How can he make a sell I wonder.
Some companies and e-store owners don't want to spend extra dollars to hire someone to translate their website and used free stuff, this is a huge mistake. It shows that you're not serious about your business, it seems like a joke, not a business.
If you do business with other countries, be cautious about your site's translation, be serious. And by the way, on fiverr, you can hire someone to do the job, it just cost you 5 dollars.