Should you show pricing?

Banned 8 years ago

Originally Posted by PixyT

Hi
I am busy with my website I do WordPress sites, logo design and copywriting work. I am in two minds about putting my pricing structure on my site.
I need some opinions, please. What's is the pros and cons of putting pricing on the site.

Test it and find out, otherwise you're just guessing.

Thanks

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Gambino

8 years ago

Personally, I don't shop at places that say "contact us for pricing" or something similar. 99% of the time I can just click back and go to someone else that offers the same service and shows me the price. I find it annoying to have to inquire about pricing, wait 24-48 hours for a quote, then start the process if the quote is reasonable when I can save a lot of time just placing an order.

Unless it's something that is super unique and custom, I would say at least have a pricing guideline that can be found on the site, but I could be wrong.

Thanks
1 reply

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PixyT

8 years ago

Originally Posted by Gambino

Personally, I don't shop at places that say "contact us for pricing" or something similar. 99% of the time I can just click back and go to someone else that offers the same service and shows me the price. I find it annoying to have to inquire about pricing, wait 24-48 hours for a quote, then start the process if the quote is reasonable when I can save a lot of time just placing an order.

Unless it's something that is super unique and custom, I would say at least have a pricing guideline that can be found on the site, but I could be wrong.

Thank you, I am going to put a basic price list on with an option to have a customized quote.

Thanks

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Junaid khawaja

8 years ago

If you are just starting, and if people are not ravenously queening outside your office to get your service, my advice is to show the prices. I have seen starters displaying 3 pricing options and when the name gets in the market or referrals start rolling in, they take off the pricing option and instead put up the "Work with me" page.

People with no clear pricings charge more - that's what consumers think. If you are new, it scares your prospect away.

Hope this helps.
Thanks
Junaid

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riztechpro

8 years ago

Yes you should display your prices. I'm gonna launch my WSO soon and I'm thinking to put the prices. Customer thinks that it would charge much if they see no price list.

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IM Nathan

8 years ago

I'd recommend showing it. Or at least testing it out. Unless you're extremely overpriced then I don't see it hurting. If you are overpriced, don't be surprised if you get little to no conversions. Good luck

Thanks

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EvolveWebHosting

8 years ago

I personally think it's hard to show an actual price for website design unless you are going to specifically detail everything that you'll do for that price.

We don't feel there is a 'one size fits all' for each website. Every company and their needs are different so we try to price it based on their actual needs. I think it's best to show a range and explain why they need to contact you.

Thanks

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IdosellShop

8 years ago

Well as long as you do not sell something custom made price visibility is the key factor for retail. For b2b only for registered users should see prices- this way at least you will get registered customers in your database you can work on. Another thing you should present clearly is promotion, the simpler rule the better. This way your customers can put trust in you....
It is simply value for money game... it applies to goods and services.

Thanks

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klbunnell

8 years ago

I've found that listing prices can be helpful, but I leave the door open to provide additional services. Often times its the marketing services you provide that are more valuable that a "website". Most of my clients didn't even know what the purpose of their website was. I make clear that the website is just the first step. The purpose of the website is to make sales. So I use low entry pricing to create and provide the website, and then once I have built rapport with the customer, I offer the higher end, value added services. I don't quote pricing for the value added services (email marketing campaigns, Video Marketing campaigns, etc) because these are "custom" services.

A recent example is a client where I built the website for a paltry $250 but then sold them on video marketing and signed them up for a $500 per month subscription to offer these services.

All the best!

Kenny

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liquidtrends

8 years ago

I've showed pricing on my website, and I noticed a decrease in sales. To be honest, I have no idea what the reasoning for it was.

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Nico Puegher

8 years ago

I don't like that. Each project is way too different from the rest, also the pricing and the time you need to get it done.

Maybe someone wants a simple Wordpress site and maybe other wants a very complex Wordpress site, they are going to have the same price? Doesn't make any sense.

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1nspire

8 years ago

What I used once was a pricing table that gave specific examples. Like 10 page website with about, contact plus 8 additional pages for $XXX.

Then I would do logo design and copy separately.

At the bottom I added a line that stated something like any work outside the general pricing table will be billed at $XX hourly rate.

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riztechpro

8 years ago

I think for graphics like logos, banners, ecovers etc, it should have a fixed price and for website you can hide the price as it depends upon the site.

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3wCorner

8 years ago

Placing your price list on the site gives you more credibility and transparency for your business as it allows them to weigh in whether they will get your service or not.

Or you can always show ask quotation if you want to hide the price.

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vovanfree

8 years ago

"You should put the price always.If this will be reasonable buyer will contact you.Other wise no one is free always to
contact you for pricing until and unless you are providing some thing extra ordinary."

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DominickLo

8 years ago

Yeah definitely, you must show your pricing for your services. So, that users can understand easily.

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robmena

8 years ago

In this business everything is practically different client from client, showing prices is fine if your going for smaller end clients, mostly people that may buy once and leave. Not showing prices get the clients that are serious about the service you provide. Do any big companies show prices? Not really. You don't want a client only concerned with price, if they leave cause they cant see the price, maybe that's not a client you want. I want clients that want my service and time. Allowing them to wait for a quote from...lets me know they are serious and the type of client I may want.

Thanks

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gingerninjas

8 years ago

I don't however I am very transparent about it as soon as I chat to a new client over the phone. I offer direct prices for affiliate partners (when I don't liaise with the client) and also a rate for direct to client. While I know some of my colleagues do list their price, I decided not to and my clients are always pleasantly surprised when i tell them my hourly rate ! It's completely a personal preference

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Should you show pricing?

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