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"Slideshow" site?

by DavidO
3 replies
  • WEB DESIGN
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Has anyone experimented with a "slideshow" or other type of interchangeable content window to replace a long-scrolling sales page?

Here's an example:

StartupNation - Source for Small Business Advice, Help Starting a Business, Entrepreneur Forum

I love this feature. On this site they're using it more like an advertising billboard but I think it could work great for content. I think it has advantages over a conventional video or flash movie because it's user controlled.

My concept is to use a similar "slideshow" to present my product and offer in a sequence of slides. I think this is done with flash but it loads and operates fast. To me, it's a much better format than a page that scrolls forever.

I know the usual response... test it! I'm going to do that and I'll post the results here.

In the meantime, has anybody else tried this type of thing for a sales page? What were the results?

Finally, is there anybody you can recommend for writing content for this style of presentation? It's still copywriting but I think it would need to be modified for this format.
#site #slideshow
  • Profile picture of the author waloosh
    Well, that site is mostly javascript. Easy enough to work with if you know what you're doing or what you're looking for. I have used something similar, but it was flash. I used it as a portfolio to show off the individual projects of websites I've created. I no longer have this, as that site has gone the way of "Old Yeller", lol.

    Since it's javascript, it can be SEO'd a LOT easier than if it was flash. It's also a LOT easier to work with than flash... from a coder's point of view, that is.

    I would recommend it because it's very eye-catching and would be the very first thing that people go to, especially if it's that large. However, the only disadvantage I can think of, is that some people are annoyed by these kind of things and either avoid that section, or just don't visit the site at all.
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  • Profile picture of the author GB2008
    That is a nice looking site - and as Waloosh says - javascript is way easier for search engines than flash - and easier to code, debug and modify (IMHO!). Just don't go overboard with animations - that can be very off-putting to your visitors.
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    Gary Bailey
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    • Profile picture of the author DavidO
      Yes, I think it can be effective. But I've modified my approach. I don't think you can put a complete sales pitch into this format. I plan to use it for grabbing attention and showing my main USPs and benefits.

      That way I can streamline the sales page that follows. I'll use flash (because I don't know javascript) but there will still be plenty of content on the page for SEO.
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