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Should your landing page have a skip ahead button???

by Nina Petrov
10 replies
  • WEB DESIGN
    • |
Should your landing page have a skip ahead button??? or should it be manditory the user submits a name and email to jump forward to the next page?
#ahead #button #landing #page #skip
  • Profile picture of the author cynthiaSEL
    That's entirely up to you! The idea of landing page is to entice people to want to subscribe.
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  • Profile picture of the author Brent Stangel
    "Landing page" is a generic term.

    If you mean an opt-in page then the only options should be opt-in or leave.
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  • Profile picture of the author svetod
    What kind of landing page are you building? It is hard to get a proper advice when there is not enough information about what you are doing.
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  • Profile picture of the author Steve B
    Originally Posted by Nina Petrov View Post

    Should your landing page have a skip ahead button???

    Never.

    As Brent stated, the prospect should only have two choices: subscribe or leave.

    If the viewer won't "opt-in" at no cost, then it's going to be difficult to get the person to buy from you.

    Yes, of course, a few people over the years might be nurtured into becoming a buyer . . . but your time is better spent nurturing those that have "qualified" themselves (raised their hands) and joined your list.

    The focus of your "prospecting" should be to identify the "ripe" fruit on the tree, not to go after the "green" unripe stuff.

    The best to you,

    Steve
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  • Profile picture of the author DIABL0
    I have built opt-in pages with a skip option.

    However, I already had the users email. So it didn't matter if they skipped. I also added a redirect if they tried to close the browser window. So no matter what they did, they were going to the offer page.

    But as Brent and Steve said, under normal circumstances you probably only want the user to have the option to either opt-in or leave.
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  • Profile picture of the author Regional Warrior
    Originally Posted by Nina Petrov View Post

    Should your landing page have a skip ahead button??? or should it be manditory the user submits a name and email to jump forward to the next page?
    I think you mean My and not Your as it is yourself are asking the question !
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  • Profile picture of the author ChrisBa
    Originally Posted by Nina Petrov View Post

    Should your landing page have a skip ahead button??? or should it be manditory the user submits a name and email to jump forward to the next page?
    You need to split-test this and let the data tell you.
    Don't guess, don't speculate - test and let the results dictate your decision.
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  • Profile picture of the author JohnMcCabe
    The correct answer is "maybe".

    The term landing page simply means the first page a visitor lands on when coming to your site. Depending on where they came from, the landing page might be your home page, a blog post, review page, your about page, or something different.

    If you meant opt-in page (aka, squeeze page), then the others are correct - the choices should be either Submit or Back.

    Unless you have a good reason for a third option. Sending them to wherever they would have gone had they opted in because you're afraid to lose them is not a good reason.

    Oh, and that idea of redirecting people to a sales offer if they attempt to close the squeeze page? Really good way to alienate people and make sure they never touch your pages, landing, sales or otherwise, again...IMNSHO.
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  • Profile picture of the author Ryan Tran
    Of course must have a skip button. And if they dont want to read your page and skip the page, you shoud not force them to give you their info. Its spam
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Nina Petrov View Post

    Should your landing page have a skip ahead button??? or should it be manditory the user submits a name and email to jump forward to the next page?

    You should find out for yourself by split testing two versions of the page.
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