Why isn't my new sales page working?

15 replies
  • WEB DESIGN
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Hi guys,

We have launched our sales page for our SEO services a while ago now, but with really terrible conversions through advertising it.

Monthly SEO Services (SPECIAL OFFER) | SEOJuice

Just wondering if you guys have any opinions and whether there is something obviously hindering our progress that I keep overlooking?

Out of about 500 well-targeted (I think so anyway) people, only one or two people have contacted us.

Looking forward to some thoughts on the page.

Thanks guys!
#page #sales #working
  • Profile picture of the author Jeff Lenney
    Try talking about your services first before your benefits etc.
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  • Profile picture of the author dadamson
    Thanks Jeff, I will try that!
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  • Profile picture of the author Terry Gunn
    On the special offers, the words per month are literally one on top of the other. I'm using chrome. Not sure what's causing that.
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  • Profile picture of the author dadamson
    Terry, that would be a major issue!

    Thanks for that, I will find out what is causing that in Chrome and fix ASAP!
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  • Profile picture of the author Jason Kanigan
    Absolutely ZERO differentiation of your services on this page.

    There's nothing that tells me what makes you unique, or at least a little more qualified to help than any of other zillions of people offering what seem to be exactly the same services.

    So then it comes down to price.

    And your prices are also bland, the same as everyone else's, indistinguishable from the herd. Low budget, can't help me.

    So why should I contact you?

    Why should I remember you?

    There's nothing here, not a niche you specialize in, not an experience you've had, not a result you've gotten, that makes your services stand out.
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  • Profile picture of the author dadamson
    Thanks Jason,

    A lot to think about here.

    I have taken all of that on board and will develop a unique angle to take.

    Thanks,
    Dave
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  • Profile picture of the author Gambino
    As a potential customer, I'd be gone after the headline:

    Delivering search engine exposure, traffic, and top quality leads for your business website!

    "for your business website"?? for your business or for your website.

    Then the copy leaves a lot to be desired. More info on the 3 month money back guarantee.. no reason to make someone contact you to ask about it.

    But the major issue is that you have no info about your actual services. I see literally no differene in the $100 package and the $400 package.
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  • Profile picture of the author dadamson
    Thanks Gambino,

    The reason we have requested people to contact us is that Google AdWords did not approve us when we mention first page Google results or money back, but we are advertising elsewhere so it might be work us putting it back in.

    Also, the plan table has a dropdown next to each item, potential clients often miss this and I have to explain the differences so I think it is time to switch out the table.

    Thanks everyone for your ideas, I am definitely taking all of this on board.
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    • Profile picture of the author Gambino
      Originally Posted by dadamson View Post

      Thanks Gambino,

      The reason we have requested people to contact us is that Google AdWords did not approve us when we mention first page Google results or money back, but we are advertising elsewhere so it might be work us putting it back in.

      Also, the plan table has a dropdown next to each item, potential clients often miss this and I have to explain the differences so I think it is time to switch out the table.

      Thanks everyone for your ideas, I am definitely taking all of this on board.
      I would just go generic - hassle-free money back guarantee.

      As info, there is no dropdown option on the ipad version of the site. But some of the text does overlap.
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      • Profile picture of the author dadamson
        Originally Posted by Gambino View Post

        I would just go generic - hassle-free money back guarantee.

        As info, there is no dropdown option on the ipad version of the site. But some of the text does overlap.
        Yea, it's not very mobile/tablet friendly so I have directed the ads to desktop users only. I will have to revise that.

        Thanks again for the tips, they are very helpful.
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  • Profile picture of the author iris zhao
    when open your website will have a windows pops indicates write your website and your email to get free audit, but after i write the information, i don't get the audit. what's more, when i chose site audit a few minutes, then i chose SEO again, i will also see the windows pops, so my question is what is the windows pops function?
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    • Profile picture of the author dadamson
      Originally Posted by iris zhao View Post

      when open your website will have a windows pops indicates write your website and your email to get free audit, but after i write the information, i don't get the audit. what's more, when i chose site audit a few minutes, then i chose SEO again, i will also see the windows pops, so my question is what is the windows pops function?
      Hi Iris,

      The audit is something that takes a little while to complete, not just an instant report, it is something prepared by myself and our team. I have just sent this out to you.

      Thanks for the comment though, I may need to make this a little more clear.
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  • Profile picture of the author Adam Yunker
    Hey Dadamson,

    Personally whenever I buy SEO services or any service alike I am very diligent in my process to pick the right company.

    I NEVER buy just out of the bloom (especially if it is a recurring expense) I want to buy from someone I know and someone whom I can trust!

    The best way to do this is to build a list and build a relationship with you and your prospects.

    After a long while of being on your site your opt-in box finally came up.. And to be honest I wasn't impressed with the opt-in box.

    I was impressed with the offer! 29 day free service! Hell yeah! But having that in a small white text with no pictures or anything??

    Really try to sell it!

    If I were you, to build your list I'd create a separate page specifically just to promote your free offer and a "Signup Now" button.

    Drive traffic to that squeeze page with forum marketing & solo ads (for me these are my 2 favorite )

    Then when people signup build a relationship with them and once you've built a strong following of people who look up to you, ask them to test it out free for 30 days.

    Then make their experience so great, that they can't imagine not having your service. Send them constant reports every time something cool happened.

    Like if they moved up a few spots or send them just an email about how great things are going with their site.

    This is my best advice I can think of right now, I'd say try it out and see what happens

    Adam
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  • Profile picture of the author dadamson
    Thanks Adam,

    We do get most of our business through client referrals at the moment, and not much through our sales page so I definitely understand the importance of building relationships with potential clients first.

    I will create a purpose-built sales page for capturing more opt-ins, as our current list is a little cold.

    Thanks for your detailed thoughts and the unique angle from previous posts.

    Much appreciated!
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  • Profile picture of the author topnichewebsites
    I see the same things with no difference between the levels. Talk about number of keywords, level of depth, fast support. etc between levels.

    Also the same for the per month cost are overwriting each other which is probable caused by too many elements in that line X per month with a pricing box of 4 levels. Maybe change it t say X P/M

    Contact Us page .. can't see your Business Hours "Font Color" cant see, Email icon too light. Probably a bunch more but that a start.

    Looks like you might need a website Audit

    Michael
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