience—leveraging the power of words to make sure the narrative connects with and informs them. • Writes tailor-made material for the reader that they will enjoy—getting your business more prestige and therefore exposure. • Gives you—the client—a 14 day two revision window. “What about SEO?” Peace of cake. I have a black belt in verbal ninjutsu… …But seriously. I whip up premium quality organic and optimized content. And Google doesn't even know what hit it. TESTIMONIALS I’ll save you the trouble and tell you that you won’t find any here. You’re saying, “This moron goes through this entire pitch and doesn't have any testimonials?” Well, I’m unashamed to say that I’m new to the forum. But I am NOT new to writing. And I’m also a pretty damn good writer. My value as a writer brings you value to your brand. But what I CAN provide you with are some SAMPLES: Note: My Editor-in-Chief picked the abhorrent headlines. Those are not a product of MY work. Hunger Banquet makes homelessness real Main Street Stories: SSF Academy raises warriors Student organization teaches Throwing Gravity to debut new album http://ezinearticles.com/?Pros-and-C...ife&id=6070815 Interested? Great. Shoot me a private message and let's get started! |
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