I'm not sure what this feature is called, but I've seen lots of popular sites like Forbes use this method, and if the idea is to keep the visitor on the page for longer, it certainly works on me!
As I get to the bottom of an article, another article is dynamically added to the bottom and keeps me on that page. The process continues with lots of articles and becomes a never ending page!
I thought that would be great for marketers, and bloggers, but as I don't know what the feature is called, I can't search Wordpress themes with that feature.
Does anyone know which themes allow more articles to be added to the page?
And what is that feature called please?