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Is One Page Web Design more of a trend?

by BeverlyTaylor
3 replies
  • WEB DESIGN
    • |
Hi all,
I have noticed more websites being programmed with a single page and the "menu" just clicks down to a section instead of the menu going to a different page. I'm not talking about squeeze pages, rather than a website. I'm wondering if this is partially due to having the editors, such as DIVI, that allow a better looking, more modular page.

I have two parts of this question. One for web designers, that is this the trend?

The second one is this creates problems with SEO. With the free version of the Yoast plugin, each page gets one keyword and one meta description. With the paid version of Yoast, one can have multiple keywords, but still only one meta description. If the business doesn't care about SEO, and has other ways to get customers, such as PPC, then it wouldn't be a problem. But it's a problem if the business wants SEO to bring viewers.

Any thoughts?
#design #page #trend #web
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  • Profile picture of the author savidge4
    Originally Posted by BeverlyTaylor View Post

    is this the trend?
    Trends tend to be short lived such as say Fidget Spinners. Single page layout have been around for a while, and have gone from "trend" to mainstream. They simply are not going anywhere.

    Originally Posted by BeverlyTaylor View Post

    The second one is this creates problems with SEO. With the free version of the Yoast plugin, each page gets one keyword and one meta description. With the paid version of Yoast, one can have multiple keywords, but still only one meta description. If the business doesn't care about SEO, and has other ways to get customers, such as PPC, then it wouldn't be a problem. But it's a problem if the business wants SEO to bring viewers.
    Let me start herre with an example or 2. formationstone .com A localized stone company.. they sell STONE and thats about it... The SEO issues kinda disappear with the added benefit of Local SEO.

    fleeangrybear .com again this is a somewhat not really localized agency ( to a small degree - ok really small degree ) They have a hella impressive portfolio. But again the subject matter is focussed, and I would say at this point, they are more about referals than actually trying to get business with thier site

    and just because... colourco .de In my book one of the best uses of the single page platform. Again very focussed site, and very focussed on target. Simple complexity at its finest the world over.

    Kinda comes down to this.. if what it is you are wanting to communicate on the web is broad topiced in nature, a single page site is not for you, But if you and your message are refined in minimal in scope, I would say yeah
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    • Profile picture of the author BeverlyTaylor
      savidge4, thank you for your input and links.
      Many years ago, single page was so common. Then there were multiple pages, although single page has always existed. So seeing them again is both good and bad.
      I still think it's worse for SEO (local SEO isn't related to everyone). It may be a bit better for mobile viewers. Not so good for regular SEO.
      Thanks again for your input.
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  • Profile picture of the author RonaRosen
    In design terms, I guess it is a matter of preference. As a site visitor, I do not like these kind of sites, because:
    • If you only have 1 paragraph per menu category like products or services; then I have doubts about your expertise. How can you adequately explain to me how you will add value to my business/life in 1 paragraph?
    • It also strikes me as somewhat lazy....I want high quality content, not an online brochure.

    Even if this is a new approach as opposed to a fad that does not mean it is a good idea. For my sites I use separate pages. And I have a WP theme that is very modular and creates an enticing, easy to navigate page. If I had a very targeted site, that did not require a lot of content, then this could be an option. Off the top of my head I can't think of an example though.

    On to SEO...this would create a situation where you have less flexibility with your meta data. Upon indexing the page/site, Google would find limited information to rank and store about your site. You would have to have extremely good meta data. And, in my opinion, losing all of those other pages with all of their SEO potential is as you note, "shooting yourself in the foot" when it comes to search visibility.

    Overall, bad idea.
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