We are using ppc campaigns to bring in leads for the business, however bounce rate is quite high for our landing page which is making it expensive for the business to keep ppc campaigns running. Our current bounce rate is 60% for the landing page. Please have a look at your landing pages
1) Motorbike Underwriters
2) Motorbike Valuation
Url 1 is for homepage and Url 2 is where we collect leads from interested people. Please comment on our landing pages.